{"id":132462,"date":"2025-10-23T09:48:59","date_gmt":"2025-10-23T07:48:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132462"},"modified":"2025-10-23T09:49:00","modified_gmt":"2025-10-23T07:49:00","slug":"la-societe-mere-deasytoys-eqom-group-accueille-sa-premiere-pdg-femme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-societe-mere-deasytoys-eqom-group-accueille-sa-premiere-pdg-femme\/","title":{"rendered":"La soci\u00e9t\u00e9 m\u00e8re d&rsquo;EasyToys, EQOM Group, accueille sa premi\u00e8re PDG femme"},"content":{"rendered":"\n<p><strong>EQOM Group<\/strong>, la holding chapeautant <strong>EasyToys<\/strong>, nomme Anneke Kamphuis au poste de Chief Executive Officer (CEO). Kamphuis occupait d\u00e9j\u00e0 ce poste \u00e0 titre int\u00e9rimaire depuis septembre, mais devient d\u00e9sormais officiellement la premi\u00e8re femme CEO \u00e0 la t\u00eate de l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau positionnement<\/h2>\n\n\n\n<p>Anneke Kamphuis a rejoint l&rsquo;entreprise en f\u00e9vrier 2025 en tant que directrice B2C et fait depuis partie de l&rsquo;\u00e9quipe de direction. Elle a d\u00e9but\u00e9 sa carri\u00e8re en tant que consultante en strat\u00e9gie chez Bain &amp;amp; Company, puis a occup\u00e9 des postes de direction chez bol.com, Etos et Gall &amp; Gall. Avec sa nomination, EQOM affirme avoir \u00ab d\u00e9lib\u00e9r\u00e9ment choisi une dirigeante qui ose combiner croissance commerciale et innovation sociale \u00bb.<\/p>\n\n\n\n<p>Sa nomination marque \u00e9galement une nouvelle \u00e9tape dans la mission du fournisseur de \u00ab bien-\u00eatre sexuel \u00bb : \u00ab passer des produits aux \u00e9motions, de la honte \u00e0 l&rsquo;ouverture et, outre le commerce, accorder davantage d&rsquo;attention \u00e0 l&rsquo;impact social \u00bb. Anneke Kamphuis : \u00ab Notre industrie a un impact sur la fa\u00e7on dont les gens se sentent dans leur corps, leurs relations et leur confiance en eux. C&rsquo;est pourquoi nous ne nous contentons pas de miser sur la croissance, mais nous construisons un mouvement : de la honte \u00e0 la fiert\u00e9 et du silence \u00e0 l&rsquo;ouverture. \u00bb<\/p>\n\n\n\n<p>Outre la vente de produits, EQOM souhaite devenir une plateforme d&rsquo;information, d&rsquo;accompagnement et de communaut\u00e9, tant pour les femmes que pour les hommes. Kampenhuis souhaite \u00ab humaniser \u00bb la cat\u00e9gorie et d\u00e9velopper davantage les activit\u00e9s B2B et B2C internationales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EQOM Group, la holding qui chapeaute EasyToys, nomme Anneke Kamphuis au poste de Chief Executive Officer (CEO). Mme Kamphuis occupait d\u00e9j\u00e0 cette fonction \u00e0 titre int\u00e9rimaire depuis septembre, mais elle devient d\u00e9sormais officiellement la premi\u00e8re femme \u00e0 diriger l&rsquo;entreprise.<\/p>\n","protected":false},"author":5,"featured_media":132463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1783],"topic":[609],"region":[524],"class_list":["post-132462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-easytoys","topic-changement-de-direction","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La soci\u00e9t\u00e9 m\u00e8re d&#039;EasyToys, EQOM Group, accueille sa premi\u00e8re PDG femme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"EQOM Group, la holding chapeautant EasyToys, nomme Anneke Kamphuis au poste de Chief Executive Officer (CEO). 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