{"id":132655,"date":"2025-10-24T16:26:57","date_gmt":"2025-10-24T14:26:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132655"},"modified":"2025-10-24T16:26:58","modified_gmt":"2025-10-24T14:26:58","slug":"en-images-gentle-monster-ouvre-sa-premiere-boutique-spectaculaire-en-europe-a-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/en-images-gentle-monster-ouvre-sa-premiere-boutique-spectaculaire-en-europe-a-paris\/","title":{"rendered":"[En images] Gentle Monster ouvre sa premi\u00e8re boutique europ\u00e9enne \u00e0 Paris"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 681)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132639\" data-id=\"132639\" data-aspect-ratio=\"1024 \/ 681\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-1024x681.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-1024x681.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-768x511.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-1536x1022.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris1.png 1581w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132641\" data-id=\"132641\" data-aspect-ratio=\"1024 \/ 690\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2-1024x690.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2-1024x690.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2-300x202.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2-768x518.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2-1536x1036.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris2.png 1593w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132643\" data-id=\"132643\" data-aspect-ratio=\"1024 \/ 689\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1024x689.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1024x689.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-300x202.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-768x517.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3-1536x1034.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris3.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132645\" data-id=\"132645\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1024x683.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1024x683.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-1536x1025.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris4.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132647\" data-id=\"132647\" data-aspect-ratio=\"1024 \/ 691\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5-1024x691.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5-1024x691.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5-768x519.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5-1536x1037.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris5.png 1589w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-132649\" data-id=\"132649\" data-aspect-ratio=\"1024 \/ 692\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1024x692.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1024x692.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-768x519.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6-1536x1038.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Gentle_Monster_Paris6.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>S&rsquo;agit-il d&rsquo;un magasin ou d&rsquo;une installation artistique ? Le fabricant de lunettes cor\u00e9en <strong>Gentle Monster<\/strong> a ouvert son premier magasin phare europ\u00e9en \u00e0 Paris. O\u00f9 d&rsquo;autre que dans le quartier artistique et branch\u00e9 du Marais&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des t\u00eates g\u00e9antes<\/h2>\n\n\n\n<p>Gentle Monster d\u00e9barque d\u00e9sormais en Europe : le 24 octobre, le premier magasin phare de la marque de lunettes avant-gardiste a ouvert ses portes dans le quartier touristique du Marais. La marque cor\u00e9enne est connue pour ses magasins qui ressemblent davantage \u00e0 des installations artistiques qu&rsquo;\u00e0 des boutiques classiques, et cette fois-ci, ce n&rsquo;est pas diff\u00e9rent.<\/p>\n\n\n\n<p>Le magasin est domin\u00e9 par le \u00ab Giant Head Kinetic Object \u00bb, une sculpture compos\u00e9e de trois visages qui bougent s\u00e9par\u00e9ment. L&rsquo;\u0153uvre a \u00e9t\u00e9 con\u00e7ue par le laboratoire de robotique de Gentle Monster et refl\u00e8te, selon l&rsquo;entreprise, la philosophie unique de la marque et sa fascination pour \u00ab les m\u00e9canismes internes de l&rsquo;esprit humain \u00bb. <\/p>\n\n\n\n<p>\u00ab Avec ses paupi\u00e8res qui clignent doucement et ses pupilles qui bougent subtilement, l&rsquo;\u0153uvre capture la complexit\u00e9 de la cognition, des \u00e9motions et des relations humaines \u00bb, indique le communiqu\u00e9 de presse. \u00c0 l&rsquo;\u00e9tage sup\u00e9rieur se trouve encore \u00ab<strong> <\/strong>Star <strong>\u00bb<\/strong>, un objet qui joue avec la lumi\u00e8re naturelle et \u00ab projette une lueur qui rappelle le soleil du matin \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google comme partenaire strat\u00e9gique<\/h2>\n\n\n\n<p>Chaque magasin de la marque se distingue par une sc\u00e9nographie unique, caract\u00e9ris\u00e9e par des sculptures g\u00e9antes, des robots et des objets en mouvement. Gentle Monster a \u00e9t\u00e9 fond\u00e9e \u00e0 S\u00e9oul en 2011 avec pour principe que les lunettes ne doivent pas \u00eatre un produit, mais une exp\u00e9rience. \u00ab Notre objectif n&rsquo;a jamais \u00e9t\u00e9 de fabriquer de \u00ab bonnes lunettes \u00bb, mais de red\u00e9finir le contexte qui les entoure \u00bb, a d\u00e9clar\u00e9 le fondateur.<\/p>\n\n\n\n<p>L&rsquo;ouverture \u00e0 Paris intervient quelques mois apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/schoonheid-verzorging\/google-investeert-in-gentle-monster-voor-modieuze-wearables\/\">l&rsquo;entr\u00e9e de Google dans le capital de Gentle Monster<\/a>. En juin, le g\u00e9ant technologique a acquis 4 % des actions, soit un investissement d&rsquo;environ 107,3 millions d&rsquo;euros, afin de d\u00e9velopper conjointement des lunettes intelligentes dot\u00e9es d&rsquo;une intelligence artificielle, alors que Meta, la soci\u00e9t\u00e9 m\u00e8re d&rsquo;Instagram, et Ray-Ban misent fortement sur cette technologie. LVMH est \u00e9galement d\u00e9j\u00e0 actionnaire de la marque de lunettes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&rsquo;agit-il d&rsquo;un magasin ou d&rsquo;une installation artistique ? Le fabricant de lunettes cor\u00e9en Gentle Monster a ouvert son premier magasin phare europ\u00e9en \u00e0 Paris. O\u00f9 d&rsquo;autre que dans le quartier artistique et branch\u00e9 du Marais&#8230;<\/p>\n","protected":false},"author":5,"featured_media":132656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,14],"tags":[839],"people":[],"extra":[43],"company":[1855],"topic":[340,1262,310],"region":[342],"class_list":["post-132655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-mode","tag-brillen","extra-plus","company-gentle-monster","topic-concept-de-magasin","topic-en-images","topic-ouverture-de-magasin","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Gentle Monster ouvre sa premi\u00e8re boutique europ\u00e9enne \u00e0 Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant de lunettes cor\u00e9en Gentle Monster a ouvert son premier magasin phare europ\u00e9en \u00e0 Paris. 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