{"id":132925,"date":"2025-10-29T10:40:35","date_gmt":"2025-10-29T09:40:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=132925"},"modified":"2025-10-29T10:40:36","modified_gmt":"2025-10-29T09:40:36","slug":"kiabi-poursuit-son-expansion-en-espagne-avec-louverture-de-son-74e-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kiabi-poursuit-son-expansion-en-espagne-avec-louverture-de-son-74e-magasin\/","title":{"rendered":"Kiabi poursuit son expansion en Espagne avec l&rsquo;ouverture de son 74i\u00e8me magasin"},"content":{"rendered":"\n<p><strong>Kiabi <\/strong>mise sur le march\u00e9 espagnol : son 74i\u00e8me magasin dans le pays vient d&rsquo;ouvrir ses portes dans le centre commercial Marineda City \u00e0 La Corogne. L&rsquo;Espagne repr\u00e9sente aujourd&rsquo;hui un dixi\u00e8me du chiffre d&rsquo;affaires du groupe de mode fran\u00e7ais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un dixi\u00e8me du chiffre d&rsquo;affaires<\/h2>\n\n\n\n<p>Le nouveau magasin de La Corogne s&rsquo;\u00e9tend sur plus de 1 400 m\u00e8tres carr\u00e9s. Elle introduit le concept de magasin \u00ab Kolors \u00bb, que Kiabi avait d\u00e9j\u00e0 d\u00e9ploy\u00e9 dans son magasin phare du centre commercial Ubbo \u00e0 Lisbonne. Selon l&rsquo;entreprise, ce concept offre \u00ab une exp\u00e9rience plus interactive, color\u00e9e et connect\u00e9e, qui refl\u00e8te l&rsquo;\u00e9volution de la marque vers des environnements plus inclusifs, durables et familiaux \u00bb.<\/p>\n\n\n\n<p>Avec cette ouverture, Kiabi confirme \u00e9galement le r\u00f4le strat\u00e9gique de l&rsquo;Espagne dans l&rsquo;expansion internationale de la cha\u00eene. L&rsquo;Espagne repr\u00e9sente cette ann\u00e9e 15 % de toutes les ouvertures mondiales, \u00ab se consolidant ainsi comme l&rsquo;un des axes strat\u00e9giques de la croissance internationale du groupe \u00bb. Au cours des quatre derni\u00e8res ann\u00e9es, la cha\u00eene a \u00e9tendu son r\u00e9seau de magasins espagnols de pr\u00e8s de 30 %. L&rsquo;Espagne repr\u00e9sente actuellement 10 % du chiffre d&rsquo;affaires total.<\/p>\n\n\n\n<p>Fond\u00e9e en 1978, la marque, qui fait partie du groupe fran\u00e7ais Mulliez, est pr\u00e9sente dans 33 pays avec plus de 590 points de vente. Sa strat\u00e9gie d&rsquo;expansion internationale se concentre sur la diversification des march\u00e9s, la transformation num\u00e9rique et ce qu&rsquo;elle d\u00e9crit comme \u00ab un mod\u00e8le \u00e9conomique circulaire \u00bb. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kiabi mise sur le march\u00e9 espagnol : son 74e magasin dans le pays vient d&rsquo;ouvrir ses portes dans le centre commercial Marineda City \u00e0 La Corogne. L&rsquo;Espagne repr\u00e9sente aujourd&rsquo;hui un dixi\u00e8me du chiffre d&rsquo;affaires du groupe de mode fran\u00e7ais.<\/p>\n","protected":false},"author":5,"featured_media":132926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[216],"topic":[276,310],"region":[580],"class_list":{"0":"post-132925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-kiabi","11":"topic-expansion","12":"topic-ouverture-de-magasin","13":"region-espagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kiabi poursuit son expansion en Espagne avec 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