{"id":131833,"date":"2025-10-16T15:31:09","date_gmt":"2025-10-16T13:31:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131833"},"modified":"2025-10-16T15:31:12","modified_gmt":"2025-10-16T13:31:12","slug":"ikea-perd-du-chiffre-daffaires-a-lechelle-mondiale-mais-vend-davantage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-perd-du-chiffre-daffaires-a-lechelle-mondiale-mais-vend-davantage\/","title":{"rendered":"Ikea perd du chiffre d&rsquo;affaires mondialement, mais vend davantage"},"content":{"rendered":"\n<p>Le chiffre d&rsquo;affaires mondial d&rsquo;<strong>Ikea<\/strong> a l\u00e9g\u00e8rement diminu\u00e9 au cours du dernier exercice, malgr\u00e9 une augmentation du nombre de clients et de produits vendus. Le g\u00e9ant du meuble continue \u00e9galement d&rsquo;ouvrir de nouveaux magasins, notamment des concepts urbains plus petits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveaux magasins et formats plus petits<\/h2>\n\n\n\n<p>Ingka Group, le plus grand franchis\u00e9 du concept Ikea, a d\u00e9clar\u00e9 un chiffre d&rsquo;affaires de 39 milliards d&rsquo;euros pour l&rsquo;exercice 2025, contre 39,6 milliards d&rsquo;euros l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Le nombre d&rsquo;articles vendus a toutefois augment\u00e9 de 1,6 %, tandis que le nombre de visites en magasin a augment\u00e9 de 1,3 % et que le trafic en ligne a m\u00eame progress\u00e9 de 4,6 %.<\/p>\n\n\n\n<p>Le PDG Jesper Brodin souligne que la baisse du chiffre d&rsquo;affaires est due \u00e0 des r\u00e9ductions de prix d\u00e9lib\u00e9r\u00e9es. Malgr\u00e9 les difficult\u00e9s \u00e9conomiques \u2013 perturbations de la cha\u00eene d&rsquo;approvisionnement, inflation et baisse de la confiance des consommateurs \u2013 la cha\u00eene a \u00e9galement ouvert 54 nouveaux magasins dans le monde entier, notamment \u00e0 Oxford Street (Londres), Delhi et un grand magasin \u00e0 Shanghai.<\/p>\n\n\n\n<p>En outre, Ikea teste actuellement un nouveau concept de magasin plus petit au Royaume-Uni, aux \u00c9tats-Unis et en Pologne. Ce type de magasin propose des milliers de produits d&rsquo;ameublement et une offre de restauration limit\u00e9e, mais est con\u00e7u pour offrir une exp\u00e9rience d&rsquo;achat plus rapide et plus proche du domicile. \u00ab Nos magasins urbains sont un succ\u00e8s \u00bb, a d\u00e9clar\u00e9 Tolga \u00d6nc\u00fc, directeur commercial du groupe Ingka. \u00ab Nous ajoutons maintenant un nouveau format que nous pouvons ouvrir en quelques semaines et donc d\u00e9velopper plus rapidement. Les r\u00e9actions des clients sont tr\u00e8s positives. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les magasins comme centres logistiques<\/h2>\n\n\n\n<p>Ikea transforme de plus en plus souvent ses magasins existants en centres de distribution pour les commandes en ligne. Ainsi, le magasin de Soroks\u00e1r (pr\u00e8s de Budapest) a rouvert en mars avec une capacit\u00e9 logistique doubl\u00e9e. Gr\u00e2ce \u00e0 la poursuite de la num\u00e9risation des processus, notamment le click &amp; collect et la pr\u00e9vision de la demande, Ikea a atteint le plus haut niveau de satisfaction client depuis que l&rsquo;entreprise a commenc\u00e9 \u00e0 mesurer ce param\u00e8tre il y a six ans.<\/p>\n\n\n\n<p>Le chiffre d&rsquo;affaires total de tous les groupes franchis\u00e9s Ikea s&rsquo;est \u00e9lev\u00e9 \u00e0 44,5 milliards d&rsquo;euros pour l&rsquo;exercice 2025, dont 87 % provenaient du groupe Ingka. La part des ventes en ligne a continu\u00e9 de progresser pour atteindre 30 % du chiffre d&rsquo;affaires total, contre 28 % un an plus t\u00f4t. Ikea <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-enregistre-une-baisse-de-son-chiffre-daffaires-en-belgique-pour-la-deuxieme-annee-consecutive\/\">Belgique suit la tendance \u00e0 la baisse<\/a>, tandis que la cha\u00eene aux Pays-Bas affiche au contraire une augmentation de son chiffre d&rsquo;affaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes mondiales d&rsquo;Ikea ont l\u00e9g\u00e8rement baiss\u00e9 au cours du dernier exercice, malgr\u00e9 une augmentation du nombre de clients et de produits vendus. Le g\u00e9ant du meuble continue \u00e9galement d&rsquo;ouvrir de nouveaux magasins, notamment des concepts urbains plus petits.<\/p>\n","protected":false},"author":5,"featured_media":131834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[211,376],"topic":[266],"region":[],"class_list":["post-131833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-ikea","company-ingka-group","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea perd du chiffre d&#039;affaires mondialement, mais vend davantage - RetailDetail 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