{"id":131470,"date":"2025-10-14T09:30:39","date_gmt":"2025-10-14T07:30:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131470"},"modified":"2025-10-14T09:30:41","modified_gmt":"2025-10-14T07:30:41","slug":"temu-double-ses-benefices-dans-lue-mais-les-impots-restent-a-la-traine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/temu-double-ses-benefices-dans-lue-mais-les-impots-restent-a-la-traine\/","title":{"rendered":"Temu double ses b\u00e9n\u00e9fices dans l’UE, mais les imp\u00f4ts restent \u00e0 la tra\u00eene"},"content":{"rendered":"\n

En 2024, Temu <\/strong>a plus que doubl\u00e9 ses b\u00e9n\u00e9fices europ\u00e9ens, qui ont atteint pr\u00e8s de 120 millions de dollars am\u00e9ricains (111 millions d’euros). Son chiffre d’affaires a m\u00eame grimp\u00e9 de 124 %. Toutefois, la plateforme est critiqu\u00e9e pour le faible montant des imp\u00f4ts qu’elle paie en Europe.<\/p>\n\n\n\n

Un quart de l’Europe est client<\/h2>\n\n\n\n

Selon les chiffres de la soci\u00e9t\u00e9 m\u00e8re irlandaise Whaleco Technology, le chiffre d’affaires est pass\u00e9 de 758 millions de dollars (703 millions d’euros) \u00e0 1,7 milliard de dollars (1,58 milliard d’euros) l’ann\u00e9e derni\u00e8re. La plateforme compte d\u00e9sormais plus de 115 millions de clients dans l’Union europ\u00e9enne, soit un quart de la population. Selon la Fair Tax Foundation, l’entit\u00e9 irlandaise de Temu a facilit\u00e9 au total environ 10 milliards de dollars de ventes dans l’UE.<\/p>\n\n\n\n

Malgr\u00e9 cette croissance impressionnante, Temu n’a pay\u00e9 que 18 millions de dollars (16,7 millions d’euros) d’imp\u00f4t sur les soci\u00e9t\u00e9s dans l’UE en 2024, dont pr\u00e8s de 3 millions de dollars au titre de la nouvelle taxe minimale introduite fin 2023. Les d\u00e9tracteurs estiment que ce montant est faible par rapport aux b\u00e9n\u00e9fices et aux volumes de vente. \u00ab Il faut se poser s\u00e9rieusement la question de savoir pourquoi Temu a une empreinte \u00e9conomique et fiscale si n\u00e9gligeable<\/a> en Europe malgr\u00e9 son chiffre d’affaires \u00e9norme \u00bb, a d\u00e9clar\u00e9 Paul Monaghan, de la Fair Tax Foundation, au Guardian.<\/p>\n\n\n\n

Investir pour le long terme<\/h2>\n\n\n\n

Temu rejette ces critiques. L’entreprise souligne qu’elle est encore en phase d’investissement. \u00ab Notre structure n’est pas con\u00e7ue pour \u00e9chapper \u00e0 l’imp\u00f4t ou minimiser notre pr\u00e9sence \u00e9conomique. Nous avons d\u00e9j\u00e0 pay\u00e9 des milliards d’euros d’imp\u00f4ts dans diff\u00e9rents pays europ\u00e9ens, et ce montant continuera d’augmenter \u00e0 mesure que nos activit\u00e9s arriveront \u00e0 maturit\u00e9 \u00bb, affirme un porte-parole.<\/p>\n\n\n\n

Entre-temps, l’Union europ\u00e9enne pr\u00e9pare des r\u00e8gles douani\u00e8res plus strictes : \u00e0 partir de 2028, les colis de moins de 150 euros seront \u00e9galement soumis \u00e0 des droits d’importation. Cela pourrait freiner la croissance des casses-prix chinois tels que Temu et Shein. Aux \u00c9tats-Unis, une exemption similaire a d\u00e9j\u00e0 \u00e9t\u00e9 supprim\u00e9e, avec des cons\u00e9quences notables : le chiffre d’affaires am\u00e9ricain de Shein a baiss\u00e9 de 8 %<\/a> en septembre. Le gouvernement belge envisage d\u00e9j\u00e0 de taxer de son propre chef les colis bon march\u00e9 provenant de l’ext\u00e9rieur de l’UE<\/a> \u00e0 hauteur de deux euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2024, Temu a plus que doubl\u00e9 ses b\u00e9n\u00e9fices europ\u00e9ens, qui ont atteint pr\u00e8s de 120 millions de dollars am\u00e9ricains (111 millions d’euros). Son chiffre d’affaires a m\u00eame grimp\u00e9 de 124 %. Aujourd’hui, la plate-forme est critiqu\u00e9e pour le faible montant des imp\u00f4ts qu’elle paie en Europe.<\/p>\n","protected":false},"author":5,"featured_media":131471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[1259],"topic":[266],"region":[243],"class_list":["post-131470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-temu","topic-resultats-financiers","region-europe"],"acf":[],"yoast_head":"\nTemu double ses b\u00e9n\u00e9fices dans l'UE, mais les imp\u00f4ts restent \u00e0 la tra\u00eene - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2024, Temu a plus que doubl\u00e9 ses b\u00e9n\u00e9fices europ\u00e9ens, \u00e0 120 millions de dollars am\u00e9ricains. 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