{"id":133668,"date":"2025-11-04T13:18:16","date_gmt":"2025-11-04T12:18:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133668"},"modified":"2025-11-04T13:29:36","modified_gmt":"2025-11-04T12:29:36","slug":"dans-le-conflit-entre-ben-jerrys-et-unilever-ben-menace-lui-aussi-de-partir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/dans-le-conflit-entre-ben-jerrys-et-unilever-ben-menace-lui-aussi-de-partir\/","title":{"rendered":"Dans le conflit entre Ben &amp; Jerry&rsquo;s et Unilever, Ben menace lui aussi de partir"},"content":{"rendered":"\n<p>Ben Cohen augmente la pression sur <strong>Unilever<\/strong>: le cofondateur de <strong>Ben &amp; Jerry&rsquo;s<\/strong> d\u00e9clare qu&rsquo;il quittera \u00e9galement l&rsquo;entreprise si le rachat de la marque \u00e9choue. Cette escalade intervient \u00e0 peine un mois et demi apr\u00e8s le d\u00e9part du cofondateur Jerry Greenfield.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Glace \u00e0 la saveur de past\u00e8que<\/h2>\n\n\n\n<p>Tout comme Greenfield, Cohen reproche \u00e0 Unilever <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-cofondateur-de-ben-jerrys-demissionne-en-raison-du-musellement-unilever\/\">d&rsquo;avoir musel\u00e9 Ben &amp; Jerry&rsquo;s<\/a> sur des questions sociales sensibles. Selon lui, le groupe aurait r\u00e9cemment refus\u00e9 de lancer une glace \u00e0 la past\u00e8que en signe de soutien \u00e0 la Palestine. \u00ab Je fais ce qu&rsquo;ils n&rsquo;ont pas pu faire \u00bb, d\u00e9clare-t-il dans une vid\u00e9o publi\u00e9e sur les r\u00e9seaux sociaux, dans laquelle il annonce le lancement de ce \u00ab dessert militant \u00bb sous sa marque personnelle Ben&rsquo;s Best, cr\u00e9\u00e9e en 2016.<\/p>\n\n\n\n<p>Alors qu&rsquo;Unilever se s\u00e9pare de ses activit\u00e9s glac\u00e9es, dont Ben &amp; Jerry&rsquo;s et Magnum, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/introduction-en-bourse-de-magnum-mise-en-suspens-en-raison-du-shutdown-americain\/\">pour les introduire en bourse<\/a> en tant qu&rsquo;entit\u00e9 ind\u00e9pendante, les fondateurs voient <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-amp-jerrys-met-la-pression-sans-vente-nous-leur-rendons-la-vie-difficile\/\">l\u00e0 une occasion de se d\u00e9tacher<\/a>. D\u00e9but septembre, ils ont lanc\u00e9 la campagne Free Ben &amp; Jerry&rsquo;s. L&rsquo;objectif : racheter la marque avec des investisseurs \u00ab socialement responsables \u00bb afin de retrouver leur ind\u00e9pendance et leur libert\u00e9 d&rsquo;expression. Mais Unilever ne semble pas dispos\u00e9 \u00e0 s&rsquo;asseoir \u00e0 la table des n\u00e9gociations.<\/p>\n\n\n\n<p>Greenfield a donc r\u00e9cemment d\u00e9missionn\u00e9, affirmant que le conflit \u00e9tait devenu \u00ab insupportable \u00bb. Entre-temps, Cohen menace \u00e9galement de partir si le rachat n&rsquo;a pas lieu. Unilever affirme vouloir \u00ab maintenir un dialogue constructif \u00bb avec les fondateurs, mais r\u00e9it\u00e8re qu&rsquo;il n&rsquo;est pas question de vendre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Cohen augmente la pression sur Unilever : le cofondateur de Ben &#038; Jerry&rsquo;s annonce son d\u00e9part si le rachat de la marque \u00e9choue. Cette escalade intervient \u00e0 peine un mois et demi apr\u00e8s le d\u00e9part du cofondateur Jerry Greenfield. <\/p>\n","protected":false},"author":5,"featured_media":133669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[755,1813,260],"topic":[282],"region":[446],"class_list":{"0":"post-133668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ben-jerrys","11":"company-magnum-ice-cream-company","12":"company-unilever","13":"topic-acquisition","14":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dans le conflit entre Ben &amp; 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