{"id":132664,"date":"2025-10-24T16:37:13","date_gmt":"2025-10-24T14:37:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132664"},"modified":"2025-10-24T16:53:29","modified_gmt":"2025-10-24T14:53:29","slug":"filet-pur-ceux-qui-sement-le-vent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-ceux-qui-sement-le-vent\/","title":{"rendered":"[Filet Pur] Ceux qui s\u00e8ment le vent"},"content":{"rendered":"\n<p>Semer le vent et r\u00e9colter la temp\u00eate, c\u2019est exactement ce qu\u2019ils font \u00e0 Veghel. \u00c0 Halle, ils s\u00e8ment surtout la confusion, \u00e0 Massy, c\u2019est la liquidation. Et \u00e0 Neckarsulm&nbsp;? L\u00e0, les calculatrices font des heures suppl\u00e9mentaires. Ce Filet Pur n\u2019a quant \u00e0 lui pas \u00e9t\u00e9 emport\u00e9 par le vent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temp\u00eate de prix<\/h2>\n\n\n\n<p>Si <strong>Jumbo<\/strong> ne parvient pas \u00e0 s\u2019imposer dans le domaine des supermarch\u00e9s, il devrait se lancer dans des services de pr\u00e9visions m\u00e9t\u00e9orologiques. Cette semaine, ils ont tap\u00e9 dans le mille. Simultan\u00e9ment \u00e0 cette temp\u00eate Benjamin, le P\u00e9ril Jaune a publi\u00e9 son nouveau folder, et que disait-il sur la premi\u00e8re page&nbsp;?&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-scherpt-voordelig-imago-aan-met-prijzenstorm\/\">Qu\u2019une temp\u00eate \u00e9tait imminente&nbsp;<\/a>! Quand on sait combien de temps \u00e0 l\u2019avance une telle brochure est planifi\u00e9e et imprim\u00e9e, c\u2019est assez impressionnant.<\/p>\n\n\n\n<p>Autre \u00e9l\u00e9ment impressionnant&nbsp;: cette \u00ab&nbsp;temp\u00eate de prix&nbsp;\u00bb promet des avantages sur plus d\u2019un millier de produits. Heureusement que la couleur jaune attire l\u2019\u0153il, sinon on pourrait presque croire que l\u2019on tient une brochure <strong>Albert Heijn<\/strong>, avec toutes ces promo 1+1 et 2+3. La r\u00e9cr\u00e9ation est termin\u00e9e, semble-t-il&nbsp;: ces derni\u00e8res ann\u00e9es, le num\u00e9ro deux s\u2019est tellement concentr\u00e9 sur ses probl\u00e8mes internes que le positionnement des prix a \u00e9t\u00e9 rel\u00e9gu\u00e9 au second plan, pour le plus grand bonheur du leader du march\u00e9 n\u00e9erlandais, qui a pu optimiser ses marges \u00e0 sa guise. Jackpot&nbsp;! Mais tout \u00e7a c\u2019est termin\u00e9&nbsp;: avant m\u00eame que le nouveau directeur g\u00e9n\u00e9ral n\u2019entame officiellement sa lourde t\u00e2che, un vent nouveau et puissant souffle d\u00e9j\u00e0 sur Veghel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discussion anim\u00e9e<\/h2>\n\n\n\n<p>Pour l\u2019instant, nos supermarch\u00e9s belges sont&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-albert-heijn-est-il-20-moins-cher-en-belgique-quaux-pays-bas\/\">toujours plus de 10&nbsp;% moins chers que leurs voisins du nord<\/a>&nbsp;\u2013 m\u00eame si ces derniers continuent \u00e0 le nier cat\u00e9goriquement \u2013 mais il est possible que les choses changent. Du moins, si Jumbo tient sa promesse et n\u2019augmente pas en cachette le prix de milliers de produits, bien entendu. Nous connaissons les ficelles du m\u00e9tier. Les personnes souhaitant conna\u00eetre l\u2019\u00e9volution du paysage concurrentiel aux Pays-Bas peuvent encore s\u2019inscrire au&nbsp;<a href=\"https:\/\/www.retaildetailhunts.be\/thebuzz\/\">dernier RetailDetail Supermarket Retail Tour de l\u2019ann\u00e9e<\/a>, qui aura lieu le 18&nbsp;novembre prochain. C\u2019est l\u2019occasion de d\u00e9couvrir en exclusivit\u00e9 les coulisses de nombreux foodretailers n\u00e9erlandais&nbsp;: profitez-en&nbsp;!<\/p>\n\n\n\n<p>La preuve que les baisses de prix peuvent effectivement conduire \u00e0 une augmentation du chiffre a \u00e9t\u00e9 une fois de plus apport\u00e9e par&nbsp;<strong>Carrefour&nbsp;<\/strong>Belgique, qui s\u2019est fi\u00e8rement vant\u00e9 d\u2019une&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-groei-vertraagt-maar-ambities-blijven-overeind\/\">croissance de son chiffre d\u2019affaires de 2,1&nbsp;%<\/a>&nbsp;au cours du troisi\u00e8me trimestre. Et le Croc\u2019Prix n\u2019avait pas encore frapp\u00e9&nbsp;! \u00c7a promet. Une chance que les performances soient meilleures que celles de la branche roumaine,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-bereidt-verkoop-roemeense-tak-voor\/\">qui serait aujourd\u2019hui \u00e9galement \u00e0 vendre<\/a>. La Belgique restera-t-elle \u00e0 l\u2019abri du vent&nbsp;? Si vous en doutez, vous pourrez poser la question \u00e0 Geoffroy Gersdorff le 20&nbsp;novembre, lorsque le CEO participera \u00e0 une table ronde anim\u00e9e dans le cadre de la RetailDetail Night. L\u2019ancien CEO de&nbsp;<strong>Ahold Delhaize<\/strong>, Wouter Kolk, esp\u00e8re \u00e9galement que vous lui poserez des questions pleines d\u2019esprit \u00e0 cette occasion.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-night-2025\/\">Pour les billets, c\u2019est par ici<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une bo\u00eete en carton<\/h2>\n\n\n\n<p>Gagner de l\u2019argent&nbsp;: c\u2019est encore possible sur le march\u00e9 difficile des produits de grande consommation. Chez&nbsp;<strong>Coca-Cola<\/strong>, ils y parviennent, surtout&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/coca-cola-groeit-dankzij-prijsverhogingen\/\">gr\u00e2ce \u00e0 des augmentations de prix<\/a>&nbsp;et \u00e0 des astuces telles que des packs plus petits \u00e0 un prix au litre plus \u00e9lev\u00e9. Chez&nbsp;<strong>Unilever<\/strong>, ils y parviennent,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-doet-beter-dan-verwacht-in-aanloop-naar-uitgestelde-magnum-beursgang\/?tglyr_source=cm8d90ukz001u3b7j07nshcgi&#038;tglyr_algorithm=item_sim&#038;tglyr_collection=67c82ebf0933b300124277c3&#038;tglyr_rank=1\">gr\u00e2ce \u00e0 l\u2019accent mis sur les \u00ab&nbsp;power brands&nbsp;\u00bb<\/a>&nbsp;et la division beaut\u00e9, et ce malgr\u00e9 le retard de l\u2019introduction en bourse des cr\u00e8mes glac\u00e9es et les j\u00e9r\u00e9miades incessantes de cet irritant Ben Cohen et de ses amis.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/medeoprichter-ben-jerrys-verhoogt-de-druk-op-unilever-met-briefschrijfactie\/\">Mais il n\u2019est pas parti pour arr\u00eater de r\u00e2ler<\/a>. Chez <strong>Heineken<\/strong>, ils n\u2019y parviennent presque plus, ce qui fait que Dolf van den Brink essuie des critiques et se voit contraint de&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-concentreert-zich-op-vijf-merken-en-bespaart-miljarden\/\">se concentrer d\u00e9sormais sur cinq marques de bi\u00e8re<\/a> et de r\u00e9aliser quelques milliards d\u2019\u00e9conomies.<\/p>\n\n\n\n<p>\u00c0 peine cinq marques \u00e0 g\u00e9rer&nbsp;: quelle perspective merveilleusement apaisante que celle-l\u00e0. Je me pose la question apr\u00e8s avoir re\u00e7u un communiqu\u00e9 de presse de notre cher leader du march\u00e9. Combien de marques ont-ils d\u00e9j\u00e0 rassembl\u00e9es \u00e0 Halle&nbsp;?&nbsp;<a href=\"https:\/\/www.colruytgroup.com\/fr\/nos-marques\">Plus de 40<\/a>, disent-ils fi\u00e8rement, en en oubliant quelques-uns. Et cette semaine, une petite nouvelle a d\u00e9barqu\u00e9&nbsp;: Foodprepper,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/smartmat-lanceert-foodprepper-het-snelle-zusje-van-foodbag\/\">une box repas pour les personnes qui n\u2019ont pas le temps de cuisiner<\/a>. Vraiment, une box repas&nbsp;? Il s\u2019agit en fait de plats pr\u00e9par\u00e9s qu\u2019il suffit de r\u00e9chauffer. Mais ils sont livr\u00e9s dans une bo\u00eete en carton, alors oui&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7a vaut le coup<\/h2>\n\n\n\n<p>Cela signifie que <strong>Colruyt<\/strong> <strong>Group<\/strong> dispose d\u00e9sormais de trois marques de box repas. Je me souviens qu\u2019\u00e0 une \u00e9poque, le slogan <em>\u00ab&nbsp;simplicity in retail&nbsp;\u00bb<\/em> figurait en bonne place sur ce site web d\u2019entreprise. J\u2019ai cherch\u00e9, mais je ne l\u2019ai pas retrouv\u00e9.&nbsp;<em>Tiens donc.<\/em>&nbsp;C\u2019est moi ou le vent a tourn\u00e9&nbsp;?<\/p>\n\n\n\n<p>Pourtant, ils l\u2019ont compris depuis longtemps \u00e0 Neckarsulm, o\u00f9 soufflent des vents contraires, que la simplicit\u00e9 fonctionne, qu\u2019elle peut \u00eatre utilis\u00e9e pour conqu\u00e9rir le monde et rapporter plusieurs milliards d\u2019euros de b\u00e9n\u00e9fices. La direction n\u2019a pas grand-chose \u00e0 faire, si ce n\u2019est compter l\u2019argent \u00e0 longueur de journ\u00e9e. Ben oui, il faut bien que quelqu\u2019un s\u2019y colle.&nbsp;<strong>Lidl<\/strong> a d\u2019ores et d\u00e9j\u00e0 enregistr\u00e9 des <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-boekt-miljardenwinst-met-internationale-tak\/\">b\u00e9n\u00e9fices records fabuleux<\/a>&nbsp;au cours du dernier exercice gr\u00e2ce \u00e0 ses activit\u00e9s internationales. Et ce, malgr\u00e9 le gouffre financier belge et les co\u00fbts de d\u00e9marrage \u00e9lev\u00e9s sur un certain nombre de nouveaux march\u00e9s, y compris les \u00c9tats-Unis. Mais avec une seule marque, dans un format identique partout dans le monde. Eh oui,&nbsp;<em>Lidl lohnt sich<\/em>. \u00c7a vaut le coup. \u00c0 la semaine prochaine&nbsp;!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Semer le vent et r\u00e9colter la temp\u00eate, c\u2019est exactement ce qu\u2019ils font \u00e0 Veghel. \u00c0 Halle, ils s\u00e8ment surtout la confusion, \u00e0 Massy, c\u2019est la liquidation. Et \u00e0 Neckarsulm\u00a0? L\u00e0, les calculatrices font des heures suppl\u00e9mentaires. Ce Filet Pur n\u2019a quant \u00e0 lui pas \u00e9t\u00e9 emport\u00e9 par le vent.<\/p>\n","protected":false},"author":3,"featured_media":132613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[124,123,87,222,141,130,217,204,260],"topic":[205,386],"region":[],"class_list":["post-132664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ahold-delhaize","company-albert-heijn","company-carrefour","company-coca-cola","company-colruyt-group","company-heineken","company-jumbo","company-lidl","company-unilever","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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