{"id":13274,"date":"2016-05-10T08:31:01","date_gmt":"2016-05-10T08:31:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-retailers-voient-des-possibilites-dans-la-realite-virtuelle-2\/"},"modified":"2016-05-10T08:31:01","modified_gmt":"2016-05-10T08:31:01","slug":"les-retailers-voient-des-possibilites-dans-la-realite-virtuelle-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-retailers-voient-des-possibilites-dans-la-realite-virtuelle-2\/","title":{"rendered":"Les retailers voient des possibilit\u00e9s dans la r\u00e9alit\u00e9 virtuelle"},"content":{"rendered":"

D\u2019ici peu diff\u00e9rents casques de r\u00e9alit\u00e9 virtuelle seront lanc\u00e9s sur le march\u00e9. Une bonne nouvelle non seulement pour les fans de jeux vid\u00e9o, mais \u00e9galement pour les commer\u00e7ants qui voient des possibilit\u00e9s pour ce type de dispositifs dans le retail.<\/p>\n

<\/p>\n

Investissement<\/h2>\n

Selon Greenhouse Group, sp\u00e9cialiste n\u00e9erlandais du marketing digital, la r\u00e9alit\u00e9 virtuelle entra\u00eenera des changements radicaux. Le groupe estime que la r\u00e9alit\u00e9 virtuelle rec\u00e8le un important potentiel tant pour les magasins physiques que pour les webshops.<\/p>\n

\nLes magasins physiques par exemple pourront pr\u00e9senter l\u2019enti\u00e8ret\u00e9 de leurs collections aux clients install\u00e9s tranquillement chez eux avec leur casque VR sur la t\u00eate. Cela leur permettra de concurrencer les grands webshops. \u00ab Vous pourrez demander \u00e0 voir des v\u00eatements en taille 42, en vert, \u00e0 un prix inf\u00e9rieur \u00e0 40 euros, sur des mannequins avec votre silhouette.\u00a0 Auparavant seuls les gens riches pouvaient se permettre cela \u00bb, explique Koen Neggers de Greenhouse Group au journal Het Financieele Dagblad.<\/p>\n

\nMais pour l\u2019instant les choses n\u2019en sont pas encore l\u00e0 : dans un premier temps la r\u00e9alit\u00e9 virtuelle sera r\u00e9serv\u00e9e essentiellement aux produits plus on\u00e9reux, car elle n\u00e9cessite d\u2019importants investissements dans le domaine de la photo, la vid\u00e9o et l\u2019audio.<\/p>\n

\nLes magasins d\u2019am\u00e9nagement int\u00e9rieur par contre pourront se servir plus facilement de la r\u00e9alit\u00e9 virtuelle. Ikea par exemple a d\u00e9j\u00e0 d\u00e9velopp\u00e9 une appli<\/a> qui permet au consommateur de d\u00e9couvrir un projet de cuisine en r\u00e9alit\u00e9 virtuelle. Les magasins allemands de Media Markt ont eux aussi recours \u00e0 la r\u00e9alit\u00e9 virtuelle.<\/p>\n

\nLe voyagiste D-rt Groep pour sa part veut utiliser la r\u00e9alit\u00e9 virtuelle pour donner un petit avant-go\u00fbt de certaines destinations \u00e0 ses clients.\u00a0 Les r\u00e9actions des clients sont d\u2019ores et d\u00e9j\u00e0 tr\u00e8s enthousiastes, bien que pour l\u2019instant le nombre de films vid\u00e9o disponibles soit encore tr\u00e8s restreint.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u2019ici peu diff\u00e9rents casques de r\u00e9alit\u00e9 virtuelle seront lanc\u00e9s sur le march\u00e9. Une bonne nouvelle non seulement pour les fans de jeux vid\u00e9o, mais \u00e9galement pour les commer\u00e7ants qui voient des possibilit\u00e9s pour ce type de dispositifs dans le retail. Investissement Selon Greenhouse Group, sp\u00e9cialiste n\u00e9erlandais du marketing digital, la r\u00e9alit\u00e9 virtuelle entra\u00eenera des changements […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes retailers voient des possibilit\u00e9s dans la r\u00e9alit\u00e9 virtuelle - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-retailers-voient-des-possibilites-dans-la-realite-virtuelle-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les retailers voient des possibilit\u00e9s dans la r\u00e9alit\u00e9 virtuelle - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u2019ici peu diff\u00e9rents casques de r\u00e9alit\u00e9 virtuelle seront lanc\u00e9s sur le march\u00e9. 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