{"id":133822,"date":"2025-11-05T16:11:51","date_gmt":"2025-11-05T15:11:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133822"},"modified":"2025-11-05T16:11:54","modified_gmt":"2025-11-05T15:11:54","slug":"bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris\/","title":{"rendered":"Bombe puante, suspension et heures d’attente : voici comment s’est d\u00e9roul\u00e9e l’ouverture du magasin Shein \u00e0 Paris"},"content":{"rendered":"\n

Cet apr\u00e8s-midi \u00e0 13 heures, la boutique Shein<\/strong> a ouvert ses portes dans le grand magasin BHV Marais <\/strong>\u00e0 Paris, sous les yeux de centaines de clients impatients, de nombreux politiciens et d’activistes protestataires. Peu apr\u00e8s l’ouverture, le Premier ministre fran\u00e7ais Lecornu a annonc\u00e9 la suspension de la marque de mode.<\/p>\n\n\n\n

Suspendue en France <\/h2>\n\n\n\n

Suspendue le jour m\u00eame de l’ouverture de sa premi\u00e8re boutique : c’est ce qui est arriv\u00e9 \u00e0 Shein aujourd’hui. Le gouvernement fran\u00e7ais a lanc\u00e9 une proc\u00e9dure visant \u00e0 suspendre temporairement les activit\u00e9s en ligne du g\u00e9ant chinois de la mode Shein, \u00ab aussi longtemps que n\u00e9cessaire pour prouver que le contenu de la plateforme est conforme \u00e0 la l\u00e9gislation fran\u00e7aise \u00bb, selon un communiqu\u00e9 du cabinet du Premier ministre S\u00e9bastien Lecornu. <\/p>\n\n\n\n

Shein r\u00e9pond de mani\u00e8re proactive \u00e0 cette exigence et suspend temporairement son \u00ab marketplace \u00bb fran\u00e7ais \u2013 o\u00f9 des vendeurs externes proposent des produits \u2013 afin de \u00ab proc\u00e9der \u00e0 une r\u00e9vision approfondie et de garantir les normes les plus \u00e9lev\u00e9es en mati\u00e8re de protection des consommateurs \u00bb. La raison : cette semaine, des poup\u00e9es sexuelles \u00ab <\/a>d’apparence <\/a>enfantine \u00bb<\/a> ont \u00e9t\u00e9 d\u00e9couvertes sur la plateforme, ainsi que sur d’autres places de march\u00e9 chinoises.<\/p>\n\n\n\n

Les acheteurs bravent la temp\u00eate<\/h2>\n\n\n\n

Le timing de cette pol\u00e9mique n’est toutefois pas un hasard : cet apr\u00e8s-midi, le premier magasin physique (permanent) de Shein a ouvert ses portes dans le grand magasin parisien BHV. Depuis plusieurs jours, des manifestations avaient lieu devant les portes du grand magasin, non seulement \u00e0 propos des poup\u00e9es sexuelles, mais aussi pour d\u00e9noncer la pollution environnementale, les conditions de travail et la concurrence d\u00e9loyale. <\/p>\n\n\n\n

Plus t\u00f4t dans la journ\u00e9e, il est apparu que la soci\u00e9t\u00e9 m\u00e8re Galeries Lafayette mettait fin \u00e0 sa collaboration avec SGM, propri\u00e9taire du BHV<\/a>, en raison des projets d’ouverture de cinq autres magasins Shein dans des grands magasins r\u00e9gionaux. Plusieurs marques partenaires ne souhaitent plus \u00eatre pr\u00e9sentes dans les grands magasins en raison de l’arriv\u00e9e de Shein. L’affaire suscite un tel \u00e9moi que de nombreux m\u00e9dias fran\u00e7ais couvrent aujourd’hui en direct l’ouverture du magasin.<\/p>\n\n\n\n

Malgr\u00e9 toute cette agitation, l’ouverture tant attendue a pu avoir lieu. Des centaines de consommateurs impatients faisaient la queue depuis des heures. La foule a toutefois \u00e9t\u00e9 hu\u00e9e et conspu\u00e9e par des militants qui, selon les journalistes de BFM pr\u00e9sents sur place, auraient \u00e9galement lanc\u00e9 une bombe puante dans le magasin<\/a> peu apr\u00e8s l’ouverture. Le magasin a \u00e9t\u00e9 secou\u00e9 par une forte odeur et par des militants oppos\u00e9s \u00e0 l’exploitation des Ou\u00efghours, une minorit\u00e9 chinoise. Cela n’a toutefois pas d\u00e9courag\u00e9 les acheteurs pr\u00e9sents : de longues files d’attente se sont rapidement form\u00e9es aux caisses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet apr\u00e8s-midi \u00e0 13 heures, la boutique Shein a ouvert ses portes dans le grand magasin BHV Marais \u00e0 Paris, sous les yeux attentifs de centaines d’acheteurs enthousiastes, de nombreux politiciens et d’activistes protestataires. Peu apr\u00e8s l’ouverture, le Premier ministre fran\u00e7ais Lecornu a annonc\u00e9 la suspension de la marque de mode.<\/p>\n","protected":false},"author":5,"featured_media":133823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[44,43],"company":[571],"topic":[310],"region":[342],"class_list":{"0":"post-133822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-hot","10":"extra-plus","11":"company-shein","12":"topic-ouverture-de-magasin","13":"region-france"},"acf":[],"yoast_head":"\nBombe puante, suspension et heures d'attente : voici comment s'est d\u00e9roul\u00e9e l'ouverture du magasin Shein \u00e0 Paris - RetailDetail BE<\/title>\n<meta name=\"description\" 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