{"id":132094,"date":"2025-10-20T09:46:59","date_gmt":"2025-10-20T07:46:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132094"},"modified":"2025-10-20T09:47:01","modified_gmt":"2025-10-20T07:47:01","slug":"loreal-rachete-la-division-beaute-de-kering-pour-4-milliards-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-rachete-la-division-beaute-de-kering-pour-4-milliards-deuros\/","title":{"rendered":"L’Or\u00e9al rach\u00e8te la division beaut\u00e9 de Kering pour 4 milliards d’euros"},"content":{"rendered":"\n

Le groupe fran\u00e7ais de luxe Kering<\/strong> vend sa marque de parfums Creed<\/strong> au g\u00e9ant des cosm\u00e9tiques L’Or\u00e9al<\/strong>. Les deux g\u00e9ants s’engagent \u00e9galement dans une collaboration \u00e0 long terme, avec de nouveaux accords de licence pour les activit\u00e9s beaut\u00e9 de diff\u00e9rentes maisons de mode de Kering.<\/p>\n\n\n\n

Quatre milliards d’euros<\/h2>\n\n\n\n

Avec Creed, L’Or\u00e9al se renforce avec une marque de parfums artisanaux, qui devrait acc\u00e9l\u00e9rer la croissance internationale de sa branche luxe, tant sur le march\u00e9 masculin que f\u00e9minin.<\/p>\n\n\n\n

En outre, L’Or\u00e9al obtient pour cinquante ans les licences exclusives pour la cr\u00e9ation, le d\u00e9veloppement et la distribution des produits de parfumerie et de beaut\u00e9 de Balenciaga<\/strong>, Bottega Veneta<\/strong> et Gucci<\/strong>. La licence pour cette derni\u00e8re n’entrera toutefois en vigueur qu’\u00e0 l’expiration du contrat actuel avec Coty.<\/p>\n\n\n\n

L’Or\u00e9al paiera quatre milliards d’euros pour l’acquisition de Creed et les nouvelles licences, auxquels s’ajouteront les redevances que L’Or\u00e9al devra verser pendant cinquante ans pour l’utilisation des marques de Kering.<\/p>\n\n\n\n

\u00c0 la recherche d’un prolongement de la vie<\/h2>\n\n\n\n

Outre les produits de beaut\u00e9, les deux groupes se concentrent \u00e9galement sur le march\u00e9 en pleine croissance de ce qu’ils appellent dans leur communiqu\u00e9 de presse la \u00ab long\u00e9vit\u00e9 \u00bb. Dans le cadre d’une coentreprise \u00e0 parts \u00e9gales, Kering et L’Or\u00e9al souhaitent mener des recherches sur la mani\u00e8re de prolonger la vie de leurs clients de luxe. Pour ce faire, ils comptent sur l’innovation apport\u00e9e par L’Or\u00e9al et sur la connaissance approfondie que Kering poss\u00e8de de ses clients de luxe.<\/p>\n\n\n\n

Le PDG de Kering, Luca de Meo, qualifie cet accord d’ \u00ab \u00e9tape d\u00e9cisive \u00bb pour son entreprise, qui permettra \u00e0 ses maisons de couture d’acc\u00e9l\u00e9rer \u00ab consid\u00e9rablement le d\u00e9veloppement des fragrances et des cosm\u00e9tiques \u00bb. Le PDG fait explicitement r\u00e9f\u00e9rence au succ\u00e8s de l’accord que Kering a d\u00e9j\u00e0 conclu avec L’Or\u00e9al autour d’Yves Saint Laurent<\/strong> Beaut\u00e9.<\/p>\n\n\n\n

Le PDG de L’Or\u00e9al, Nicolas Hieronimus, estime que cette collaboration ouvre de nouvelles perspectives dans le domaine du bien-\u00eatre. \u00ab L’ajout de ces marques extraordinaires compl\u00e8te parfaitement notre portefeuille existant et \u00e9largit consid\u00e9rablement notre pr\u00e9sence dans de nouveaux segments dynamiques de la beaut\u00e9 de luxe. Gr\u00e2ce \u00e0 Creed, nous nous imposerons comme l’un des principaux acteurs du march\u00e9 en pleine croissance des parfums de niche \u00bb, ajoute-t-il.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe fran\u00e7ais de luxe Kering vend sa marque de parfums Creed au g\u00e9ant des cosm\u00e9tiques L\u2019Or\u00e9al. Les deux g\u00e9ants s\u2019engagent \u00e9galement dans une collaboration \u00e0 long terme, avec de nouveaux accords de licence pour les activit\u00e9s beaut\u00e9 de diff\u00e9rentes maisons de mode de Kering.<\/p>\n","protected":false},"author":4,"featured_media":132095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[801,705,114],"topic":[282],"region":[342],"class_list":["post-132094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-gucci","company-kering","company-loreal","topic-acquisition","region-france"],"acf":[],"yoast_head":"\nL'Or\u00e9al rach\u00e8te la division beaut\u00e9 de Kering pour 4 milliards d'euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering vend sa marque de parfums Creed au g\u00e9ant des cosm\u00e9tiques L\u2019Or\u00e9al. 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