{"id":132373,"date":"2025-10-22T11:10:39","date_gmt":"2025-10-22T09:10:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132373"},"modified":"2025-10-22T11:10:41","modified_gmt":"2025-10-22T09:10:41","slug":"la-chaine-de-boulangeries-francaise-copains-devient-copines-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-boulangeries-francaise-copains-devient-copines-a-bruxelles\/","title":{"rendered":"La cha\u00eene de boulangeries fran\u00e7aise Copains devient Copines \u00e0 Bruxelles"},"content":{"rendered":"\n<p>La cha\u00eene de boulangeries parisienne branch\u00e9e <strong>Copains<\/strong> ouvre cette semaine son premier \u00e9tablissement bruxellois, mais sous un autre nom. Apr\u00e8s un diff\u00e9rend avec son homologue wallon Copains, qui d\u00e9tient d\u00e9j\u00e0 la marque au Benelux, la boulangerie fran\u00e7aise s&rsquo;appellera <strong>Copines<\/strong> en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre ouvertures pr\u00e9vues<\/h2>\n\n\n\n<p>La d\u00e9cision \u00e9vite un conflit juridique : la soci\u00e9t\u00e9 wallonne Copains, fond\u00e9e en 2020 et sp\u00e9cialis\u00e9e dans la fabrication de pain pour la grande distribution, avait menac\u00e9 de saisir la justice. Le changement de nom en Copines est bien s\u00fbr un clin d&rsquo;\u0153il, mais selon la cha\u00eene, c&rsquo;est aussi \u00ab un hommage \u00e0 la client\u00e8le et aux collaboratrices f\u00e9minines \u00bb.<\/p>\n\n\n\n<p>La start-up fran\u00e7aise, fond\u00e9e par Giovanni Amico et Baptiste Borne, tous deux anciens collaborateurs du groupe de luxe <strong>LVMH<\/strong>,<strong> <\/strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/copains-chaine-de-boulangeries-parisienne-branchee-arrive-a-bruxelles\/\">pr\u00e9voit quatre ouvertures \u00e0 Bruxelles<\/a>. Le premier magasin ouvrira jeudi sur la place du March\u00e9-aux-Fleurs \u00e0 Bruxelles-Ville, suivi d&rsquo;un deuxi\u00e8me dans la rue Jean Stas \u00e0 Saint-Gilles, pr\u00e8s de l&rsquo;avenue Louise. D&rsquo;autres \u00e9tablissements suivront ensuite sur la chauss\u00e9e de Charleroi et la place du Ch\u00e2telain \u00e0 Ixelles, qui ouvrira ses portes en 2026.<\/p>\n\n\n\n<p>Le concept vise un public \u00e0 la recherche d&rsquo;alternatives saines. Amico et Borne, qui se sont rencontr\u00e9s chez la marque de mode <strong>C\u00e9line<\/strong>, se sont lanc\u00e9s dans le secteur alimentaire apr\u00e8s avoir d\u00e9couvert chacun une intol\u00e9rance alimentaire, l&rsquo;un au gluten, l&rsquo;autre au lactose. Leur boulangerie se distingue par une gamme enti\u00e8rement sans gluten, \u00e0 base de sarrasin, de ch\u00e2taigne, de quinoa et de riz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de boulangeries parisienne branch\u00e9e Copains ouvre cette semaine son premier \u00e9tablissement bruxellois, mais sous un autre nom. Apr\u00e8s un diff\u00e9rend avec son homologue wallon Copains, qui d\u00e9tient d\u00e9j\u00e0 la marque au Benelux, la boulangerie fran\u00e7aise s&rsquo;appellera Copines en Belgique.<\/p>\n","protected":false},"author":5,"featured_media":132374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1504],"topic":[310],"region":[413],"class_list":{"0":"post-132373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-copains","10":"topic-ouverture-de-magasin","11":"region-bruxelles"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de boulangeries 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