{"id":132415,"date":"2025-10-22T15:53:42","date_gmt":"2025-10-22T13:53:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132415"},"modified":"2025-10-22T15:53:42","modified_gmt":"2025-10-22T13:53:42","slug":"loreal-decoit-avec-seulement-42-de-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-decoit-avec-seulement-42-de-croissance\/","title":{"rendered":"L’Or\u00e9al d\u00e9\u00e7oit avec \u00ab seulement \u00bb 4,2 % de croissance"},"content":{"rendered":"\n

L’Or\u00e9al <\/strong>a enregistr\u00e9 une croissance de 4,2 % au troisi\u00e8me trimestre : en Chine, la demande a rebondi et le chiffre d’affaires a augment\u00e9 plus rapidement qu’au trimestre pr\u00e9c\u00e9dent. N\u00e9anmoins, le g\u00e9ant fran\u00e7ais des cosm\u00e9tiques reste en de\u00e7\u00e0 des attentes…<\/p>\n\n\n\n

La Chine repart \u00e0 la hausse<\/h2>\n\n\n\n

Le chiffre d’affaires a atteint 10,3 milliards d’euros, mais la croissance plus faible en Am\u00e9rique du Nord et du Sud a pes\u00e9 sur les r\u00e9sultats. Le fabricant de CeraVe et Valentino a enregistr\u00e9 une hausse de 4,2 % en glissement annuel entre juillet et septembre, alors que le consensus s’\u00e9tablissait \u00e0 4,9 %. <\/p>\n\n\n\n

En Am\u00e9rique du Nord, le chiffre d’affaires a augment\u00e9 de 1,4 %, soit moins que pr\u00e9vu. La croissance totale est \u00e9galement rest\u00e9e inf\u00e9rieure \u00e0 celle du march\u00e9 mondial de la beaut\u00e9, qui se situe autour de 5 %. Corrig\u00e9e de la mise en place progressive d’un nouveau syst\u00e8me informatique, la croissance sous-jacente s’est toutefois \u00e9lev\u00e9e \u00e0 4,9 %.<\/p>\n\n\n\n

Il est \u00e0 noter que le rythme de croissance a \u00e9t\u00e9 plus \u00e9lev\u00e9 qu’au trimestre pr\u00e9c\u00e9dent. En Chine, une croissance a \u00e9t\u00e9 enregistr\u00e9e pour la premi\u00e8re fois en deux ans, aid\u00e9e par une reprise dans le secteur des cosm\u00e9tiques de luxe. Ces derni\u00e8res ann\u00e9es, les consommateurs chinois ont moins d\u00e9pens\u00e9 et ont plus souvent opt\u00e9 pour des marques locales en raison de leurs inqui\u00e9tudes concernant l’\u00e9conomie, mais cette tendance semble d\u00e9sormais s’inverser.<\/p>\n\n\n\n

Priorit\u00e9 aux acquisitions<\/h2>\n\n\n\n

Le PDG Nicolas Hieronimus reste n\u00e9anmoins convaincu que l’entreprise finira par surpasser le march\u00e9 mondial. Le groupe met davantage l’accent sur l’innovation et les acquisitions afin de tirer parti des cat\u00e9gories \u00e0 croissance rapide. <\/p>\n\n\n\n

Cette semaine, L’Or\u00e9al a annonc\u00e9 un accord de 4 milliards d’euros avec le groupe de luxe Kering<\/a> pour racheter ses activit\u00e9s beaut\u00e9. En juin, L’Or\u00e9al a \u00e9galement conclu des accords pour acqu\u00e9rir la marque de soins de la peau haut de gamme Medik8 et la marque am\u00e9ricaine de soins capillaires ColorWow.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al a enregistr\u00e9 une croissance de 4,2 % au troisi\u00e8me trimestre : en Chine, la demande a rebondi et le chiffre d’affaires a augment\u00e9 plus rapidement qu’au trimestre pr\u00e9c\u00e9dent. N\u00e9anmoins, le g\u00e9ant fran\u00e7ais des cosm\u00e9tiques reste en de\u00e7\u00e0 des attentes…<\/p>\n","protected":false},"author":5,"featured_media":132416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[947,1234,509],"people":[],"extra":[43],"company":[114],"topic":[266],"region":[342],"class_list":["post-132415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-inclusie","tag-inflatie","tag-luxe","extra-plus","company-loreal","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nL'Or\u00e9al d\u00e9\u00e7oit avec \u00ab seulement \u00bb 4,2 % de croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'Or\u00e9al a enregistr\u00e9 une croissance de 4,2 % au troisi\u00e8me trimestre. 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