{"id":131718,"date":"2025-10-15T17:57:58","date_gmt":"2025-10-15T15:57:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131718"},"modified":"2025-10-15T17:58:00","modified_gmt":"2025-10-15T15:58:00","slug":"zalando-etend-son-flux-de-decouverte-base-sur-lia-aux-pays-bas-et-a-la-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-etend-son-flux-de-decouverte-base-sur-lia-aux-pays-bas-et-a-la-belgique\/","title":{"rendered":"Zalando \u00e9tend son flux de d\u00e9couverte IA aux Pays-Bas et \u00e0 la Belgique"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>\u00e9tend son<strong> <\/strong>flux de d\u00e9couverte bas\u00e9 sur l&rsquo;IA \u00e0 16 march\u00e9s suppl\u00e9mentaires et lance simultan\u00e9ment des pages de profil pour les clients. Pour le cofondateur Robert Gentz, il s&rsquo;agit d&rsquo;un tournant : Zalando ne se concentre plus uniquement sur les achats, mais aussi sur l&rsquo;engagement et l&rsquo;inspiration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Jouer avec le contenu \u00bb<\/h2>\n\n\n\n<p>Le flux personnalis\u00e9 de l&rsquo;application affiche d\u00e9sormais des v\u00eatements, des marques et du contenu en fonction des pr\u00e9f\u00e9rences individuelles et s&rsquo;adapte en permanence. Les utilisateurs re\u00e7oivent des mises \u00e0 jour en temps r\u00e9el, adapt\u00e9es \u00e0 leurs go\u00fbts. Le flux de d\u00e9couverte aliment\u00e9 par l&rsquo;IA a \u00e9t\u00e9 lanc\u00e9 pour la premi\u00e8re fois en juillet 2025 dans six pays. Apr\u00e8s l&rsquo;extension de ce mois-ci, la fonction est d\u00e9sormais active sur 22 march\u00e9s.<\/p>\n\n\n\n<p>Les nouvelles pages de profil permettent quant \u00e0 elles de suivre des marques, d&rsquo;enregistrer du contenu et de partager ses propres tableaux de style avec d&rsquo;autres. Selon Zalando, le processus d&rsquo;achat se transforme ainsi en un simple d\u00e9filement, glissement et jeu avec du contenu presque directement adapt\u00e9 au style de chacun.<\/p>\n\n\n\n<p>Anne Pascual, vice-pr\u00e9sidente du design produit, explique que l&rsquo;entreprise va ainsi au-del\u00e0 du mod\u00e8le traditionnel du commerce \u00e9lectronique et r\u00e9pond \u00e0 l&rsquo;\u00e9volution des g\u00e9n\u00e9rations num\u00e9riques, qui sont de plus en plus motiv\u00e9es par les \u00e9motions, l&rsquo;inspiration et leur communaut\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando \u00e9tend son flux de d\u00e9couverte bas\u00e9 sur l&rsquo;IA \u00e0 16 march\u00e9s suppl\u00e9mentaires et introduit simultan\u00e9ment des pages de profil pour les clients. Pour le cofondateur Robert Gentz, il s&rsquo;agit d&rsquo;un tournant : Zalando ne se concentre plus uniquement sur les achats, mais aussi sur l&rsquo;engagement et l&rsquo;inspiration.<\/p>\n","protected":false},"author":5,"featured_media":131719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1531],"people":[],"extra":[],"company":[287],"topic":[488],"region":[],"class_list":{"0":"post-131718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-intelligence-artificielle","10":"company-zalando","11":"topic-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando \u00e9tend son flux de 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