{"id":133749,"date":"2025-11-05T09:24:46","date_gmt":"2025-11-05T08:24:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133749"},"modified":"2025-11-05T09:24:48","modified_gmt":"2025-11-05T08:24:48","slug":"pizza-hut-est-a-vendre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pizza-hut-est-a-vendre\/","title":{"rendered":"Pizza Hut est \u00e0 vendre"},"content":{"rendered":"\n<p>Le groupe am\u00e9ricain <strong>Yum Brands<\/strong> envisage de se s\u00e9parer de <strong>Pizza Hut<\/strong>. Les ventes de la cha\u00eene de pizzerias sont en baisse depuis sept trimestres cons\u00e9cutifs, et au Royaume-Uni, le franchis\u00e9 a m\u00eame r\u00e9cemment fait faillite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perte de parts de march\u00e9<\/h2>\n\n\n\n<p>\u00ab Les performances de Pizza Hut montrent que des mesures suppl\u00e9mentaires sont n\u00e9cessaires pour r\u00e9aliser le plein potentiel de la marque. Cela pourrait \u00eatre mieux r\u00e9alis\u00e9 en dehors de Yum Brands \u00bb, a d\u00e9clar\u00e9 Chris Turner, le nouveau PDG du groupe, qui poss\u00e8de \u00e9galement <strong>Taco Bell<\/strong> et <strong>KFC<\/strong>. Pizza Hut perd du terrain depuis des ann\u00e9es, notamment au profit de son concurrent <strong>Domino&rsquo;s Pizza<\/strong>, qui a gagn\u00e9 des parts de march\u00e9 gr\u00e2ce \u00e0 des partenariats avec des services de livraison tels que <strong>DoorDash<\/strong> et <strong>UberEats<\/strong>.<\/p>\n\n\n\n<p>Au troisi\u00e8me trimestre, les ventes comparables de Pizza Hut ont baiss\u00e9 de 1 % \u00e0 l&rsquo;\u00e9chelle mondiale, et m\u00eame de 6 % aux \u00c9tats-Unis. En revanche, Taco Bell a enregistr\u00e9 une croissance de 7 % et KFC de 3 %. Pizza Hut ne contribue plus qu&rsquo;\u00e0 hauteur de 11 % au b\u00e9n\u00e9fice d&rsquo;exploitation de Yum Brands, tandis que Taco Bell en repr\u00e9sente environ 38 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vente ou joint-venture<\/h2>\n\n\n\n<p>Le mois dernier, l&rsquo;exploitant britannique de franchises DC London Pie a fait faillite, entra\u00eenant la fermeture de 68 restaurants et la suppression de 1 200 emplois. Yum a ensuite rachet\u00e9 les activit\u00e9s britanniques restantes dans le cadre d&rsquo;un accord dit <em>\u00ab <\/em>pre-pack<em> \u00bb<\/em>, qui a permis de conserver 64 \u00e9tablissements et de sauver 1 277 emplois.<\/p>\n\n\n\n<p>Cette vente potentielle s&rsquo;inscrit dans une tendance plus large qui voit les groupes de restauration se s\u00e9parer de leurs activit\u00e9s d\u00e9ficitaires. <strong>Starbucks<\/strong> a \u00e9galement annonc\u00e9 cette semaine la vente d&rsquo;une participation majoritaire dans ses activit\u00e9s chinoises.<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 n&rsquo;a pas encore fix\u00e9 de d\u00e9lai pour l&rsquo;\u00e9tude strat\u00e9gique, mais selon Turner, les r\u00e9sultats possibles sont \u00ab une vente compl\u00e8te, la vente d&rsquo;une participation ou une joint-venture avec une partie externe \u00bb. \u00ab La marque reste reconnaissable dans le monde entier \u00bb, a d\u00e9clar\u00e9 Turner. \u00ab Mais pour r\u00e9aliser sa pleine valeur, nous devons oser envisager un autre avenir. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe am\u00e9ricain Yum Brands envisage de se s\u00e9parer de Pizza Hut. Les ventes de la cha\u00eene de pizzerias sont en baisse depuis sept trimestres cons\u00e9cutifs, et au Royaume-Uni, le franchis\u00e9 a r\u00e9cemment fait faillite.<\/p>\n","protected":false},"author":5,"featured_media":133750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[302,314],"people":[],"extra":[43],"company":[1867],"topic":[282],"region":[446],"class_list":{"0":"post-133749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-fastfood","10":"tag-horeca","11":"extra-plus","12":"company-yum-brands","13":"topic-acquisition","14":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pizza Hut est \u00e0 vendre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe am\u00e9ricain Yum Brands envisage de se s\u00e9parer de Pizza Hut. 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