{"id":132684,"date":"2025-10-24T17:13:37","date_gmt":"2025-10-24T15:13:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132684"},"modified":"2025-10-24T17:13:39","modified_gmt":"2025-10-24T15:13:39","slug":"jd-com-lance-joybuy-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-joybuy-en-france\/","title":{"rendered":"JD.com lance sa place de march\u00e9 Joybuy en France"},"content":{"rendered":"\n<p><strong>JD.com<\/strong> \u00e9tend sa pr\u00e9sence en Europe : sous le nom de <strong>Joybuy<\/strong>, le g\u00e9ant chinois a lanc\u00e9 une boutique en ligne fran\u00e7aise, quelques mois apr\u00e8s son introduction au Royaume-Uni. La place de march\u00e9 souhaite concurrencer <strong> Temu <\/strong>et <strong>AliExpress<\/strong>, mais vise surtout <strong>Amazon<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle tentative<\/h2>\n\n\n\n<p>JD.com semble avoir officiellement abandonn\u00e9 son pr\u00e9c\u00e9dent projet europ\u00e9en <strong>Ochama<\/strong> au profit d&rsquo;une nouvelle offensive : apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/jd-com-brengt-europese-expansie-op-gang-met-rebranding-ochama\/\">son lancement au Benelux et au Royaume-Uni<\/a> l&rsquo;\u00e9t\u00e9 dernier, Joybuy fait d\u00e9sormais son entr\u00e9e en France, bien qu&rsquo;il s&rsquo;agisse encore d&rsquo;une version b\u00eata.<\/p>\n\n\n\n<p>Le groupe positionne la plateforme comme une <a href=\"https:\/\/www.lsa-conso.fr\/exclusif-pour-concurrencer-amazon-le-chinois-jd-com-lance-son-site-e-commerce-en-france,462921\">alternative de meilleure qualit\u00e9 aux places de march\u00e9 chinoises tr\u00e8s ax\u00e9es sur les prix<\/a>, telles que Temu et AliExpress, rapporte le magazine LSA, mais se place ainsi principalement dans le sillage d&rsquo;Amazon. L&rsquo;assortiment de la boutique en ligne est particuli\u00e8rement large, allant des nouilles instantan\u00e9es aux jouets pour chiens en passant par les r\u00e9frig\u00e9rateurs am\u00e9ricains.<\/p>\n\n\n\n<p>Joybuy promet une livraison rapide : le jour m\u00eame pour les clients autour de Paris, et sous un \u00e0 deux jours ailleurs en France. Sa filiale JD Logistics dispose d\u00e9sormais de sept entrep\u00f4ts en Europe, dont un en \u00cele-de-France. Les produits plus co\u00fbteux, tels que les appareils \u00e9lectroniques grand public et les appareils m\u00e9nagers, proviennent directement de fournisseurs agr\u00e9\u00e9s. Le service client\u00e8le promet \u00e9galement d&rsquo;\u00eatre disponible 24 heures sur 24.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sur plusieurs fronts<\/h2>\n\n\n\n<p>Ochama, lanc\u00e9 en 2021 comme un m\u00e9lange entre supermarch\u00e9 et plateforme non alimentaire, n&rsquo;a jamais r\u00e9ussi \u00e0 toucher un large public. Selon JD.com, Joybuy propose d\u00e9sormais un assortiment plus large, une exp\u00e9rience d&rsquo;achat am\u00e9lior\u00e9e et une assistance en plusieurs langues. LSA souligne \u00e9galement la strat\u00e9gie de valeur ajout\u00e9e : les marques asiatiques haut de gamme sont propos\u00e9es \u00e0 des prix comparables \u00e0 ceux du segment d&rsquo;entr\u00e9e de gamme des concurrents europ\u00e9ens.<\/p>\n\n\n\n<p>Les ambitions europ\u00e9ennes de JD.com vont bien au-del\u00e0 du simple commerce \u00e9lectronique. Le groupe chinois va bient\u00f4t racheter <strong>Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de <strong>MediaMarkt<\/strong> et <strong>Saturn<\/strong>. Cette op\u00e9ration permettrait non seulement \u00e0 JD.com de disposer d&rsquo;un r\u00e9seau de magasins physiques, mais aussi de b\u00e9n\u00e9ficier d&rsquo;une entr\u00e9e strat\u00e9gique pour int\u00e9grer Joybuy dans un mod\u00e8le omnicanal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com \u00e9tend sa pr\u00e9sence en Europe : sous le nom Joybuy, le g\u00e9ant chinois du commerce \u00e9lectronique a lanc\u00e9 une boutique en ligne fran\u00e7aise, quelques mois apr\u00e8s son introduction au Royaume-Uni. La place de march\u00e9 souhaite concurrencer  Temu et AliExpress, mais surtout Amazon.<\/p>\n","protected":false},"author":5,"featured_media":132685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[454],"topic":[198,276],"region":[342],"class_list":["post-132684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-jd-com","topic-e-commerce","topic-expansion","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com lance sa place de march\u00e9 Joybuy en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JD.com \u00e9tend 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