{"id":133480,"date":"2025-11-03T12:01:08","date_gmt":"2025-11-03T11:01:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133480"},"modified":"2025-11-03T12:27:57","modified_gmt":"2025-11-03T11:27:57","slug":"pascale-switten-cameleon-conferenciere-lors-de-la-retaildetail-night-jai-ete-etonnee-par-ma-propre-resilience","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pascale-switten-cameleon-conferenciere-lors-de-la-retaildetail-night-jai-ete-etonnee-par-ma-propre-resilience\/","title":{"rendered":"Pascale Switten (Cameleon), conf\u00e9renci\u00e8re lors de la RetailDetail Night : \u00ab J’ai \u00e9t\u00e9 \u00e9tonn\u00e9e par ma propre r\u00e9silience \u00bb"},"content":{"rendered":"\n

\u00ab Le fonds de roulement est essentiel au bon fonctionnement d’une entreprise \u00bb, a constat\u00e9 Pascale Switten apr\u00e8s le red\u00e9marrage du d\u00e9taillant Cameleon<\/strong>. Elle partagera \u00e9galement son opinion sur le r\u00f4le du curateur en cas de faillite lors de la RetailDetail Night.<\/p>\n\n\n\n

La meilleure \u00e9cole<\/h2>\n\n\n\n

Une philosophie circulaire \u00e9tait au c\u0153ur du concept de vente au d\u00e9tail avec lequel la cha\u00eene de magasins d’usine priv\u00e9e Cameleon<\/strong> a red\u00e9marr\u00e9 fin 2020<\/a>. Avec de nouvelles initiatives durables autour de l’occasion, de la d\u00e9coration et de l’alimentation, le d\u00e9taillant a pris un d\u00e9part prometteur, en parfaite ad\u00e9quation avec les tendances de consommation actuelles. Pourtant, en mai de cette ann\u00e9e, l’entreprise a d\u00fb se r\u00e9signer \u00e0 la faillite, en raison de probl\u00e8mes de tr\u00e9sorerie et d’un bail arrivant \u00e0 expiration.<\/p>\n\n\n\n

\u00ab La plus grande le\u00e7on que j’ai tir\u00e9e de cette exp\u00e9rience est que le fonds de roulement est essentiel au bon fonctionnement d’une entreprise \u00bb, explique l’ancienne PDG Pascale Switten. \u00ab C’\u00e9tait notre plus gros probl\u00e8me, outre les loyers trop \u00e9lev\u00e9s. Les ann\u00e9es qui ont suivi la crise du coronavirus n’ont pas \u00e9t\u00e9 faciles, avec la guerre en Ukraine, la hausse des prix de l’\u00e9nergie… Pendant un an et demi, nous avons cherch\u00e9 des solutions, mais nous n’avons pas r\u00e9ussi. Je suis n\u00e9anmoins fi\u00e8re que nous ayons continu\u00e9 \u00e0 nous battre jusqu’au dernier moment. \u00bb<\/p>\n\n\n\n

\u00ab J’ai 28 ans d’exp\u00e9rience dans le commerce de d\u00e9tail, notamment dans les achats, mais les cinq derni\u00e8res ann\u00e9es en tant que PDG ont \u00e9t\u00e9 pour moi la meilleure \u00e9cole. On essaie de faire de son mieux, on doit apprendre de ses erreurs. Tomber et se relever. La r\u00e9silience dont j’ai fait preuve m’a moi-m\u00eame \u00e9tonn\u00e9e. Je m’en servirai pour relever les prochains d\u00e9fis. \u00bb<\/p>\n\n\n\n

Offre de rachat rejet\u00e9e<\/h2>\n\n\n\n

Selon Switten, le concept de Cameleon \u00e9tait tout \u00e0 fait viable. La premi\u00e8re ann\u00e9e, l’entreprise a r\u00e9alis\u00e9 un chiffre d’affaires et des b\u00e9n\u00e9fices satisfaisants. Mais comme les investisseurs ne se sont pas manifest\u00e9s et que le propri\u00e9taire de l’un des deux magasins a continu\u00e9 \u00e0 poser des exigences \u00e9lev\u00e9es, la situation est devenue difficile. En f\u00e9vrier, le tribunal a approuv\u00e9 une demande de r\u00e9organisation judiciaire. Une offre de rachat a \u00e9t\u00e9 rejet\u00e9e par le curateur parce qu’elle \u00e9tait jug\u00e9e trop basse. Le 2 mai, l’entreprise a \u00e9t\u00e9 d\u00e9clar\u00e9e en faillite<\/a>.<\/p>\n\n\n\n

\u00ab Au final, il s’agissait d’un d\u00e9ficit de 200 000 euros. Faites le calcul : un ch\u00f4meur co\u00fbte 40 000 euros par an \u00e0 l’\u00c9tat. Pour nos 24 employ\u00e9s, cela repr\u00e9sentait 80 000 euros par mois. En plus de cela, le fonds de fermeture a d\u00fb indemniser ces personnes, dont beaucoup avaient une longue anciennet\u00e9. Au final, l’\u00c9tat a donc d\u00fb d\u00e9bourser beaucoup plus. \u00bb Elle trouve cela amer : \u00ab Aux Pays-Bas, la curatelle est tr\u00e8s diff\u00e9rente : la priorit\u00e9 est de donner une seconde chance \u00e0 l’entreprise. Chez nous, le curateur touche une commission sur l’argent qu’il r\u00e9cup\u00e8re, et le reste sert \u00e0 payer les cr\u00e9anciers. Ce n’est pas normal. \u00bb<\/p>\n\n\n\n

L’\u00e9chec comme moment d’apprentissage<\/h2>\n\n\n\n

Pascale Switten t\u00e9moignera de son exp\u00e9rience avec Cameleon dans le programme pr\u00e9liminaire \u00ab Fail forward \u00bb lors de la RetailDetail Night, le 20 novembre. Un s\u00e9minaire sur l’\u00e9chec comme moment d’apprentissage : apr\u00e8s tout, l’\u00e9chec ne doit pas n\u00e9cessairement \u00eatre une exp\u00e9rience n\u00e9gative, il peut \u00eatre une source d’inspiration pour la croissance et le d\u00e9veloppement.<\/p>\n\n\n\n

\u00c9galement pr\u00e9sents sur sc\u00e8ne cet apr\u00e8s-midi-l\u00e0 : Mark MJ Vandevelde, qui parlera du parcours de la marque de baskets durables Komrads<\/strong>, Stijn Martens, qui pr\u00e9sentera le premier supermarch\u00e9 en ligne flamand Hopr<\/strong>, et Alain Hellebaut, le manager qui a r\u00e9alis\u00e9 un red\u00e9marrage partiel de Maxi Toys<\/strong>, avec cinq le\u00e7ons sous la devise \u00ab Les crises sont in\u00e9vitables, mais le chaos est un choix. \u00bb<\/p>\n\n\n\n

\n
Commandez vos billets \u00e0 temps : plus d’informations via le bouton ci-dessous.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab Le fonds de roulement est essentiel au bon fonctionnement d’une entreprise \u00bb, a constat\u00e9 Pascale Switten apr\u00e8s le red\u00e9marrage du d\u00e9taillant Cameleon. Elle partagera \u00e9galement son opinion sur le r\u00f4le du curateur en cas de faillite lors de la RetailDetail Night. <\/p>\n","protected":false},"author":3,"featured_media":133481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[288],"topic":[1085,894],"region":[226],"class_list":{"0":"post-133480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-cameleon","10":"topic-faillite","11":"topic-retaildetail-night","12":"region-belgique"},"acf":[],"yoast_head":"\nPascale Switten (Cameleon), conf\u00e9renci\u00e8re lors de la RetailDetail Night : \u00ab J'ai \u00e9t\u00e9 \u00e9tonn\u00e9e par ma propre r\u00e9silience \u00bb - RetailDetail BE<\/title>\n<meta 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