{"id":132338,"date":"2025-10-22T09:44:58","date_gmt":"2025-10-22T07:44:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132338"},"modified":"2025-10-22T09:44:59","modified_gmt":"2025-10-22T07:44:59","slug":"le-marche-de-loccasion-refurbed-fait-son-apparition-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-marche-de-loccasion-refurbed-fait-son-apparition-en-belgique\/","title":{"rendered":"La plateforme de l’occasion refurbed fait son apparition en Belgique"},"content":{"rendered":"\n

Refurbed<\/strong>, la place de march\u00e9 europ\u00e9enne qui conna\u00eet la plus forte croissance dans le domaine des appareils \u00e9lectroniques, \u00e9lectrom\u00e9nagers, articles de sport et articles pour b\u00e9b\u00e9s reconditionn\u00e9s<\/em>, ouvre sa plateforme sur le march\u00e9 belge. L’entreprise se pr\u00e9sente comme un \u00ab Amazon<\/strong> vert \u00bb.<\/p>\n\n\n\n

\u00ab Rendre le march\u00e9 du reconditionnement plus accessible \u00bb<\/h2>\n\n\n\n

Sur refurbed.be, les consommateurs trouvent une large gamme d’alternatives durables et de haute qualit\u00e9 aux produits neufs. Fond\u00e9e \u00e0 Vienne en 2017 par Kilian Kaminski, Peter Windischhofer et J\u00fcrgen Riedl, l’entreprise souhaite, selon ses propres termes, contribuer \u00e0 l’\u00e9conomie circulaire et \u00e0 l’avenir de la plan\u00e8te. Les produits de refurbed permettent de r\u00e9duire en moyenne de 80 % les \u00e9missions de CO2 et les d\u00e9chets \u00e9lectroniques, et de consommer 90 % moins d’eau. Les clients de refurbed ont d\u00e9j\u00e0 \u00e9conomis\u00e9 350 000 tonnes de CO2, 1 136 tonnes de d\u00e9chets \u00e9lectroniques et 116 milliards de litres d’eau.<\/p>\n\n\n\n

\u00ab Les plateformes de vente d’occasion sont en plein essor, mais nous avons encore beaucoup de marge pour rendre le march\u00e9 de la remise \u00e0 neuf beaucoup plus accessible \u00bb, explique le cofondateur Kilian Kaminski. \u00ab Notre mission est de rendre les r\u00e9flexes de consommation en Belgique encore plus durables et de sensibiliser davantage aux avantages de la remise \u00e0 neuf, tant pour la plan\u00e8te que pour le portefeuille, sans compromettre la qualit\u00e9. \u00bb<\/p>\n\n\n\n

\u00c9largissement de la gamme<\/h2>\n\n\n\n

\u00c0 plus long terme, refurbed souhaite devenir une sorte d’Amazon vert : une place de march\u00e9 pour les produits reconditionn\u00e9s o\u00f9 l’on peut commander presque tout, mais de mani\u00e8re plus durable. Refurbed a d\u00e9j\u00e0 \u00e9largi sa gamme de produits, passant de l’\u00e9lectronique grand public aux appareils m\u00e9nagers, aux appareils de beaut\u00e9 et de sant\u00e9 et aux articles de sport, avec des marques de premier plan telles que Vorwerk (connue pour Thermomix), Weber, Dyson, Moma Bikes et Technogym.<\/p>\n\n\n\n

Cette ann\u00e9e, refurbed a franchi plusieurs \u00e9tapes financi\u00e8res importantes : l’entreprise a r\u00e9alis\u00e9 une croissance de son chiffre d’affaires de 40 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, atteint une marge b\u00e9n\u00e9ficiaire EBITDA \u00e0 deux chiffres et affiche un flux de tr\u00e9sorerie positif depuis mars 2025. Pour l’exercice 2025, refurbed vise une valeur commerciale brute de pr\u00e8s d’un milliard d’euros. La plateforme emploie 250 personnes en Europe et est d\u00e9sormais active dans 12 pays : Allemagne, Autriche, Su\u00e8de, Italie, Irlande, Pays-Bas, Danemark, Belgique, Finlande, Portugal, R\u00e9publique tch\u00e8que et Suisse.<\/p>\n\n\n\n

Le march\u00e9 mondial des produits \u00e9lectroniques et \u00e9lectrom\u00e9nagers reconditionn\u00e9s repr\u00e9sente actuellement 58 milliards de dollars (environ 50 milliards d’euros) et devrait atteindre 118 milliards de dollars (102 milliards d’euros) en 2032.<\/p>\n","protected":false},"excerpt":{"rendered":"

Refurbed, la place de march\u00e9 europ\u00e9enne qui conna\u00eet la plus forte croissance dans le domaine des appareils \u00e9lectroniques, \u00e9lectrom\u00e9nagers, articles de sport et articles pour b\u00e9b\u00e9s reconditionn\u00e9s, ouvre sa plateforme sur le march\u00e9 belge. L’entreprise se pr\u00e9sente comme un \u00ab Amazon vert \u00bb. <\/p>\n","protected":false},"author":3,"featured_media":132339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[94],"people":[],"extra":[43],"company":[1851],"topic":[373,198,276],"region":[226],"class_list":["post-132338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-tweedehands","extra-plus","company-refurbed","topic-durabilite","topic-e-commerce","topic-expansion","region-belgique"],"acf":[],"yoast_head":"\nLa plateforme de l'occasion refurbed fait son apparition en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Refurbed, la place de march\u00e9 europ\u00e9enne pour appareils \u00e9lectroniques 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