{"id":132347,"date":"2025-10-22T10:39:49","date_gmt":"2025-10-22T08:39:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132347"},"modified":"2025-10-22T10:39:52","modified_gmt":"2025-10-22T08:39:52","slug":"adidas-qualifie-2025-deja-de-succes-apres-un-trimestre-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-qualifie-2025-deja-de-succes-apres-un-trimestre-record\/","title":{"rendered":"Adidas qualifie 2025 d\u00e9j\u00e0 de \u00ab succ\u00e8s \u00bb apr\u00e8s un trimestre record"},"content":{"rendered":"\n<p><strong>Adidas<\/strong> a enregistr\u00e9 le chiffre d&rsquo;affaires trimestriel le plus \u00e9lev\u00e9 de son histoire. Un retour en force, alors que la marque sportive sort d&rsquo;une p\u00e9riode difficile et doit faire face aux droits d&rsquo;importation am\u00e9ricains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance dans tous les domaines<\/h2>\n\n\n\n<p>Au troisi\u00e8me trimestre, le chiffre d&rsquo;affaires d&rsquo;Adidas a augment\u00e9 de 12 % en monnaie constante pour atteindre 6,63 milliards d&rsquo;euros, avec une croissance \u00e0 deux chiffres dans presque tous les march\u00e9s, cat\u00e9gories de produits et canaux de vente. La marge brute s&rsquo;est am\u00e9lior\u00e9e d&rsquo;un demi-point de pourcentage pour atteindre 51,8 %, malgr\u00e9 les effets n\u00e9gatifs des taux de change et la hausse des droits d&rsquo;importation. Le b\u00e9n\u00e9fice d&rsquo;exploitation a augment\u00e9 pour atteindre 736 millions d&rsquo;euros, contre 598 millions d&rsquo;euros un an plus t\u00f4t.<\/p>\n\n\n\n<p>Selon le PDG Bj\u00f8rn Gulden, la dynamique de la marque se poursuit et l&rsquo;entreprise allemande parvient \u00e9galement \u00e0 compenser en partie la hausse des droits d&rsquo;importation am\u00e9ricains. Le groupe estime que ces droits entra\u00eeneront environ 200 millions d&rsquo;euros de co\u00fbts suppl\u00e9mentaires au cours de ce semestre. Aux \u00c9tats-Unis, les prix des c\u00e9l\u00e8bres baskets Samba, entre autres, ont d\u00e9j\u00e0 \u00e9t\u00e9 ajust\u00e9s, passant de 90 \u00e0 100 dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab D\u00e9j\u00e0 une ann\u00e9e couronn\u00e9e de succ\u00e8s \u00bb<\/h2>\n\n\n\n<p>Apr\u00e8s un trimestre solide, Adidas rel\u00e8ve ses pr\u00e9visions de b\u00e9n\u00e9fices pour 2025. Le groupe table d\u00e9sormais sur un b\u00e9n\u00e9fice d&rsquo;exploitation d&rsquo;environ 2 milliards d&rsquo;euros, au lieu des 1,7 \u00e0 1,8 milliard d&rsquo;euros pr\u00e9vus initialement. Les pr\u00e9visions de chiffre d&rsquo;affaires ont \u00e9galement \u00e9t\u00e9 revues \u00e0 la hausse : l&rsquo;entreprise table d\u00e9sormais sur une croissance d&rsquo;environ 9 %, contre une croissance \u00ab \u00e0 un chiffre \u00e9lev\u00e9e \u00bb pr\u00e9c\u00e9demment.<\/p>\n\n\n\n<p>Gulden qualifie d\u00e9j\u00e0 2025 d&rsquo;\u00ab ann\u00e9e couronn\u00e9e de succ\u00e8s \u00bb et envisage 2026 avec optimisme, avec de grands \u00e9v\u00e9nements sportifs tels que les Jeux olympiques d&rsquo;hiver et la Coupe du monde de football. \u00ab Adidas est une entreprise sportive qui relie le sport et la culture urbaine. Nous vendons la performance, le confort et un certain style de vie. La demande mondiale pour tous ces segments continue de cro\u00eetre, c&rsquo;est pourquoi nous envisageons l&rsquo;avenir avec confiance. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas a enregistr\u00e9 le chiffre d&rsquo;affaires trimestriel le plus \u00e9lev\u00e9 de son histoire. Un retour en force, alors que la marque sportive sort d&rsquo;une p\u00e9riode difficile et doit faire face aux droits d&rsquo;importation am\u00e9ricains.<\/p>\n","protected":false},"author":5,"featured_media":132348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[351],"topic":[266],"region":[470],"class_list":{"0":"post-132347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-adidas","11":"topic-resultats-financiers","12":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas qualifie 2025 d\u00e9j\u00e0 de \u00ab succ\u00e8s \u00bb apr\u00e8s un trimestre record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas a enregistr\u00e9 le chiffre d&#039;affaires trimestriel le plus \u00e9lev\u00e9 de son histoire. 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