{"id":133876,"date":"2025-11-06T10:32:33","date_gmt":"2025-11-06T09:32:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133876"},"modified":"2025-11-06T10:50:22","modified_gmt":"2025-11-06T09:50:22","slug":"about-you-propulse-zalando-vers-une-belle-croissance-trimestrielle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/about-you-propulse-zalando-vers-une-belle-croissance-trimestrielle\/","title":{"rendered":"About You propulse Zalando vers une belle croissance trimestrielle"},"content":{"rendered":"\n

Au troisi\u00e8me trimestre, Zalando<\/strong> a vu son chiffre d’affaires augmenter de 21,6\u00a0%, en partie gr\u00e2ce \u00e0 l’int\u00e9gration d’About You<\/strong>. Les r\u00e9sultats financiers ont \u00e9galement \u00e9t\u00e9 positifs. La plateforme de mode allemande voit des opportunit\u00e9s dans plusieurs collaborations prometteuses.<\/p>\n\n\n\n

Une croissance partout<\/h2>\n\n\n\n

L’acquisition d’About You<\/a> a \u00e9t\u00e9 tr\u00e8s profitable \u00e0 Zalando : le volume brut des ventes et le chiffre d’affaires ont tous deux augment\u00e9 de plus de 20 %. La croissance r\u00e9elle (calcul\u00e9e comme si About You faisait d\u00e9j\u00e0 partie du groupe Zalando pendant tout l’exercice pr\u00e9c\u00e9dent) s’est \u00e9lev\u00e9e respectivement \u00e0 6,7 % et 7,5 %.<\/p>\n\n\n\n

La croissance chez Zalando et About You a \u00e9galement entra\u00een\u00e9 une forte augmentation du nombre de clients actifs, qui est pass\u00e9 de 50,3 millions \u00e0 61,4 millions. L’EBIT a \u00e9galement augment\u00e9, passant de 93 millions \u00e0 96 millions d’euros. Les Allemands ont donc pu confirmer leurs pr\u00e9visions pour l’ensemble de l’ann\u00e9e 2025. Celles-ci tablent sur une croissance du volume brut des ventes et du chiffre d’affaires de 4 \u00e0 7 % et sur un EBIT ajust\u00e9 pouvant atteindre 600 millions d’euros.<\/p>\n\n\n\n

Des collaborations remarquables<\/h2>\n\n\n\n

Zalando a cherch\u00e9 et continue de chercher \u00e0 se d\u00e9velopper gr\u00e2ce \u00e0 des collaborations remarquables : Zalando devient ainsi le partenaire principal de la f\u00e9d\u00e9ration allemande de football DFB et noue de nouvelles collaborations ou renforce celles existantes avec les marathons de Berlin, Copenhague et Rotterdam. Zalando souhaite ainsi se positionner encore davantage sur le march\u00e9 de la mode sportive.<\/p>\n\n\n\n

Les partenariats B2B offrent \u00e9galement un potentiel de croissance : le syst\u00e8me de commerce \u00e9lectronique ZEOS<\/a> a re\u00e7u un s\u00e9rieux coup de pouce gr\u00e2ce \u00e0 un accord avec Marks & Spencer<\/strong>, qui confie d\u00e9sormais l’ensemble de ses activit\u00e9s de logistique sur le continent europ\u00e9en \u00e0 ZEOS.<\/p>\n\n\n\n

\u00ab Le troisi\u00e8me trimestre montre \u00e0 quel point nous mettons en \u0153uvre sans rel\u00e2che notre strat\u00e9gie visant \u00e0 saisir les \u00e9normes opportunit\u00e9s qui s’offrent \u00e0 nous et \u00e0 r\u00e9aliser une croissance rentable tant dans le B2C que dans le B2B \u00bb, a d\u00e9clar\u00e9 le co-PDG David Schr\u00f6der. \u00ab Le nouveau partenariat passionnant avec la F\u00e9d\u00e9ration allemande de football (DFB) nous permet de renforcer encore nos activit\u00e9s dans le domaine du sport et d’offrir \u00e0 nos clients une exp\u00e9rience sportive in\u00e9gal\u00e9e, tandis que nos partenariats B2B de haut niveau d\u00e9montrent la valeur sup\u00e9rieure que nous pouvons apporter aux marques et aux d\u00e9taillants gr\u00e2ce \u00e0 notre syst\u00e8me de gestion du commerce \u00e9lectronique unique. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Au troisi\u00e8me trimestre, Zalando a vu son chiffre d’affaires augmenter de 21,6\u00a0%, en partie gr\u00e2ce \u00e0 l’int\u00e9gration d’About You. Les r\u00e9sultats financiers ont \u00e9galement \u00e9t\u00e9 positifs. La plateforme de mode allemande voit des opportunit\u00e9s dans plusieurs collaborations prometteuses.<\/p>\n","protected":false},"author":4,"featured_media":133877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[266],"region":[],"class_list":{"0":"post-133876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-zalando","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nAbout You propulse Zalando vers une belle croissance trimestrielle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au troisi\u00e8me trimestre, Zalando a vu ses ventes augmenter de 21,6 %, en partie gr\u00e2ce \u00e0 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