{"id":131768,"date":"2025-10-16T12:05:26","date_gmt":"2025-10-16T10:05:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131768"},"modified":"2025-10-16T12:05:28","modified_gmt":"2025-10-16T10:05:28","slug":"la-plateforme-promotionnelle-myshopi-passe-sous-controle-neerlandais","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-plateforme-promotionnelle-myshopi-passe-sous-controle-neerlandais\/","title":{"rendered":"La plateforme promotionnelle myShopi passe sous contr\u00f4le n\u00e9erlandais"},"content":{"rendered":"\n<p>Retail Media Support, connu pour son application et son site web PromoPromo.be, rach\u00e8te la plateforme promotionnelle myShopi \u00e0 BD Media, qui souhaite se concentrer sur ses activit\u00e9s logistiques et de distribution de prospectus. Les deux marques continueront d&rsquo;exister parall\u00e8lement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am\u00e9lioration des services<\/h2>\n\n\n\n<p>\u00c0 partir du 1er janvier 2026, Retail Media Support deviendra le nouveau propri\u00e9taire de l&rsquo;application et du site web myShopi.be, une valeur s\u00fbre en Belgique depuis 2010. Chaque semaine, 210 000 consommateurs belges utilisent myShopi pour consulter des prospectus et des promotions num\u00e9riques, enregistrer leurs cartes de fid\u00e9lit\u00e9 et cr\u00e9er des listes de courses. L&rsquo;application a d\u00e9j\u00e0 \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 1,8 million de fois. En 2014, BD Media a rachet\u00e9 la plateforme \u00e0 ses fondateurs, mais le propri\u00e9taire souhaite d\u00e9sormais se concentrer sur ses activit\u00e9s principales : la logistique et la mobilisation des consommateurs via la bo\u00eete aux lettres.<\/p>\n\n\n\n<p>\u00ab Nous positionnerons myShopi aux c\u00f4t\u00e9s de notre propre marque PromoPromo, avec laquelle nous sommes actifs depuis 11 ans sur le march\u00e9 belge \u00bb, explique Maarten van Deurzen, PDG de Retail Media Support. \u00ab Les deux plateformes resteront donc actives apr\u00e8s le rachat. Gr\u00e2ce \u00e0 notre taille, nous pouvons continuer \u00e0 am\u00e9liorer nos services, par exemple dans le domaine de la recherche et du stockage des promotions. Ainsi, au d\u00e9but de l&rsquo;ann\u00e9e prochaine, les utilisateurs de myShopi auront la possibilit\u00e9 d&rsquo;ajouter directement les promotions du prospectus \u00e0 leur liste de courses \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Media Support, connu pour son application et son site web PromoPromo.be, rach\u00e8te la plateforme promotionnelle myShopi \u00e0 BD Media, qui souhaite se concentrer sur ses activit\u00e9s logistiques et de distribution de prospectus. Les deux marques continueront d&rsquo;exister parall\u00e8lement. <\/p>\n","protected":false},"author":3,"featured_media":131769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[865],"topic":[282],"region":[226],"class_list":["post-131768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-bd-media","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme promotionnelle myShopi passe sous contr\u00f4le n\u00e9erlandais - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Retail Media Support, connu pour son 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