{"id":133287,"date":"2025-10-31T13:11:19","date_gmt":"2025-10-31T12:11:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133287"},"modified":"2025-10-31T13:11:20","modified_gmt":"2025-10-31T12:11:20","slug":"lidl-envoie-un-bus-magasin-dans-les-petits-villages","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-envoie-un-bus-magasin-dans-les-petits-villages\/","title":{"rendered":"Lidl envoie un bus-magasin dans les petits villages"},"content":{"rendered":"\n

\u00ab Pas de supermarch\u00e9 ? Pas de probl\u00e8me ! \u00bb C’est en quelque sorte l’id\u00e9e derri\u00e8re le \u00ab magasin sur quatre roues \u00bb avec lequel Lidl<\/strong> dessert les villages ruraux en Hongrie. L’initiative vise non seulement \u00e0 aider les villageois \u00e0 faire leurs courses, mais aussi \u00e0 d\u00e9noncer les r\u00e8gles d’implantation strictes en Hongrie.<\/p>\n\n\n\n

M\u00eame prix<\/h2>\n\n\n\n

L’offre comprend plus de quatre-vingts produits de base, dont des fruits et l\u00e9gumes, des produits laitiers, des aliments secs et des produits surgel\u00e9s. Trois employ\u00e9s seront charg\u00e9s de l’exploitation du bus, qui dispose bien s\u00fbr des espaces de r\u00e9frig\u00e9ration et de cong\u00e9lation n\u00e9cessaires pour livrer tous les produits en bon \u00e9tat aux clients.<\/p>\n\n\n\n

Les prix pratiqu\u00e9s dans le bus-magasin seront identiques \u00e0 ceux des magasins physiques de Lidl, promet le leader du march\u00e9 hongrois. \u00ab Le magasin mobile a pour objectif de garantir \u00e0 chaque client, quel que soit son lieu de r\u00e9sidence, l’acc\u00e8s \u00e0 des produits alimentaires de qualit\u00e9 et abordables<\/a> \u00bb, \u00e9crit Tibor Kov\u00e1cs, directeur de la client\u00e8le chez Lidl Hongrie, sur sa page LinkedIn.<\/p>\n\n\n\n

Dans un premier temps, le bus se concentrera sur une cinquantaine de petits villages o\u00f9 d’autres magasins d’alimentation se sont retir\u00e9s, mais Lidl Hongrie s’attend \u00e0 ce que l’initiative soit couronn\u00e9e de succ\u00e8s et soit \u00e9tendue au printemps.<\/p>\n\n\n\n

Denoncer les r\u00e8gles strictes<\/h2>\n\n\n\n

La cha\u00eene pr\u00e9sente le bus-magasin comme une tentative de \u00ab contribuer au d\u00e9veloppement et \u00e0 la durabilit\u00e9 des zones rurales \u00bb. Le Premier ministre Viktor Orb\u00e1n pr\u00e9f\u00e9rera certainement cette explication \u00e0 une d\u00e9claration officieuse, selon laquelle il s’agirait d’un contournement, voire d’une protestation contre la r\u00e9glementation controvers\u00e9e \u00ab Plazastop \u00bb.<\/p>\n\n\n\n

Cette r\u00e8gle stipule en effet que le gouvernement doit approuver explicitement tout changement de locataire dans les locaux commerciaux de plus de 400 m\u00b2 qui vendent des produits alimentaires ou des articles de droguerie. Cela signifie que pour chaque nouvelle implantation, Lidl doit demander l’autorisation d’un gouvernement qui s’oppose par tous les moyens l\u00e9gaux (et parfois ill\u00e9gaux<\/a>) aux cha\u00eenes \u00e9trang\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Pas de supermarch\u00e9 ? Pas de probl\u00e8me ! \u00bb C’est en quelque sorte l’id\u00e9e derri\u00e8re le \u00ab magasin sur quatre roues \u00bb avec lequel Lidl dessert les villages ruraux en Hongrie. L’initiative vise non seulement \u00e0 aider les villageois \u00e0 faire leurs courses, mais aussi \u00e0 d\u00e9noncer les r\u00e8gles d’implantation strictes en Hongrie.<\/p>\n","protected":false},"author":4,"featured_media":133288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[340],"region":[243],"class_list":{"0":"post-133287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-lidl","11":"topic-concept-de-magasin","12":"region-europe"},"acf":[],"yoast_head":"\nLidl envoie un bus-magasin dans les petits villages - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl dessert les villages ruraux en Hongrie avec un \u00ab magasin sur quatre roues \u00bb. 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