{"id":13282,"date":"2016-05-10T19:11:14","date_gmt":"2016-05-10T19:11:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/breaking-alibaba-debarque-au-benelux\/"},"modified":"2016-05-10T19:11:14","modified_gmt":"2016-05-10T19:11:14","slug":"breaking-alibaba-debarque-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/breaking-alibaba-debarque-au-benelux\/","title":{"rendered":"BREAKING : Alibaba d\u00e9barque au Benelux"},"content":{"rendered":"<p>Le plus grand e-commer\u00e7ant au monde, <strong>Alibaba Group<\/strong>, ouvre un bureau \u00e0 Amsterdam afin de guider les entreprises du Benelux vers le march\u00e9 chinois. L\u2019ancien CEO de Blokker, Roland Palmer, a \u00e9t\u00e9 d\u00e9sign\u00e9 pour diriger Alibaba Group au Benelux.<\/p>\n<p><!--break--><\/p>\n<h2>Pleine croissance du march\u00e9 chinois de la consommation<\/h2>\n<p>Alibaba Group souhaite guider les entreprises et les autorit\u00e9s du Benelux vers le march\u00e9 chinois de la consommation en pleine croissance et tr\u00e8s demandeur de produits internationaux de haute qualit\u00e9. Le consommateur chinois est friand de produits du Benelux notamment des produits alimentaires, comme les produits laitiers, le chocolat ou encore les boissons alcoolis\u00e9es. En outre les fleurs, l\u2019\u00e9lectronique grand public, les produits m\u00e9nagers, les produits pour b\u00e9b\u00e9s et les jouets pour enfants ont \u00e9galement la cote.<\/p>\n<p>\nDepuis le nouveau bureau d\u2019Amsterdam, Alibaba Group aidera \u00e0 d\u00e9terminer quels sont les produits int\u00e9ressants pour le march\u00e9 chinois, \u00e0 proposer ces produits sur les sites marchands d\u2019Alibaba, \u00e0 organiser le processus logistique et \u00e0 faciliter les transactions en ligne pour le march\u00e9 chinois et les touristes chinois.<\/p>\n<p>\nAvec l\u2019ouverture d\u2019un bureau pour le Benelux Alibaba Group parach\u00e8ve son expansion en Europe. Auparavant l\u2019e-commer\u00e7ant avait d\u00e9j\u00e0 ouvert des bureaux en Italie, en Allemagne, en France et au Royaume-Uni.<\/p>\n<h2>\nUne porte vers la Chine<\/h2>\n<p>Roland Palmer sera le directeur d\u2019Alibaba Group au Benelux et membre de l\u2019\u00e9quipe de direction europ\u00e9enne. Auparavant Palmer a \u00e9t\u00e9 notamment CEO de Blokker Holding, consultant en strat\u00e9gie pour le cabinet de conseil en management Bain &amp; Company et senior manager au sein d\u2019entreprises comme Coca Cola Pays-Bas et Unilever Foods UK.<\/p>\n<p>\n\u00ab C\u2019est passionnant de pouvoir rejoindre Alibaba Group, vu sa croissance actuelle et ses projets d\u2019internationalisation \u00bb, explique-t-il. \u00ab Depuis des ann\u00e9es nous avons la possibilit\u00e9 d\u2019importer des produits de Chine vers les Pays-Bas, mais le monde est en pleine mutation et avec Alibaba Group comme \u2018porte vers la Chine\u2019 nous aurons l\u2019opportunit\u00e9 d\u2019exporter nos produits vers la Chine. La classe moyenne chinoise compte 400 millions de consommateurs qui ach\u00e8tent des produits internationaux. On estime que dans un avenir proche ce nombre pourrait atteindre les 500 millions. C\u2019est une bonne nouvelle pour les entreprises n\u00e9erlandaises et belges. Je me r\u00e9jouis de pouvoir introduire des marques et des retailers du Benelux aupr\u00e8s des consommateurs chinois, qui sont impatients de d\u00e9couvrir la qualit\u00e9 des produits internationaux. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Jorg Snoeck, fondateur de RetailDetail estime que la nomination de Palmer est un choix judicieux : \u00ab Roland Palmer, en tant que dernier membre actif de la famille Blokker, travaillait au sein de Blokker Holding depuis 2009 et \u00e9tait membre du conseil d\u2019administration depuis octobre 2010. Apr\u00e8s le d\u00e9c\u00e8s de son oncle Jaap Blokker en juillet 2011 il a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident du conseil d\u2019administration. Il\u00a0est \u00e0 l&rsquo;origine de la\u00a0cr\u00e9ation\u00a0de Nextail, l\u2019une des seules id\u00e9es innovantes chez Blokker depuis des ann\u00e9es. Toutefois pour des raisons inexpliqu\u00e9es il a quitt\u00e9 la cha\u00eene familiale. A pr\u00e9sent Roland Palmer revient dans l\u2019univers du retail par la grande porte ! \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le plus grand e-commer\u00e7ant au monde, Alibaba Group, ouvre un bureau \u00e0 Amsterdam afin de guider les entreprises du Benelux vers le march\u00e9 chinois. L\u2019ancien CEO de Blokker, Roland Palmer, a \u00e9t\u00e9 d\u00e9sign\u00e9 pour diriger Alibaba Group au Benelux. Pleine croissance du march\u00e9 chinois de la consommation Alibaba Group souhaite guider les entreprises et les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BREAKING : Alibaba d\u00e9barque au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le plus grand e-commer\u00e7ant au monde, Alibaba Group, ouvre un bureau \u00e0 Amsterdam afin de guider les entreprises du Benelux vers le march\u00e9 chinois. 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