{"id":132306,"date":"2025-10-21T15:25:31","date_gmt":"2025-10-21T13:25:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132306"},"modified":"2025-10-21T15:25:34","modified_gmt":"2025-10-21T13:25:34","slug":"average-rob-pils-tout-bien-remporte-son-proces-contre-le-distributeur-alcobrands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/average-rob-pils-tout-bien-remporte-son-proces-contre-le-distributeur-alcobrands\/","title":{"rendered":"Tout Bien, la bi\u00e8re d&rsquo;Average Rob, remporte son proc\u00e8s contre le distributeur Alcobrands"},"content":{"rendered":"\n<p><strong>Tout Bien<\/strong>, la marque de bi\u00e8re de l&rsquo;influenceur Average Rob, ne devra pas verser 360 000 euros de dommages et int\u00e9r\u00eats \u00e0 son ancien distributeur <strong>Alcobrands<\/strong>. C&rsquo;est ce qu&rsquo;a d\u00e9cid\u00e9 le tribunal de commerce de Gand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plainte non fond\u00e9e<\/h2>\n\n\n\n<p>Jusqu&rsquo;\u00e0 l&rsquo;ann\u00e9e derni\u00e8re, Alcobrands distribuait les bi\u00e8res Tout Bien du ph\u00e9nom\u00e8ne YouTube Average Rob aux centrales de boissons et aux supermarch\u00e9s. Lorsque la marque de bi\u00e8re a mis fin \u00e0 la collaboration l&rsquo;ann\u00e9e derni\u00e8re, le distributeur a saisi le tribunal pour rupture de contrat. L&rsquo;entreprise a r\u00e9clam\u00e9 une indemnit\u00e9 de 360 000 euros au motif que le d\u00e9lai de pr\u00e9avis n&rsquo;avait pas \u00e9t\u00e9 respect\u00e9. Un montant qualifi\u00e9 d&rsquo;\u00ab absurde \u00bb par Robert Van Impe (car tel est le vrai nom de l&rsquo;influenceur).<\/p>\n\n\n\n<p>Selon Tout Bien, il n&rsquo;y avait pas d&rsquo;accord d&rsquo;exclusivit\u00e9 et le d\u00e9lai de pr\u00e9avis l\u00e9gal de trois mois avait \u00e9t\u00e9 respect\u00e9. Le tribunal de commerce a suivi ce raisonnement : selon le juge, l&rsquo;existence d&rsquo;un contrat de concession exclusif n&rsquo;est pas prouv\u00e9e et Tout Bien n&rsquo;a donc pas commis de rupture de contrat. \u00ab Le tribunal d\u00e9clare les demandes d&rsquo;Alcobrands relatives aux frais de marketing et de publicit\u00e9 non fond\u00e9es faute de preuves \u00bb, indique le jugement.<\/p>\n\n\n\n<p>Tout Bien a \u00e9t\u00e9 lanc\u00e9 en 2021. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tout-bien-recoit-le-soutien-de-marc-coucke-erwin-van-osta-et-jan-boone\/\">Avec le soutien d&rsquo;investisseurs fortun\u00e9s<\/a> tels que Marc Coucke, Erwin Van Osta (<strong>Hubo<\/strong>) et Jan Boone (<strong>Lotus Bakeries<\/strong>), la marque de bi\u00e8re souhaite entamer une nouvelle phase de croissance. Son ambition : vendre onze millions de canettes en 2027. Jusqu&rsquo;\u00e0 pr\u00e9sent, Tout Bien est fortement d\u00e9ficitaire : l&rsquo;entreprise <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/tout-bien-pils-wint-rechtszaak-tegen-ex-verdeler\/10632182.html\">a enregistr\u00e9 un d\u00e9ficit de 215 000 euros l&rsquo;ann\u00e9e derni\u00e8re<\/a>, rapporte De Tijd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout Bien, la marque de bi\u00e8re de l&rsquo;influenceur Average Rob, ne devra pas payer 360 000 euros de dommages et int\u00e9r\u00eats \u00e0 son ancien distributeur Alcobrands. C&rsquo;est ce qu&rsquo;a d\u00e9cid\u00e9 le tribunal de commerce de Gand.<\/p>\n","protected":false},"author":3,"featured_media":132307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1849,1502],"topic":[756],"region":[226],"class_list":{"0":"post-132306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-alcobrands","10":"company-tout-bien","11":"topic-litige","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tout Bien, la bi\u00e8re d&#039;Average Rob, remporte son proc\u00e8s contre le distributeur Alcobrands - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tout Bien, la marque de bi\u00e8re de l&#039;influenceur Average Rob, ne devra pas verser 360 000 euros de dommages et int\u00e9r\u00eats \u00e0 son ancien distributeur Alcobrands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/average-rob-pils-tout-bien-remporte-son-proces-contre-le-distributeur-alcobrands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tout Bien, la bi\u00e8re d&#039;Average Rob, remporte son proc\u00e8s contre le distributeur Alcobrands - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tout Bien, la marque de bi\u00e8re de l&#039;influenceur Average Rob, ne devra pas verser 360 000 euros de dommages et int\u00e9r\u00eats \u00e0 son ancien 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