{"id":13216,"date":"2016-05-03T08:43:32","date_gmt":"2016-05-03T08:43:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/unilever-a-son-tour-cede-a-aldi\/"},"modified":"2016-05-03T08:43:32","modified_gmt":"2016-05-03T08:43:32","slug":"unilever-a-son-tour-cede-a-aldi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-a-son-tour-cede-a-aldi\/","title":{"rendered":"Unilever \u00e0 son tour c\u00e8de \u00e0 Aldi"},"content":{"rendered":"

Unilever<\/strong> est l\u2019un des derniers grands fabricants de marques en Allemagne \u00e0 succomber \u00e0 Aldi<\/strong>. D\u00e9sormais les produits de Knorr et Magnum seront en vente dans les rayons d\u2019Aldi Nord et Aldi S\u00fcd.<\/p>\n

<\/p>\n

Marques populaires<\/h2>\n

Aldi qui ouvre ses portes \u00e0 de grands fabricants de marques ;\u00a0 le ph\u00e9nom\u00e8ne n\u2019est pas nouveau. Le hard discounter esp\u00e8re ainsi faire face \u00e0 la concurrence accrue et attirer un public plus large. R\u00e9cemment le retailer a fait l\u2019actualit\u00e9 en introduisant une collection de mode de Jette Joop, un \u00e9v\u00e9nement qui a provoqu\u00e9 une r\u00e9elle ru\u00e9e dans les magasins.<\/p>\n

\nEt d\u00e9sormais les soupes et les sauces Knorr, les glaces Magnum et les produits de soins Duschdas, qui comptent parmi les marques FMCG allemandes les plus populaires, font \u00e9galement leur entr\u00e9e chez Aldi. Reste \u00e0 voir si ces marques susciteront une plus grande affluence. Toutefois il s\u2019agit d\u2019une d\u00e9marche \u00e9tonnante de la part d\u2019Unilever, qui jusqu\u2019\u00e0 pr\u00e9sent \u00e9tait r\u00e9ticent et se plaignait m\u00eame ouvertement de l\u2019\u00e9rosion des prix caus\u00e9e par les discounters. D\u2019autres retailers, notamment le CEO d\u2019Edeka Markus Mosa, sont critiques face \u00e0 l\u2019initiative d\u2019Unilever, rapportent nos coll\u00e8gues allemands du magazine Lebensmittel Zeitung.<\/p>\n

\nEn Belgique aussi, Aldi serait en pourparlers avec des fabricants de marques A. Quant \u00e0 savoir si cette strat\u00e9gie est la bonne, les avis divergent<\/a>.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever est l\u2019un des derniers grands fabricants de marques en Allemagne \u00e0 succomber \u00e0 Aldi. D\u00e9sormais les produits de Knorr et Magnum seront en vente dans les rayons d\u2019Aldi Nord et Aldi S\u00fcd. Marques populaires Aldi qui ouvre ses portes \u00e0 de grands fabricants de marques ;\u00a0 le ph\u00e9nom\u00e8ne n\u2019est pas nouveau. Le hard discounter […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nUnilever \u00e0 son tour c\u00e8de \u00e0 Aldi - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-a-son-tour-cede-a-aldi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever \u00e0 son tour c\u00e8de \u00e0 Aldi - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Unilever est l\u2019un des derniers grands fabricants de marques en Allemagne \u00e0 succomber \u00e0 Aldi. 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