{"id":132760,"date":"2025-10-27T15:54:03","date_gmt":"2025-10-27T14:54:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132760"},"modified":"2025-10-27T15:54:04","modified_gmt":"2025-10-27T14:54:04","slug":"le-tabac-les-boissons-et-lessence-sont-les-principaux-moteurs-du-shopping-transfrontalier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-tabac-les-boissons-et-lessence-sont-les-principaux-moteurs-du-shopping-transfrontalier\/","title":{"rendered":"Le tabac, les boissons et l’essence sont les principaux moteurs du shopping transfrontalier"},"content":{"rendered":"\n

Les N\u00e9erlandais ach\u00e8tent de plus en plus souvent \u00e0 l’\u00e9tranger, tandis que les Belges le font un peu moins. Le prix est le principal facteur d\u00e9terminant. Souvent, les acheteurs combinent leurs courses avec un plein d’essence et l’achat de tabac.<\/p>\n\n\n\n

Shopping et plein d’essence<\/h2>\n\n\n\n

Selon les derniers chiffres du cabinet d’\u00e9tudes de march\u00e9 YouGov, le shopping transfrontalier a d\u00e9pass\u00e9 son apog\u00e9e pour les familles belges, mais il est en constante augmentation pour les N\u00e9erlandais. Cela s’explique peut-\u00eatre par le fait que les supermarch\u00e9s belges sont aujourd’hui nettement moins chers que les supermarch\u00e9s n\u00e9erlandais<\/a>, en raison de la concurrence accrue sur le march\u00e9 belge.<\/p>\n\n\n\n

En effet, tant les consommateurs belges que n\u00e9erlandais citent les prix plus bas comme la principale raison de faire leurs achats de l’autre c\u00f4t\u00e9 de la fronti\u00e8re. Aux Pays-Bas, 64 % des personnes interrog\u00e9es indiquent que l’avantage prix les motive, tandis qu’en Belgique, ce pourcentage atteint m\u00eame 67 %.<\/p>\n\n\n\n

Aux Pays-Bas, il est courant de combiner shopping et plein d’essence : 49 % des acheteurs n\u00e9erlandais le font, contre seulement 9 % des consommateurs belges. Les donn\u00e9es r\u00e9gionales montrent que ce ph\u00e9nom\u00e8ne se produit logiquement surtout dans le nord, l’est et le sud des Pays-Bas, o\u00f9 le plein d’essence et l’avantage prix vont souvent de pair. Dans ces r\u00e9gions, l’achat de tabac, moins cher en Allemagne, est \u00e9galement nettement plus \u00e9lev\u00e9 que dans d’autres parties du pays.<\/p>\n\n\n\n

Marques contre marques de distributeur<\/h2>\n\n\n\n

Dans les provinces belges de Luxembourg, Namur et Li\u00e8ge, le shopping transfrontalier est plus souvent associ\u00e9 au ravitaillement en carburant que dans les autres r\u00e9gions de Belgique. La combinaison avec l’achat de tabac y est un peu moins prononc\u00e9e.<\/p>\n\n\n\n

Les Belges ach\u00e8tent principalement des boissons (alcoolis\u00e9es) \u00e0 l’\u00e9tranger, tandis que les N\u00e9erlandais ach\u00e8tent \u00e9galement des produits de soins personnels en plus des boissons. De plus, les Belges optent principalement pour des marques de premier plan lorsqu’ils font leurs achats \u00e0 l’\u00e9tranger, tandis que les N\u00e9erlandais choisissent plus souvent des produits de marque propre dans les magasins \u00e9trangers. Cela s’explique par le fait que les N\u00e9erlandais se rendent principalement dans les magasins discount allemands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les N\u00e9erlandais ach\u00e8tent de plus en plus souvent \u00e0 l’\u00e9tranger, tandis que les Belges le font un peu moins. Le prix est le principal facteur d\u00e9terminant. Souvent, les acheteurs combinent leurs courses avec un plein d’essence et l’achat de tabac. <\/p>\n","protected":false},"author":3,"featured_media":132761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[788],"people":[],"extra":[43],"company":[],"topic":[488],"region":[226,524],"class_list":{"0":"post-132760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-grensshoppen","10":"extra-plus","11":"topic-marketing","12":"region-belgique","13":"region-pays-bas"},"acf":[],"yoast_head":"\nLe tabac, les boissons et l'essence sont les principaux moteurs du shopping transfrontalier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les N\u00e9erlandais ach\u00e8tent de plus en plus souvent \u00e0 l'\u00e9tranger, tandis que les Belges le font un peu moins. 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