{"id":13339,"date":"2016-05-17T07:27:26","date_gmt":"2016-05-17T07:27:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-sud-devoile-son-magasin-du-futur\/"},"modified":"2016-05-17T07:27:26","modified_gmt":"2016-05-17T07:27:26","slug":"aldi-sud-devoile-son-magasin-du-futur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-sud-devoile-son-magasin-du-futur\/","title":{"rendered":"Aldi S\u00fcd d\u00e9voile son \u00ab magasin du futur \u00bb"},"content":{"rendered":"<p>Il aura fallu deux ans \u00e0 <strong>Aldi S\u00fcd <\/strong>pour mettre au point son concept de magasin innovant, o\u00f9 priment qualit\u00e9 et service. D\u2019ici 2019 le discounter veut transformer toutes ses filiales selon ce nouveau standard.<\/p>\n<p><!--break--><\/p>\n<h2>Une \u00e9volution, pas une r\u00e9volution<\/h2>\n<p>Un distributeur de caf\u00e9 avec du caf\u00e9 fairtrade, un meuble r\u00e9frig\u00e9rant avec des snacks et des boissons, un \u00e9clairage LED, une toilette r\u00e9serv\u00e9e aux clients, une zone de repos avec des banquettes derri\u00e8re les caisses \u2026 ; voil\u00e0 quelques\u00a0 \u00e9l\u00e9ments frappants que les clients de la filiale Aldi de Unterhaching (une commune pr\u00e8s de Munich) d\u00e9couvrent depuis d\u00e9but mai.<\/p>\n<p>\nUn nouvel espace d\u00e9di\u00e9 aux boissons met en valeur les atouts de la gamme de vin et la zone du frais avec ses l\u00e9gumes, fruits, viande et composantes de repas constitue le c\u0153ur du magasin. M\u00eame si les palettes habituelles n\u2019ont pas disparu, elles sont d\u00e9sormais cach\u00e9es derri\u00e8re une parois d\u00e9corative. Aldi S\u00fcd pr\u00e9sente une \u00e9volution, non\u00a0 pas une r\u00e9volution, histoire de ne pas d\u00e9boussoler sa client\u00e8le r\u00e9guli\u00e8re.<\/p>\n<h2>\nSauvegarder\u00a0l\u2019image prix<\/h2>\n<p>Gr\u00e2ce \u00e0 ce nouveau concept de magasin, Aldi S\u00fcd esp\u00e8re faire face \u00e0 la concurrence des supermarch\u00e9s orient\u00e9s sur le service. Les commer\u00e7ants ind\u00e9pendants et les enseignes telles que <strong>Rewe<\/strong> regagnent des parts de march\u00e9 sur le march\u00e9 allemand tr\u00e8s ax\u00e9 sur les prix. Et l\u2019\u00e9ternel rival <strong>Lidl<\/strong>, lui aussi, a mis la barre plus haut. Par cons\u00e9quent les consommateurs (plus jeunes surtout) estiment que cela ne vaut plus la peine, apr\u00e8s avoir fait leurs courses dans leur supermarch\u00e9 habituel, de se rendre, en plus, chez Aldi pour faire quelques bonnes affaires.<\/p>\n<p>\nMais selon les observateurs, cette contre-offensive d\u2019Aldi S\u00fcd comporte un risque : le discounter ne peut n\u00e9gliger son image prix. Dans le magasin pilote des mangues sont propos\u00e9es \u00e0 1,59 euros et des avocats \u00e0 1,39 euros ; des prix sup\u00e9rieurs \u00e0 ceux pratiqu\u00e9s dans bon nombre d\u2019autres supermarch\u00e9s, \u00e9crit le journal S\u00fcddeutsche Zeitung.<\/p>\n<p><a href=\"http:\/\/www.sueddeutsche.de\/wirtschaft\/discounter-so-sollen-die-neuen-aldi-filialen-aussehen-1.2989532\" target=\"_blank\" rel=\"noopener\">Cliquez ici pour d\u00e9couvrir les photos du nouveau concept Aldi<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il aura fallu deux ans \u00e0 Aldi S\u00fcd pour mettre au point son concept de magasin innovant, o\u00f9 priment qualit\u00e9 et service. D\u2019ici 2019 le discounter veut transformer toutes ses filiales selon ce nouveau standard. Une \u00e9volution, pas une r\u00e9volution Un distributeur de caf\u00e9 avec du caf\u00e9 fairtrade, un meuble r\u00e9frig\u00e9rant avec des snacks et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi S\u00fcd d\u00e9voile son \u00ab magasin du futur \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-sud-devoile-son-magasin-du-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi S\u00fcd d\u00e9voile son \u00ab magasin du futur \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Il aura fallu deux ans \u00e0 Aldi S\u00fcd pour mettre au point son concept de magasin innovant, o\u00f9 priment qualit\u00e9 et service. D\u2019ici 2019 le discounter veut transformer toutes ses filiales selon ce nouveau standard. 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