{"id":13303,"date":"2016-05-12T07:20:56","date_gmt":"2016-05-12T07:20:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zalando-debute-lannee-2016-en-force\/"},"modified":"2016-05-12T07:20:56","modified_gmt":"2016-05-12T07:20:56","slug":"zalando-debute-lannee-2016-en-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-debute-lannee-2016-en-force\/","title":{"rendered":"Zalando d\u00e9bute l\u2019ann\u00e9e 2016 en force"},"content":{"rendered":"<p>L\u2019e-commer\u00e7ant allemand <strong>Zalando <\/strong>a communiqu\u00e9 ses r\u00e9sultats d\u00e9finitifs pour le premier trimestre. Le chiffre d\u2019affaires a progress\u00e9 d\u2019un quart, toutefois cette\u00a0croissance\u00a0est\u00a0moins \u00e9lev\u00e9e qu\u2019en 2015.<\/p>\n<p><!--break--><\/p>\n<h2>Ralentissement de la croissance<\/h2>\n<p>Durant le premier trimestre le chiffre d\u2019affaires de Zalando a <a href=\"https:\/\/corporate.zalando.com\/en\/zalando-continues-profitable-growth\" target=\"_blank\" rel=\"noopener\">grimp\u00e9 de 23,7% \u00e0 796,1 millions d\u2019euros<\/a>. Les ventes de Zalando continuent donc de progresser, bien qu\u2019il y ait un ralentissement par rapport \u00e0 l\u2019ann\u00e9e auparavant : durant le premier trimestre 2015 la croissance s\u2019\u00e9levait \u00e0 28,5% et pour l\u2019ensemble de l\u2019exercice 2015 la croissance atteignait 33,6%. La r\u00e9gion \u2018DACH\u2019 (Allemagne, Autriche et Suisse) reste le principal march\u00e9 de Zalando : le chiffre d\u2019affaires y a augment\u00e9 de 16,9% \u00e0 405,8 millions d\u2019euros. En dehors de cette r\u00e9gion, le chiffre d\u2019affaires a atteint 334,5 millions d\u2019euros, soit une hausse de 26,3%.<\/p>\n<p>\nL\u2019EBIT ajust\u00e9 s\u2019est \u00e9tabli \u00e0 20,2 millions d\u2019euros, une baisse par rapport aux 29,1 millions d\u2019euros de l\u2019ann\u00e9e pr\u00e9c\u00e9dente. La marge d\u2019EBIT est elle aussi en baisse de 4,5% \u00e0 2,5%. Quant au b\u00e9n\u00e9fice net il a chut\u00e9 de 24,3 millions d\u2019euros \u00e0 4,6 millions d\u2019euros, suite \u00e0 des investissements accrus. Cette ann\u00e9e Zalando souhaite investir 200 millions d\u2019euros, contre 60 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>\nLe nombre de visites sur le site de Zalando a augment\u00e9 de 392,8 millions \u00e0 479,5 millions, dont 62,3% via un appareil mobile, soit une hausse de 10% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Le nombre de clients actifs a progress\u00e9 de 15,4 millions \u00e0 18,4 millions, mais le montant moyen de leurs d\u00e9penses est en l\u00e9g\u00e8re baisse, passant de 68 \u00e0 66,5 euros.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019e-commer\u00e7ant allemand Zalando a communiqu\u00e9 ses r\u00e9sultats d\u00e9finitifs pour le premier trimestre. Le chiffre d\u2019affaires a progress\u00e9 d\u2019un quart, toutefois cette\u00a0croissance\u00a0est\u00a0moins \u00e9lev\u00e9e qu\u2019en 2015. Ralentissement de la croissance Durant le premier trimestre le chiffre d\u2019affaires de Zalando a grimp\u00e9 de 23,7% \u00e0 796,1 millions d\u2019euros. Les ventes de Zalando continuent donc de progresser, bien qu\u2019il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando d\u00e9bute l\u2019ann\u00e9e 2016 en force - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-debute-lannee-2016-en-force\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando d\u00e9bute l\u2019ann\u00e9e 2016 en force - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019e-commer\u00e7ant allemand Zalando a communiqu\u00e9 ses r\u00e9sultats d\u00e9finitifs pour le premier trimestre. Le chiffre d\u2019affaires a progress\u00e9 d\u2019un quart, toutefois cette\u00a0croissance\u00a0est\u00a0moins \u00e9lev\u00e9e qu\u2019en 2015. Ralentissement de la croissance Durant le premier trimestre le chiffre d\u2019affaires de Zalando a grimp\u00e9 de 23,7% \u00e0 796,1 millions d\u2019euros. 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