{"id":133850,"date":"2025-11-06T09:29:42","date_gmt":"2025-11-06T08:29:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133850"},"modified":"2025-11-06T14:23:05","modified_gmt":"2025-11-06T13:23:05","slug":"colruyt-demande-lautorisation-de-ses-clients-pour-leur-envoyer-des-offres-personnalisees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-demande-lautorisation-de-ses-clients-pour-leur-envoyer-des-offres-personnalisees\/","title":{"rendered":"Colruyt demande l&rsquo;autorisation de ses clients pour leur envoyer des offres personnalis\u00e9es"},"content":{"rendered":"\n<p><em>(Mise \u00e0 jour) <\/em><strong>Colruyt<\/strong> demande \u00e0 ses plus de quatre millions de clients titulaires d&rsquo;une carte de fid\u00e9lit\u00e9 num\u00e9rique Xtra d&rsquo;indiquer les donn\u00e9es qu&rsquo;ils souhaitent partager avec le d\u00e9taillant, en \u00e9change de promotions personnalis\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre profils<\/h2>\n\n\n\n<p>Actuellement, Colruyt envoie des messages marketing bas\u00e9s sur ce que les \u00e9quipes d&rsquo;experts en donn\u00e9es estiment \u00eatre int\u00e9ressant pour un client. Prenons par exemple les prospectus publicitaires \u00ab S\u00e9lection pour vous \u00bb chez Colruyt Meilleurs Prix. \u00c0 l&rsquo;avenir, le groupe souhaite aller plus loin avec des offres personnalis\u00e9es. C&rsquo;est pourquoi le d\u00e9taillant demande aux plus de 4 millions de personnes qui poss\u00e8dent une carte de fid\u00e9lit\u00e9 Xtra d&rsquo;indiquer si elles souhaitent divulguer plus ou moins d&rsquo;informations les concernant. Cette mesure est n\u00e9cessaire pour offrir des r\u00e9ductions personnalis\u00e9es, explique le groupe de distribution, qui doit demander une autorisation explicite conform\u00e9ment \u00e0 la loi.<\/p>\n\n\n\n<p>Les clients ont le choix entre quatre profils : minimal, basique, connect\u00e9 ou avanc\u00e9. Dans le premier profil, le traitement des donn\u00e9es reste limit\u00e9, tandis que dans le dernier profil, Colruyt partage \u00e9galement les donn\u00e9es avec des partenaires \u00e0 des fins de marketing personnalis\u00e9. Les utilisateurs doivent choisir leur profil de donn\u00e9es dans l&rsquo;application, sur le site web ou par courrier. Ceux qui ne font pas ce choix ne pourront plus b\u00e9n\u00e9ficier \u00e0 terme des avantages Xtra et des fonctionnalit\u00e9s de l&rsquo;application. Les choix peuvent toujours \u00eatre modifi\u00e9s ult\u00e9rieurement et la garantie du prix le plus bas reste valable pour tout le monde, pr\u00e9cise le d\u00e9taillant.<\/p>\n\n\n\n<p>La carte de fid\u00e9lit\u00e9 num\u00e9rique Xtra doit devenir un \u00ab assistant personnel \u00bb pour le client, explique Ruben Missinne du groupe Colruyt dans un communiqu\u00e9. Xtra est valable non seulement dans les magasins Colruyt, mais aussi chez OKay, Collect&amp;Go, Spar, Bio-Planet et Newpharma, entre autres. Gr\u00e2ce \u00e0 un identifiant unique, une application unique et un profil unique, les clients peuvent facilement profiter d&rsquo;avantages personnalis\u00e9s, de communications pertinentes et d&rsquo;une exp\u00e9rience d&rsquo;achat plus fluide dans toutes les enseignes du groupe Colruyt.<\/p>\n\n\n\n<p><em>L&rsquo;article a \u00e9t\u00e9 mis \u00e0 jour jeudi apr\u00e8s-midi avec des informations suppl\u00e9mentaires fournies par Colruyt Group.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt demande \u00e0 ses plus de quatre millions de clients titulaires d&rsquo;une carte de fid\u00e9lit\u00e9 num\u00e9rique Xtra d&rsquo;indiquer les donn\u00e9es qu&rsquo;ils souhaitent partager avec le d\u00e9taillant, en \u00e9change de promotions personnalis\u00e9es. <\/p>\n","protected":false},"author":3,"featured_media":133851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201],"topic":[488],"region":[226],"class_list":{"0":"post-133850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt","10":"topic-marketing","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt demande l&#039;autorisation de ses clients pour leur envoyer des offres personnalis\u00e9es - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt demande \u00e0 ses plus de quatre millions de clients 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