{"id":133075,"date":"2025-10-30T10:17:26","date_gmt":"2025-10-30T09:17:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133075"},"modified":"2025-10-30T10:17:28","modified_gmt":"2025-10-30T09:17:28","slug":"les-consommateurs-soucieux-des-prix-divisent-kraft-heinz-avant-la-scission","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-consommateurs-soucieux-des-prix-divisent-kraft-heinz-avant-la-scission\/","title":{"rendered":"Les consommateurs soucieux des prix divisent Kraft Heinz avant la scission"},"content":{"rendered":"\n<p><strong>Kraft Heinz<\/strong> constate une baisse de la demande pour ses produits haut de gamme. Les clients se tournant de plus en plus vers les marques maison moins ch\u00e8res, le groupe alimentaire am\u00e9ricain revoit \u00e0 la baisse ses pr\u00e9visions de chiffre d&rsquo;affaires et de b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La pression persiste<\/h2>\n\n\n\n<p>\u00ab Les conditions du march\u00e9 restent difficiles \u00bb, admet le PDG Carlos Abrams-Rivera. \u00ab Nous pr\u00e9voyons que cette pression se maintiendra apr\u00e8s le quatri\u00e8me trimestre, ce qui signifie que la reprise de la consommation prendra plus de temps. \u00bb Le groupe table d\u00e9sormais sur une baisse du chiffre d&rsquo;affaires organique de 3 \u00e0 3,5 % pour cette ann\u00e9e, alors qu&rsquo;il pr\u00e9voyait auparavant un recul compris entre 1,5 et 3,5 %. <\/p>\n\n\n\n<p>Le fabricant du ketchup Heinz et du fromage \u00e0 tartiner Philadelphia est confront\u00e9 \u00e0 des difficult\u00e9s dans plusieurs r\u00e9gions. Les ventes en Am\u00e9rique du Nord ont baiss\u00e9 de 3,8 % au troisi\u00e8me trimestre, tandis que le chiffre d&rsquo;affaires total a recul\u00e9 de 2,3 % pour s&rsquo;\u00e9tablir \u00e0 6,24 milliards de dollars am\u00e9ricains (environ 5,77 milliards d&rsquo;euros). <\/p>\n\n\n\n<p>Malgr\u00e9 la baisse du chiffre d&rsquo;affaires, les b\u00e9n\u00e9fices ont \u00e9t\u00e9 meilleurs que pr\u00e9vu : les prix ont augment\u00e9 en moyenne d&rsquo;un point de pourcentage, m\u00eame si les co\u00fbts des mati\u00e8res premi\u00e8res et de production ont \u00e9galement augment\u00e9. Le b\u00e9n\u00e9fice ajust\u00e9 par action s&rsquo;est \u00e9lev\u00e9 \u00e0 0,61 dollar (0,56 euro), d\u00e9passant les pr\u00e9visions des analystes qui tablaient sur 0,58 dollar. Pour l&rsquo;ensemble de l&rsquo;exercice, Kraft Heinz vise d\u00e9sormais un b\u00e9n\u00e9fice ajust\u00e9 compris entre 2,50 et 2,57 dollars par action, soit un peu moins que pr\u00e9vu initialement.<\/p>\n\n\n\n<p>Kraft Heinz pr\u00e9pare entre-temps sa scission en 2026 : une entreprise se concentrera sur les produits de supermarch\u00e9, l&rsquo;autre sur les sauces et les p\u00e2tes \u00e0 tartiner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz constate une baisse de la demande pour ses produits haut de gamme. Les clients se tournant de plus en plus vers les marques de distributeur moins ch\u00e8res, le groupe alimentaire am\u00e9ricain revoit \u00e0 la baisse ses pr\u00e9visions de chiffre d&rsquo;affaires et de b\u00e9n\u00e9fices.<\/p>\n","protected":false},"author":5,"featured_media":133076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[266],"region":[446],"class_list":{"0":"post-133075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-kraft-heinz","11":"topic-resultats-financiers","12":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les consommateurs soucieux des prix divisent Kraft Heinz avant la scission - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kraft Heinz constate une baisse de la demande pour ses produits haut de gamme. 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