{"id":132409,"date":"2025-10-22T14:45:25","date_gmt":"2025-10-22T12:45:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132409"},"modified":"2025-10-22T14:45:25","modified_gmt":"2025-10-22T12:45:25","slug":"heineken-fait-face-a-des-ventes-de-biere-decevantes-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-fait-face-a-des-ventes-de-biere-decevantes-dans-les-supermarches\/","title":{"rendered":"Heineken fait face \u00e0 des ventes de bi\u00e8re d\u00e9cevantes dans les supermarch\u00e9s"},"content":{"rendered":"\n<p>Le groupe brassicole n\u00e9erlandais <strong>Heineken a <\/strong>annonc\u00e9 une baisse des ventes de bi\u00e8re en raison d&rsquo;une faible confiance des consommateurs, de conditions m\u00e9t\u00e9orologiques d\u00e9favorables et de conflits avec les cha\u00eenes de supermarch\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discussions sur les prix<\/h2>\n\n\n\n<p>Au troisi\u00e8me trimestre, les volumes de bi\u00e8re ont baiss\u00e9 de 4,3 %. Le chiffre d&rsquo;affaires organique a recul\u00e9 de 1,4 % pour s&rsquo;\u00e9tablir \u00e0 8,7 milliards d&rsquo;euros, tandis que le chiffre d&rsquo;affaires net ajust\u00e9 a diminu\u00e9 de 0,3 % pour atteindre 7,3 milliards d&rsquo;euros. En Europe et en Am\u00e9rique, les volumes ont respectivement diminu\u00e9 de 4,7 % et 7,4 %. Le PDG Dolf van den Brink fait r\u00e9f\u00e9rence \u00e0 l&rsquo;incertitude macro\u00e9conomique et s&rsquo;attend \u00e0 ce que la confiance des consommateurs et la demande se redressent d\u00e8s que les conditions se seront normalis\u00e9es.<\/p>\n\n\n\n<p>Les consommateurs boivent tout simplement moins d&rsquo;alcool et optent plus souvent pour des alternatives. Les conditions m\u00e9t\u00e9orologiques ont \u00e9t\u00e9 d\u00e9favorables en Europe et en Inde. De plus, Heineken a encore subi l&rsquo;impact des discussions sur les prix avec les supermarch\u00e9s. Le conflit avec la cha\u00eene n\u00e9erlandaise <strong>Jumbo<\/strong> est certes r\u00e9gl\u00e9 depuis un certain temps, mais les ventes de bi\u00e8re dans les supermarch\u00e9s europ\u00e9ens se redressent plus lentement que pr\u00e9vu. Il y a toutefois quelques signes positifs : le brasseur a gagn\u00e9 des parts de march\u00e9 au Br\u00e9sil, au Mexique, au Vietnam, en Inde, en Chine, au Royaume-Uni, en Espagne et en \u00c9thiopie, entre autres.<\/p>\n\n\n\n<p>La semaine derni\u00e8re, Heineken a annonc\u00e9 une restructuration de son si\u00e8ge social \u00e0 Amsterdam, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/reorganisation-chez-heineken-400-emplois-menaces-au-siege-social\/\">o\u00f9 pr\u00e8s d&rsquo;un quart des 1 750 emplois seront supprim\u00e9s<\/a>. Demain, l&rsquo;entreprise organise une journ\u00e9e des march\u00e9s financiers \u00e0 S\u00e9ville. Le brasseur y pr\u00e9sentera sa strat\u00e9gie et fournira plus d&rsquo;informations sur la restructuration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe brassicole n\u00e9erlandais Heineken a annonc\u00e9 une baisse des ventes de bi\u00e8re en raison d&rsquo;une faible confiance des consommateurs, de conditions m\u00e9t\u00e9orologiques d\u00e9favorables et de conflits avec les cha\u00eenes de supermarch\u00e9s. <\/p>\n","protected":false},"author":3,"featured_media":132410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[130],"topic":[266],"region":[],"class_list":{"0":"post-132409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-heineken","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken fait face \u00e0 des ventes de bi\u00e8re d\u00e9cevantes dans les supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe brassicole n\u00e9erlandais Heineken a annonc\u00e9 une 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