{"id":13165,"date":"2016-04-28T10:06:23","date_gmt":"2016-04-28T10:06:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/carrefour-laction-des-stickers-panini-rencontre-en-franc-succes-2\/"},"modified":"2016-04-28T10:06:23","modified_gmt":"2016-04-28T10:06:23","slug":"carrefour-laction-des-stickers-panini-rencontre-en-franc-succes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/carrefour-laction-des-stickers-panini-rencontre-en-franc-succes-2\/","title":{"rendered":"Carrefour : l\u2019action des stickers Panini rencontre en franc succ\u00e8s"},"content":{"rendered":"<p>L\u2019action des stickers de foot Panini n\u2019a beau avoir \u00e9t\u00e9 lanc\u00e9 que le 6 avril, <strong>Carrefour<\/strong> a d\u00e9j\u00e0 distribu\u00e9 10 millions de pochettes et 150.000 albums. Le r\u00e9sultat de l\u2019an dernier \u2013 170.000 albums \u2013 est donc \u00e0 port\u00e9e de main, car l\u2019action se d\u00e9roule encore jusqu\u2019\u00e0 fin juin.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9marrage sur les chapeaux de roues<\/h2>\n<p>Depuis le 6 avril les clients de Carrefour re\u00e7oivent une pochette de cinq stickers Panini par tranche d\u2019achat de 25 euros. Bien que l\u2019action se d\u00e9roule encore jusqu\u2019au 28 juin, Carrefour a d\u00e9j\u00e0 distribu\u00e9 10 millions de pochettes et 150.000 albums. L\u2019an dernier il \u00e9tait question de 170.000 albums sur toute la dur\u00e9e de l\u2019action.<\/p>\n<p>\n\u00ab Nous ne nous attendions pas \u00e0 une telle ru\u00e9e \u00bb, explique Baptiste van Outryve, directeur de la communication chez Carrefour, dans le journal Het Laatste Nieuws. \u00ab Pour commencer nous avons fait imprimer 100.000 albums, mais nous en avons d\u00e9j\u00e0 fait r\u00e9imprimer \u00e0 deux reprises. \u00bb<\/p>\n<p>\n\u00ab L\u2019action est une grande r\u00e9ussite \u00bb, d\u00e9clare \u00e0 son tour Vera Vermeeren, porte-parole de Carrefour, dans le journal De Tijd. \u00ab Le Championnat d\u2019Europe de football n\u2019a lieu que cet \u00e9t\u00e9, mais nous sentons d\u00e9j\u00e0 la fi\u00e8vre du championnat. Les gens ont attendu notre action avec impatience. C\u2019est un succ\u00e8s chez nos clients, qui veulent remplir leur album au plus vite et qui de ce fait ach\u00e8tent davantage. Mais m\u00eame les gens qui n\u2019ont pas l\u2019habitude de faire leurs courses chez nous, se rendent dans nos magasins. \u00bb<\/p>\n<p>\nM\u00eame si le distributeur ne mentionne pas de chiffres exacts concernant l\u2019augmentation des ventes et l\u2019impact sur les marges, il confie toutefois que\u00a0 \u00ab si au bout du compte les r\u00e9sultats n\u2019\u00e9taient pas positifs, nous n\u2019organiserions pas cette action \u00bb.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019action des stickers de foot Panini n\u2019a beau avoir \u00e9t\u00e9 lanc\u00e9 que le 6 avril, Carrefour a d\u00e9j\u00e0 distribu\u00e9 10 millions de pochettes et 150.000 albums. Le r\u00e9sultat de l\u2019an dernier \u2013 170.000 albums \u2013 est donc \u00e0 port\u00e9e de main, car l\u2019action se d\u00e9roule encore jusqu\u2019\u00e0 fin juin. D\u00e9marrage sur les chapeaux de roues [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour : l\u2019action des stickers Panini rencontre en franc succ\u00e8s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/carrefour-laction-des-stickers-panini-rencontre-en-franc-succes-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour : l\u2019action des stickers Panini rencontre en franc succ\u00e8s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019action des stickers de foot Panini n\u2019a beau avoir \u00e9t\u00e9 lanc\u00e9 que le 6 avril, Carrefour a d\u00e9j\u00e0 distribu\u00e9 10 millions de pochettes et 150.000 albums. Le r\u00e9sultat de l\u2019an dernier \u2013 170.000 albums \u2013 est donc \u00e0 port\u00e9e de main, car l\u2019action se d\u00e9roule encore jusqu\u2019\u00e0 fin juin. 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