{"id":132784,"date":"2025-10-28T09:58:16","date_gmt":"2025-10-28T08:58:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132784"},"modified":"2025-10-28T09:58:17","modified_gmt":"2025-10-28T08:58:17","slug":"xxl-nutrition-franchit-le-cap-des-100-millions-deuros-de-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/xxl-nutrition-franchit-le-cap-des-100-millions-deuros-de-chiffre-daffaires\/","title":{"rendered":"XXL Nutrition franchit le cap des 100 millions d&rsquo;euros de chiffre d&rsquo;affaires"},"content":{"rendered":"\n<p><strong>XXL Nutrition<\/strong>, leader du march\u00e9 des compl\u00e9ments alimentaires et nutritionnels pour sportifs au Benelux, a vu son chiffre d&rsquo;affaires augmenter \u00e0 nouveau de 25 \u00e0 30 % l&rsquo;ann\u00e9e derni\u00e8re. Une part croissante de ce chiffre d&rsquo;affaires provient de partenaires commerciaux physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur l&rsquo;Allemagne<\/h2>\n\n\n\n<p>La majeure partie du chiffre d&rsquo;affaires provient toujours des Pays-Bas, o\u00f9 XXL Nutrition s&rsquo;est constitu\u00e9 une client\u00e8le fid\u00e8le gr\u00e2ce \u00e0 sa boutique en ligne, ses salles de sport et ses canaux de distribution. La Belgique repr\u00e9sente quant \u00e0 elle 15 \u00e0 20 % du chiffre d&rsquo;affaires, tandis que l&rsquo;Allemagne gagne rapidement du terrain. \u00ab Le march\u00e9 allemand est vaste, concurrentiel, mais aussi relativement inexploit\u00e9 pour nous \u00bb, explique Brent Van Hoof, directeur financier de XXL Nutrition. \u00ab C&rsquo;est l\u00e0 que se trouvent les plus grandes opportunit\u00e9s de croissance. \u00bb<\/p>\n\n\n\n<p>Bien que XXL Nutrition ait ses origines dans le commerce en ligne, l&rsquo;entreprise r\u00e9alise une part croissante de son chiffre d&rsquo;affaires gr\u00e2ce \u00e0 la vente au d\u00e9tail et \u00e0 des collaborations avec des partenaires physiques. Cette ann\u00e9e, la branche de vente au d\u00e9tail est pass\u00e9e de 10 \u00e0 15 % \u00e0 20 \u00e0 25 % du chiffre d&rsquo;affaires total. Gr\u00e2ce \u00e0 une collaboration avec Zuivelhoeve, XXL Nutrition a fait son entr\u00e9e dans les rayons des supermarch\u00e9s avec des produits laitiers riches en prot\u00e9ines. Cette ann\u00e9e, la marque a \u00e9galement fait son apparition <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-une-nouvelle-categorie-sport-et-sante\/\">dans la nouvelle cat\u00e9gorie sport et sant\u00e9<\/a> des supermarch\u00e9s <strong>Delhaize <\/strong>en Belgique. Au cours des prochaines ann\u00e9es, la priorit\u00e9 sera donn\u00e9e \u00e0 la poursuite de la croissance en Allemagne.<\/p>\n\n\n\n<p>La semaine prochaine, RetailDetail publiera une interview du fondateur et PDG Ren\u00e9 van der Zel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>XXL Nutrition, leader du march\u00e9 des compl\u00e9ments alimentaires et nutritionnels pour sportifs au Benelux, a vu son chiffre d&rsquo;affaires augmenter \u00e0 nouveau de 25 \u00e0 30 % l&rsquo;ann\u00e9e derni\u00e8re. Une part croissante de ce chiffre d&rsquo;affaires provient de partenaires commerciaux physiques. <\/p>\n","protected":false},"author":3,"featured_media":132785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1660],"topic":[266],"region":[524],"class_list":{"0":"post-132784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-xxl-nutrition","10":"topic-resultats-financiers","11":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XXL Nutrition franchit le cap des 100 millions d&#039;euros de chiffre d&#039;affaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"XXL Nutrition a vu son chiffre d&#039;affaires augmenter \u00e0 nouveau de 25 \u00e0 30 % l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/xxl-nutrition-franchit-le-cap-des-100-millions-deuros-de-chiffre-daffaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XXL Nutrition franchit le cap des 100 millions d&#039;euros de chiffre d&#039;affaires - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"XXL Nutrition a vu son chiffre d&#039;affaires augmenter \u00e0 nouveau de 25 \u00e0 30 % l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta property=\"og:url\" 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