{"id":131733,"date":"2025-10-16T11:01:16","date_gmt":"2025-10-16T09:01:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131733"},"modified":"2025-10-16T11:01:17","modified_gmt":"2025-10-16T09:01:17","slug":"bientot-seule-la-musique-generee-par-lia-resonnera-dans-les-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bientot-seule-la-musique-generee-par-lia-resonnera-dans-les-magasins\/","title":{"rendered":"Bient\u00f4t, seule la musique g\u00e9n\u00e9r\u00e9e par l&rsquo;IA r\u00e9sonnera-t-elle dans les magasins ?"},"content":{"rendered":"\n<p>De plus en plus de d\u00e9taillants optent pour de la musique artificielle, enti\u00e8rement libre de droits et moins co\u00fbteuse. Ce choix semble logique pour les d\u00e9taillants soucieux de leurs marges, m\u00eame si c&rsquo;est un coup dur pour les artistes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du compositeur \u00e0 l&rsquo;algorithme<\/h2>\n\n\n\n<p>La cha\u00eene de bricolage <strong>Brico et <\/strong>certains magasins <strong>Carrefour <\/strong>utilisent dans leurs magasins de la musique libre de droits via une biblioth\u00e8que musicale g\u00e9r\u00e9e par IA, adapt\u00e9e \u00e0 l&rsquo;ambiance souhait\u00e9e dans chaque magasin. Le groupe fran\u00e7ais de supermarch\u00e9s Carrefour pr\u00e9voit de passer enti\u00e8rement \u00e0 la musique IA entre 2026 et 2028.<\/p>\n\n\n\n<p>\u00ab L&rsquo;IA nous permet de diffuser de la musique saisonni\u00e8re, ou m\u00eame de cr\u00e9er un <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2025\/10\/07\/geen-_echte_-muziek-meer-in-grote-winkels-hoe-ai-ook-de-shopbel\/\">morceau pop sur une promotion temporaire<\/a> sur les b\u00e2tonnets de poisson \u00bb, explique Marc Huylebroeck, producteur audio chez le fournisseur M-Cube, \u00e0 Vrt Nws. Des cha\u00eenes telles que <strong>X2O<\/strong>, <strong>Kr\u00ebfel<\/strong>, <strong>Trafic<\/strong>, <strong>Oh&rsquo;Green <\/strong>et  <strong>Club <\/strong>utilisent d\u00e9sormais \u00e9galement ces solutions num\u00e9riques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une alternative moins co\u00fbteuse<\/h2>\n\n\n\n<p>Pour le secteur du retail, les avantages sont \u00e9vidents : plus de factures Sabam. Les droits d&rsquo;auteur sont normalement calcul\u00e9s sur la base de la surface du magasin, du nombre de clients et d&#8217;employ\u00e9s, et du type d&rsquo;installation sonore. Pour les grandes cha\u00eenes disposant de magasins de plusieurs milliers de m\u00e8tres carr\u00e9s, la facture peut donc rapidement grimper.<\/p>\n\n\n\n<p>Mais selon Sabam, \u00ab 25 \u00e0 28 % des revenus des auteurs-compositeurs provenant de la musique dans les lieux publics risquent d&rsquo;\u00eatre perdus \u00bb. L&rsquo;organisation souligne \u00e9galement des questions juridiques et constate que le vent est d\u00e9j\u00e0 en train de tourner dans les pays voisins : ceux-ci opteraient \u00e0 nouveau davantage pour la musique humaine \u00ab pour le confort du personnel et des clients \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magasins semblent de moins en moins humains. De plus en plus de d\u00e9taillants optent pour de la musique artificielle, enti\u00e8rement libre de droits et moins co\u00fbteuse. Ce choix semble logique pour les d\u00e9taillants soucieux de leurs marges, mais c&rsquo;est un coup dur pour les artistes.<\/p>\n","protected":false},"author":5,"featured_media":131734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[536,87],"topic":[],"region":[226],"class_list":["post-131733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-brico","company-carrefour","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bient\u00f4t, seule la musique g\u00e9n\u00e9r\u00e9e par l&#039;IA r\u00e9sonnera-t-elle dans les magasins ? - 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