{"id":132609,"date":"2025-10-24T12:40:27","date_gmt":"2025-10-24T10:40:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132609"},"modified":"2025-10-24T12:40:29","modified_gmt":"2025-10-24T10:40:29","slug":"trakks-reprend-son-expansion-avec-un-nouveau-magasin-a-waterloo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/trakks-reprend-son-expansion-avec-un-nouveau-magasin-a-waterloo\/","title":{"rendered":"Trakks reprend son expansion avec un nouveau magasin \u00e0 Waterloo"},"content":{"rendered":"\n<p>La cha\u00eene wallonne de magasins de course \u00e0 pied <strong>Trakks<\/strong> poursuit sa croissance avec l&rsquo;ouverture d&rsquo;un sixi\u00e8me magasin \u00e0 Waterloo en f\u00e9vrier. La formule a connu des difficult\u00e9s dans le sillage de la crise du Covid, mais la course continue d\u00e9sormais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Piste d&rsquo;essai de 25 m\u00e8tres<\/h2>\n\n\n\n<p>Trakks recherchait un emplacement dans le Brabant wallon et a trouv\u00e9 une belle opportunit\u00e9 \u00e0 Waterloo, o\u00f9 la cha\u00eene aura acc\u00e8s \u00e0 un public \u00e0 fort pouvoir d&rsquo;achat, explique Christophe Thomas, propri\u00e9taire et coureur d&rsquo;ultra-trail, \u00e0 L&rsquo;Echo. Le nouveau magasin aura une superficie de 400 m\u00e8tres carr\u00e9s et comprendra notamment une piste d&rsquo;essai de 25 m\u00e8tres de long sur laquelle les clients pourront analyser leur style de course. <\/p>\n\n\n\n<p>L&rsquo;investissement s&rsquo;\u00e9l\u00e8ve \u00e0 500 000 euros, dont la moiti\u00e9 est financ\u00e9e par des fonds propres et l&rsquo;autre moiti\u00e9 par un pr\u00eat bancaire. L&rsquo;ouverture cr\u00e9e quatre emplois \u00e0 temps plein et porte l&rsquo;effectif total \u00e0 trente personnes. Trakks poss\u00e8de d\u00e9j\u00e0 des magasins \u00e0 Uccle, Etterbeek, Gosselies, Rocourt et Jambes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 chacun son c\u00f4t\u00e9 du pays<\/h2>\n\n\n\n<p>En Flandre, Trakks n&rsquo;a pas (encore) d&rsquo;ambitions : la cha\u00eene consid\u00e8re <strong>Runners&rsquo; Lab<\/strong> comme son homologue flamand. \u00ab Nous entretenons <a href=\"https:\/\/www.lecho.be\/entreprises\/sport\/la-chaine-de-magasins-de-running-trakks-reprend-son-expansion\/10632617.html\">d&rsquo;excellentes relations avec eux<\/a>. Pour les marques, il est pratique d&rsquo;avoir un seul grand acteur dans chaque partie du pays \u00bb, explique Thomas. En ce qui concerne la poursuite de l&rsquo;expansion en Belgique francophone, l&rsquo;entrepreneur fait \u00e9galement preuve de prudence.<\/p>\n\n\n\n<p>Trakks avait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/trakks-le-specialiste-du-running-setend-en-wallonie\/\">d\u00e9j\u00e0 un magasin \u00e0 Gand<\/a>, mais a d\u00fb le fermer. L&rsquo;entreprise a \u00e9galement d\u00fb se recapitaliser en 2022, lorsque la cha\u00eene a subi une perte de 452 000 euros. Au cours des trois derni\u00e8res ann\u00e9es, le chiffre d&rsquo;affaires a toutefois doubl\u00e9. La formule a cl\u00f4tur\u00e9 l&rsquo;ann\u00e9e 2024 avec une augmentation de 37 % du chiffre d&rsquo;affaires et un b\u00e9n\u00e9fice de 520 000 euros. En 2025, la croissance \u00e9tait d\u00e9j\u00e0 de 23 % et le chiffre d&rsquo;affaires d\u00e9passera la barre des sept millions d&rsquo;euros, selon Thomas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene wallonne de magasins de course \u00e0 pied Trakks poursuit sa croissance avec l&rsquo;ouverture d&rsquo;un sixi\u00e8me magasin \u00e0 Waterloo en f\u00e9vrier. La formule a connu des difficult\u00e9s dans le sillage de la crise du coronavirus, mais la course reprend d\u00e9sormais.<\/p>\n","protected":false},"author":5,"featured_media":132610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[1854],"topic":[276,310],"region":[226],"class_list":["post-132609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-trakks","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trakks reprend son expansion avec un nouveau magasin \u00e0 Waterloo - RetailDetail 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