{"id":13376,"date":"2016-05-18T10:04:44","date_gmt":"2016-05-18T10:04:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut-2\/"},"modified":"2016-05-18T10:04:44","modified_gmt":"2016-05-18T10:04:44","slug":"dici-ouvre-un-deuxieme-point-de-vente-a-hannut-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut-2\/","title":{"rendered":"D\u2019ici ouvre un deuxi\u00e8me point de vente \u00e0 Hannut"},"content":{"rendered":"<p>Ce jeudi 19 mai <strong>d\u2019ici<\/strong>, le supermarch\u00e9 qui collabore avec des producteurs locaux, ouvre un deuxi\u00e8me point de vente \u00e0 Hannut. <strong>RetailDetail Food <\/strong>s\u2019est entretenu avec le fondateur Frank Mestdagh, qui esp\u00e8re d\u00e9sormais ouvrir un nouveau magasin par an.<\/p>\n<p><!--break--><\/p>\n<h2>Promouvoir un nouveau comportement d\u2019achat<\/h2>\n<p><a href=\"http:\/\/www.d-ici.be\/\" target=\"_blank\" rel=\"noopener\">Le concept de supermarch\u00e9 local d\u2019ici <\/a>a \u00e9t\u00e9 lanc\u00e9 en 2013 \u00e0 Naninne, pr\u00e8s de Namur. L\u2019ambition de Frank Mestdagh, membre de la c\u00e9l\u00e8bre famille de commer\u00e7ants, \u00e9tait de promouvoir un nouveau comportement d\u2019achat en faveur des produits locaux, afin de r\u00e9tablir le lien entre le producteur et le consommateur. Une id\u00e9e qui a port\u00e9 ses fruits, puisque d\u2019ici en 2015 a g\u00e9n\u00e9r\u00e9 un chiffre d\u2019affaires de 2.600.000 euros. A pr\u00e9sent le temps est venu de penser \u00e0 l\u2019expansion.<\/p>\n<p>\n\u00ab Hannut est une r\u00e9gion tr\u00e8s int\u00e9ressante, situ\u00e9e en province de Li\u00e8ge, mais voisine des provinces du Brabant et du Limbourg. Bon nombre de clients n\u00e9erlandophones font leurs courses \u00e0 Hannut \u00bb, explique Frank Mestdagh. \u00ab Notre souhait est d\u2019ouvrir un magasin chaque ann\u00e9e et de continuer \u00e0 \u00e9prouver du plaisir dans ce que nous faisons. Nous voulons garder l\u2019esprit des d\u00e9buts, malgr\u00e9 la croissance. Il importe de continuer \u00e0 innover, de faire bouger les choses. \u00bb<\/p>\n<h2>\nLe prix n\u2019est pas d\u00e9terminant\u00a0<\/h2>\n<p>\u00ab La proximit\u00e9 est l\u2019un des piliers de ce concept \u00bb, souligne Frank Mestdagh. \u00ab Dans notre deuxi\u00e8me magasin nous avons donc partiellement adapt\u00e9 l\u2019assortiment et nous proposons d\u2019autres produits qu\u2019\u00e0 Naninne. C\u2019est le cas surtout pour les fruits et l\u00e9gumes, car l\u00e0 nous sommes au c\u0153ur du Hainaut. Le lien direct avec le producteur est un autre pilier de ce concept. Nous mettons le producteur en contact avec nos clients, \u00e0 l\u2019occasion de d\u00e9gustations, d\u2019animations ou d\u2019autres rencontres. \u00bb<\/p>\n<p>\nLa client\u00e8le d\u2019ici est soucieuse de ce qu\u2019elle mange et s\u2019int\u00e9resse \u00e0 l\u2019origine des produits. La principale cat\u00e9gorie d\u2019\u00e2ge est celle des 45 \u00e0 55 ans, un public plut\u00f4t m\u00fbr donc. \u00ab Nos clients disent que le prix n\u2019est pas d\u00e9terminant dans leurs crit\u00e8res d\u2019achat. Ils choisissent les produits parce qu\u2019ils sont bons et parce qu\u2019ils savant d\u2019o\u00f9 ils viennent et ce qu\u2019ils contiennent. Les restaurants sont de plus en plus nombreux \u00e0 venir s\u2019approvisionner chez nous. A leur demande nous avons cr\u00e9\u00e9 la Carte Pro, qui leur offre certains avantages. Et pour les particuliers nous proposons une carte de fid\u00e9lit\u00e9, qui leur donne droit \u00e0 une r\u00e9duction de 1% sur leurs achats. \u00bb<\/p>\n<p>\nD\u00e9couvrez l\u2019enti\u00e8ret\u00e9 de l\u2019interview avec Frank Mestdagh <a href=\"https:\/\/www.retaildetail.be\/fr\/print\" target=\"_blank\" rel=\"noopener\">dans le prochain num\u00e9ro (n\u00b05) de RetailDetail Food.<\/a><br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce jeudi 19 mai d\u2019ici, le supermarch\u00e9 qui collabore avec des producteurs locaux, ouvre un deuxi\u00e8me point de vente \u00e0 Hannut. RetailDetail Food s\u2019est entretenu avec le fondateur Frank Mestdagh, qui esp\u00e8re d\u00e9sormais ouvrir un nouveau magasin par an. Promouvoir un nouveau comportement d\u2019achat Le concept de supermarch\u00e9 local d\u2019ici a \u00e9t\u00e9 lanc\u00e9 en 2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u2019ici ouvre un deuxi\u00e8me point de vente \u00e0 Hannut - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/dici-ouvre-un-deuxieme-point-de-vente-a-hannut-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u2019ici ouvre un deuxi\u00e8me point de vente \u00e0 Hannut - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ce jeudi 19 mai d\u2019ici, le supermarch\u00e9 qui collabore avec des producteurs locaux, ouvre un deuxi\u00e8me point de vente \u00e0 Hannut. 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