{"id":13150,"date":"2016-04-28T10:34:49","date_gmt":"2016-04-28T10:34:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-gagnant-sur-le-marche-des-smartphones-apple-et-sony-en-recul\/"},"modified":"2016-04-28T10:34:49","modified_gmt":"2016-04-28T10:34:49","slug":"samsung-gagnant-sur-le-marche-des-smartphones-apple-et-sony-en-recul","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-gagnant-sur-le-marche-des-smartphones-apple-et-sony-en-recul\/","title":{"rendered":"Samsung gagnant sur le march\u00e9 des smartphones, Apple et Sony en recul"},"content":{"rendered":"

Ces derniers jours les trois g\u00e9ants de l\u2019\u00e9lectronique Samsung<\/strong>, Apple<\/strong> et Sony<\/strong> ont publi\u00e9 leurs r\u00e9sultats. Il en ressort que durant le trimestre \u00e9coul\u00e9 seul Samsung a bien r\u00e9sist\u00e9 sur le march\u00e9 des smartphones.<\/p>\n

<\/p>\n

Baisse du CA chez Sony et Apple<\/h2>\n

Samsung est la seule des trois entreprises \u00e0 afficher un chiffre d\u2019affaires en hausse. L\u2019entreprise cor\u00e9enne a vu son chiffre d\u2019affaires progresser de 6% \u00e0 49,8 billions de wons (38,8 milliards d\u2019euros) et a enregistr\u00e9 un b\u00e9n\u00e9fice de 6,7 billions de wons (4 milliards d\u2019euros).<\/p>\n

\nChez Apple par contre le chiffre d\u2019affaires a recul\u00e9 pour la premi\u00e8re fois depuis treize ans : le CA a plong\u00e9 de 13% \u00e0 50,6 milliards de dollars (45 milliards d\u2019euros). N\u00e9anmoins Apple est parvenu \u00e0 d\u00e9gager un b\u00e9n\u00e9fice impressionnant de 10,5 milliards de dollars (9,5 milliards d\u2019euros), mais l\u00e0 aussi il est question d\u2019une baisse de 22% par rapport l\u2019an dernier.<\/p>\n

\nSony pour sa part a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,82 billion de yens (14,85 milliards d\u2019euros) au quatri\u00e8me trimestre, soit une l\u00e9g\u00e8re baisse par rapport aux 1,94 billion de yens (15,8 milliards d\u2019euros) r\u00e9alis\u00e9s l\u2019ann\u00e9e auparavant. Durant cette p\u00e9riode Sony subi une perte de 88,3 milliards de yens (700 millions d\u2019euros), contre 106,5 milliards de yens l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

\nVentes de smartphones en baisse<\/h2>\n

En revanche Sony a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice sur l\u2019ensemble de son exercice, clos le 31 mars, et ce pour la premi\u00e8re fois depuis trois ans. Ce b\u00e9n\u00e9fice est attribuable aux excellentes ventes de consoles et de jeux vid\u00e9o PlayStation, car rien qu\u2019au dernier trimestre les ventes de smartphones ont diminu\u00e9 de moiti\u00e9 \u00e0 3,4 millions d\u2019exemplaires.<\/p>\n

\nChez Apple aussi les ventes de smartphones sont en recul. Durant le premier trimestre de 2015 l\u2019entreprise am\u00e9ricaine a vendu 61,17 millions d\u2019iPhones, alors que cette ann\u00e9e ce nombre s\u2019est limit\u00e9 \u00e0 51,19 millions. Cette baisse avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e pr\u00e9c\u00e9demment pour le CEO Tim Cook : depuis un certain temps d\u00e9j\u00e0 Apple est confront\u00e9 \u00e0 une baisse de la demande en Chine et de plus l\u2019entreprise n\u2019a toujours pas pr\u00e9sent\u00e9 de vrai successeur pour l\u2019iPhone 6.<\/p>\n

\nSamsung par contre a lanc\u00e9 le Galaxy S7 et le S7 Edge au mois de mars. Ces deux nouveaux produits phares ont boost\u00e9 les r\u00e9sultats de l\u2019entreprise cor\u00e9enne. Vu le faible contrepoids d\u2019Apple, la division mobile de Samsung a enregistr\u00e9 son plus gros b\u00e9n\u00e9fice de ces trois derni\u00e8res ann\u00e9es : 3,9 billions de wons (3 milliards d\u2019euros).<\/p>\n

\nDurant le premier trimestre Samsung a \u00e9coul\u00e9 81,9 millions de smartphones, ce qui repr\u00e9sente une part de march\u00e9 de 21,5%. Apple a d\u00fb se contenter d\u2019une part de march\u00e9 de 15,3% (3% en moins par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente), alors que Sony ne figure m\u00eame pas au top 5 des plus grands fabricants de smartphones. Ce top 5 d\u00e9tient plus de 50% du march\u00e9.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Ces derniers jours les trois g\u00e9ants de l\u2019\u00e9lectronique Samsung, Apple et Sony ont publi\u00e9 leurs r\u00e9sultats. Il en ressort que durant le trimestre \u00e9coul\u00e9 seul Samsung a bien r\u00e9sist\u00e9 sur le march\u00e9 des smartphones. Baisse du CA chez Sony et Apple Samsung est la seule des trois entreprises \u00e0 afficher un chiffre d\u2019affaires en hausse. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nSamsung gagnant sur le march\u00e9 des smartphones, Apple et Sony en recul - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-gagnant-sur-le-marche-des-smartphones-apple-et-sony-en-recul\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung gagnant sur le march\u00e9 des smartphones, Apple et Sony en recul - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ces derniers jours les trois g\u00e9ants de l\u2019\u00e9lectronique Samsung, Apple et Sony ont publi\u00e9 leurs r\u00e9sultats. Il en ressort que durant le trimestre \u00e9coul\u00e9 seul Samsung a bien r\u00e9sist\u00e9 sur le march\u00e9 des smartphones. Baisse du CA chez Sony et Apple Samsung est la seule des trois entreprises \u00e0 afficher un chiffre d\u2019affaires en hausse. 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