{"id":132912,"date":"2025-10-29T09:29:52","date_gmt":"2025-10-29T08:29:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132912"},"modified":"2025-10-29T09:29:54","modified_gmt":"2025-10-29T08:29:54","slug":"mondelez-voit-les-acheteurs-sensibles-aux-prix-se-detourner-de-ses-produits","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mondelez-voit-les-acheteurs-sensibles-aux-prix-se-detourner-de-ses-produits\/","title":{"rendered":"Mondelez sous pression face \u00e0 des consommateurs sensibles aux prix"},"content":{"rendered":"\n<p>Les consommateurs sensibles aux prix ach\u00e8tent moins de chocolat et de snacks co\u00fbteux et optent plus souvent pour des emballages plus petits. Cela p\u00e8se sur les volumes et les b\u00e9n\u00e9fices de <strong>Mondelez<\/strong>, le fabricant d&rsquo;Oreo, Milka et LU.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des prix nettement plus \u00e9lev\u00e9s<\/h2>\n\n\n\n<p>Mondelez International a certes vu son chiffre d&rsquo;affaires augmenter de 5,9 % au troisi\u00e8me trimestre, pour atteindre 9,744 milliards de dollars (8,4 milliards d&rsquo;euros), mais cela est uniquement d\u00fb \u00e0 de fortes hausses de prix. Les volumes vendus ont baiss\u00e9 de 7,5 points de pourcentage en Europe, le plus grand march\u00e9 de l&rsquo;entreprise, et de 1,8 point de pourcentage en Am\u00e9rique du Nord.<\/p>\n\n\n\n<p>La multinationale a augment\u00e9 ses prix de 8 points de pourcentage en moyenne, et m\u00eame de 12,6 points de pourcentage en Europe, ce qui a \u00e9galement eu un impact sur sa comp\u00e9titivit\u00e9. L&rsquo;entreprise n&rsquo;a d&rsquo;autre choix que de r\u00e9percuter les prix \u00e9lev\u00e9s du cacao, mais cela a pour cons\u00e9quence que les consommateurs nord-am\u00e9ricains et europ\u00e9ens ach\u00e8tent moins de chocolat et de snacks co\u00fbteux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de promotions, des emballages plus petits<\/h2>\n\n\n\n<p>\u00c0 cela s&rsquo;ajoute l&rsquo;impact de la prise de conscience croissante en mati\u00e8re de sant\u00e9, les consommateurs souhaitant limiter leur consommation de sucre. Aux \u00c9tats-Unis, la fermeture des services publics a affect\u00e9 la confiance des consommateurs. Les consommateurs \u00e0 faibles revenus optent pour des emballages plus petits et ach\u00e8tent dans des magasins discount.<\/p>\n\n\n\n<p>Mondelez souhaite maintenir ses snacks \u00e0 un prix abordable gr\u00e2ce \u00e0 des promotions et des emballages plus petits. La multinationale revoit toutefois \u00e0 la baisse ses pr\u00e9visions pour l&rsquo;ensemble de l&rsquo;exercice : la croissance organique du chiffre d&rsquo;affaires sera de 4 % et le b\u00e9n\u00e9fice par action diminuera d&rsquo;environ 15 %. Selon le PDG Dirk Van de Put, le pire est d\u00e9sormais pass\u00e9 : \u00ab M\u00eame si nous nous attendons \u00e0 ce que les conditions difficiles persistent sur certains march\u00e9s, nous sommes encourag\u00e9s par la r\u00e9cente mod\u00e9ration des prix du cacao et les signes prometteurs d&rsquo;une r\u00e9colte de cacao abondante cet automne. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les consommateurs sensibles aux prix ach\u00e8tent moins de chocolat et de snacks co\u00fbteux et optent plus souvent pour des emballages plus petits. Cela p\u00e8se sur les volumes et les b\u00e9n\u00e9fices de Mondelez, le fabricant d&rsquo;Oreo, Milka et LU. <\/p>\n","protected":false},"author":3,"featured_media":132913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[251],"topic":[266],"region":[],"class_list":{"0":"post-132912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-mondelez","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mondelez sous pression face \u00e0 des consommateurs sensibles aux prix - RetailDetail BE<\/title>\n<meta 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