{"id":132510,"date":"2025-10-23T14:26:42","date_gmt":"2025-10-23T12:26:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132510"},"modified":"2025-10-23T14:26:42","modified_gmt":"2025-10-23T12:26:42","slug":"lechec-est-le-prix-du-progres-declare-alain-hellebaut-conferencier-lors-de-la-retaildetail-night","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lechec-est-le-prix-du-progres-declare-alain-hellebaut-conferencier-lors-de-la-retaildetail-night\/","title":{"rendered":"\u00ab L’\u00e9chec est le prix du progr\u00e8s \u00bb, d\u00e9clare Alain Hellebaut, conf\u00e9rencier lors de la RetailDetail Night"},"content":{"rendered":"\n

\u00ab La seule v\u00e9ritable erreur est de ne rien entreprendre ou essayer par peur d’\u00e9chouer \u00bb, d\u00e9clare Alain Hellebaut, qui, fort de sa riche exp\u00e9rience en tant que directeur, notamment avec le red\u00e9marrage r\u00e9ussi de Maxi Toys<\/strong>, partagera quelques pr\u00e9cieuses le\u00e7ons apprises pendant la crise lors de la RetailDetail Night.<\/p>\n\n\n\n

\u00ab Ne n\u00e9gligez pas les petits signaux \u00bb<\/h2>\n\n\n\n

Toute entreprise traverse t\u00f4t ou tard une p\u00e9riode difficile. C’est particuli\u00e8rement vrai dans le secteur du commerce de d\u00e9tail, o\u00f9 les marges sont parfois faibles, les consommateurs capricieux et la concurrence disruptive et impitoyable. \u00ab D’apr\u00e8s mon exp\u00e9rience, ce sont rarement les grandes temp\u00eates qui font vaciller une entreprise. Ce sont les petites fissures qui sont ignor\u00e9es trop longtemps : une l\u00e9g\u00e8re baisse du trafic, une \u00e9volution des attentes des clients, un niveau de stock trop optimiste, une marque qui perd peu \u00e0 peu de sa pertinence… Cela commence subtilement, mais le sch\u00e9ma est souvent clair si vous voulez bien le voir \u00bb, explique Alain Hellebaut, qui travaille depuis trente ans dans le secteur de la vente au d\u00e9tail, notamment chez Fun, Maxi Toys et Oh’Green.<\/p>\n\n\n\n

Il faut alors intervenir rapidement et de mani\u00e8re transparente. \u00ab Les crises sont in\u00e9vitables, mais le chaos est un choix \u00bb, dit-il. \u00ab Je crois que le leadership en temps de crise n’est pas tant une question de connaissances ou de strat\u00e9gie, mais surtout d’attitude. Il s’agit de la mani\u00e8re dont vous vous pr\u00e9sentez, dont vous communiquez, dont vous prenez des d\u00e9cisions sous pression. \u00bb Et toutes les crises ne se terminent pas n\u00e9cessairement comme dans certains exemples r\u00e9cents : pour la cha\u00eene de magasins de jouets Maxi Toys (qui comptait 225 magasins \u00e0 l’international et 1 250 employ\u00e9s), Hellebaut a r\u00e9ussi \u00e0 relancer 75 % des magasins et \u00e0 sauver les emplois des employ\u00e9s, sous l’\u00e9gide du groupe fran\u00e7ais King Jouet, qui fait lui-m\u00eame partie du groupe italien Prenatal Retail Group.<\/p>\n\n\n\n

Une histoire positive<\/h2>\n\n\n\n

Alain Hellebaut a prouv\u00e9 qu’il est possible de relancer une entreprise \u00e0 partir d’une situation extr\u00eamement difficile. Il souhaite donc apporter une note positive en ces temps difficiles : \u00ab L’\u00e9chec est le prix du progr\u00e8s. La seule v\u00e9ritable erreur est de ne rien tenter par peur d’\u00e9chouer. \u00bb<\/p>\n\n\n\n

Lors de la RetailDetail Night, qui se tiendra le 20 novembre \u00e0 Anvers, Alain Hellebaut partagera les le\u00e7ons qu’il a tir\u00e9es dans le programme pr\u00e9liminaire \u00ab Failing Forward \u00bb, o\u00f9 des d\u00e9taillants t\u00e9moignent de leurs \u00ab \u00e9checs inspirants \u00bb. Les participants s’entretiendront ouvertement avec le mod\u00e9rateur Stefan Van Rompaey, leurs coll\u00e8gues et vous, le public. \u00c9galement sur sc\u00e8ne : Pascale Switten parlera du red\u00e9marrage et de la fin du magasin d’usine Cameleon<\/strong>, Mark MJ Vandevelde \u00e9voquera le parcours de la marque de sneakers durables Komrads<\/strong>, et Stijn Martens pr\u00e9sentera l’histoire du premier supermarch\u00e9 en ligne flamand, Hopr<\/strong>.<\/p>\n\n\n\n

Cliquez sur le bouton ci-dessous pour consulter le programme complet de la RetailDetail Night et r\u00e9server votre billet.<\/p>\n\n\n\n

\n
J’assisterai \u00e0 la RetailDetail Night<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab La seule v\u00e9ritable erreur est de ne rien entreprendre ou essayer par peur d’\u00e9chouer \u00bb, d\u00e9clare Alain Hellebaut, qui, fort de sa riche exp\u00e9rience en tant que directeur, notamment avec le red\u00e9marrage r\u00e9ussi de Maxi Toys, partagera quelques pr\u00e9cieuses le\u00e7ons apprises pendant la crise lors de la RetailDetail Night. 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