{"id":133278,"date":"2025-10-31T11:42:39","date_gmt":"2025-10-31T10:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133278"},"modified":"2025-10-31T11:42:41","modified_gmt":"2025-10-31T10:42:41","slug":"casino-prolonge-son-plan-de-transformation-et-rationalise-ses-magasins-de-proximite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/casino-prolonge-son-plan-de-transformation-et-rationalise-ses-magasins-de-proximite\/","title":{"rendered":"Casino prolonge son plan de transformation et rationalise ses magasins de proximit\u00e9"},"content":{"rendered":"\n

Alors que Casino <\/strong>tente de r\u00e9duire sa dette et de restructurer son organisation, le groupe fran\u00e7ais de supermarch\u00e9s opte \u00e9galement pour une nouvelle identit\u00e9 pour ses magasins de proximit\u00e9. Cette modernisation s’accompagne d’une prolongation du plan de transformation jusqu’en 2030.<\/p>\n\n\n\n

Trois marques subsistent<\/h2>\n\n\n\n

Apr\u00e8s plus d’un si\u00e8cle d’histoire (Casino a \u00e9t\u00e9 fond\u00e9 en 1898), le groupe opte pour la simplification. La gamme de formules telles que Casino Shop, Petit Casino et Casino#ToutPr\u00e8s dispara\u00eet. D\u00e9sormais, seules trois marques subsistent<\/a>: Casino pour les zones urbaines, Spar pour les zones touristiques et Vival pour les zones rurales.<\/p>\n\n\n\n

Parall\u00e8lement, un nouveau logo et une nouvelle identit\u00e9 visuelle feront leur apparition, selon le magazine sp\u00e9cialis\u00e9 LSA. Le d\u00e9ploiement d\u00e9butera en 2026 avec 500 magasins Casino et 500 magasins Vival, \u00e0 commencer par Saint-\u00c9tienne, berceau historique du groupe. \u00c9tant donn\u00e9 que plus de 90 % des magasins sont exploit\u00e9s par des franchis\u00e9s, la mise en \u0153uvre prendra du temps.<\/p>\n\n\n\n

Reprise visible<\/h2>\n\n\n\n

Le projet de r\u00e9novation co\u00efncide avec une reprise prudente du groupe. Au troisi\u00e8me trimestre, le chiffre d’affaires comparable a augment\u00e9 de 0,5 % et de 0,6 % sur les neuf premiers mois. Le r\u00e9sultat op\u00e9rationnel (EBITDA) a augment\u00e9 de 13 %. Naturalia, en particulier, a enregistr\u00e9 une bonne croissance (+10,4 % de chiffre d’affaires), gr\u00e2ce \u00e0 une fr\u00e9quentation en hausse de 9 % et \u00e0 une augmentation de 27 % des ventes en ligne. Seuls Franprix (-0,2 %) et Cdiscount (-2,9 %) ont affich\u00e9 une baisse.<\/p>\n\n\n\n

Le PDG Philippe Palazzi, aux commandes depuis 2023, prolonge donc le plan de transformation de deux ans<\/a>. Ce plan pr\u00e9voit que Casino r\u00e9alisera en 2028 un EBITDA de 500 millions d’euros et un chiffre d’affaires de 15 milliards d’euros. D’ici 2030, le groupe souhaite \u00e9galement r\u00e9nover 100 % des magasins Monoprix, r\u00e9nover 800 magasins Franprix (et en ouvrir 200 suppl\u00e9mentaires), transformer 70 % des magasins Naturalia en nouveaux concepts La Ferme et ouvrir 210 nouveaux magasins de proximit\u00e9.<\/p>\n\n\n\n

Le budget d’investissement de l’actionnaire Daniel K\u0159et\u00ednsk\u00fd, qui s’\u00e9l\u00e8ve \u00e0 300 millions d’euros par an jusqu’en 2028, devrait soutenir l’op\u00e9ration. Le groupe met \u00e9galement en place un comit\u00e9 ad hoc qui accompagnera le d\u00e9sendettement et le renforcement des fonds propres. Casino, qui affiche actuellement 1,4 milliard d’euros de dettes (\u00e0 rembourser en mars 2027), souhaite finaliser le refinancement d’ici mi-2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que Casino tente de r\u00e9duire sa dette et restructure son organisation, le groupe fran\u00e7ais de grande distribution opte \u00e9galement pour une nouvelle identit\u00e9 pour ses magasins de proximit\u00e9. Cette modernisation s’accompagne d’une prolongation du plan de transformation jusqu’en 2030.<\/p>\n","protected":false},"author":5,"featured_media":133279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[489],"topic":[332,266],"region":[342],"class_list":{"0":"post-133278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-casino","11":"topic-restructuration","12":"topic-resultats-financiers","13":"region-france"},"acf":[],"yoast_head":"\nCasino prolonge son plan de transformation et rationalise ses magasins de proximit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Casino opte pour une nouvelle identit\u00e9 pour ses 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