{"id":133398,"date":"2025-10-31T17:28:08","date_gmt":"2025-10-31T16:28:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133398"},"modified":"2025-10-31T17:28:09","modified_gmt":"2025-10-31T16:28:09","slug":"un-sourire-avec-la-lettre-p-le-nouveau-logo-de-pepsico","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-sourire-avec-la-lettre-p-le-nouveau-logo-de-pepsico\/","title":{"rendered":"Un sourire avec la lettre P : le nouveau logo de PepsiCo"},"content":{"rendered":"\n<p>Apr\u00e8s pr\u00e8s de 25 ans, <strong>PepsiCo <\/strong>se dote d&rsquo;un nouveau logo. Celui-ci doit mieux refl\u00e9ter l&rsquo;identit\u00e9 et les ambitions de la multinationale, qui est pass\u00e9e de deux \u00e0 plus de 500 marques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rayonner l&rsquo;accessibilit\u00e9<\/h2>\n\n\n\n<p>L&rsquo;histoire de PepsiCo a commenc\u00e9 il y a 60 ans avec la fusion de deux marques embl\u00e9matiques : Pepsi et Lay&rsquo;s. Aujourd&rsquo;hui, la multinationale regroupe plus de 500 marques, mais l&rsquo;entreprise doit \u00e9galement constater que seuls 21 % des consommateurs peuvent citer une marque PepsiCo autre que Pepsi. Il est temps de mettre en avant la richesse et la diversit\u00e9 du portefeuille, estime le PDG Ramon Laguarta : \u00ab Notre nouvelle identit\u00e9 refl\u00e8te de mani\u00e8re audacieuse qui nous serons en 2025 : une entreprise \u00e0 grande port\u00e9e, qui aspire \u00e0 avoir un impact positif dans le monde entier, et une famille in\u00e9gal\u00e9e de marques alimentaires et de boissons appr\u00e9ci\u00e9es \u00bb.<\/p>\n\n\n\n<p>La lettre P est au c\u0153ur du nouveau logo. En utilisant des lettres minuscules, PepsiCo souhaite donner une impression d&rsquo;accessibilit\u00e9. Le sourire correspond \u00e0 la mission de cr\u00e9er plus de sourires \u00e0 chaque gorg\u00e9e et chaque bouch\u00e9e, exprim\u00e9e en trois mots : \u00ab Food. Drinks. Smiles. \u00bb La nouvelle marque prendra vie de diff\u00e9rentes mani\u00e8res, \u00e0 commencer par une refonte de PepsiCo.com et des r\u00e9seaux sociaux mondiaux : LinkedIn, Instagram, YouTube et TikTok. Elle sera progressivement introduite sur tous les march\u00e9s, canaux et points de contact \u2013 des emballages alimentaires et de boissons aux lieux de travail et \u00e0 la signalisation \u2013 afin de relier la vaste famille de marques grand public \u00e0 la marque de l&rsquo;entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/pepsico-evolutie-1024x413.jpg\" alt=\"\" class=\"wp-image-133393\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/pepsico-evolutie-1024x413.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/pepsico-evolutie-300x121.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/pepsico-evolutie-768x310.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/pepsico-evolutie.jpg 1516w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s pr\u00e8s de 25 ans, PepsiCo se dote d&rsquo;un nouveau logo. Celui-ci doit mieux refl\u00e9ter l&rsquo;identit\u00e9 et les ambitions de la multinationale, qui est pass\u00e9e de deux \u00e0 plus de 500 marques. <\/p>\n","protected":false},"author":3,"featured_media":133399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[235],"topic":[488],"region":[],"class_list":{"0":"post-133398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-pepsico","10":"topic-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un sourire avec la lettre P : le nouveau logo de PepsiCo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s pr\u00e8s de 25 ans, PepsiCo se dote d&#039;un nouveau logo. 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