{"id":133946,"date":"2025-11-06T13:18:04","date_gmt":"2025-11-06T12:18:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=133946"},"modified":"2025-11-06T13:18:05","modified_gmt":"2025-11-06T12:18:05","slug":"le-conflit-avec-les-fondateurs-de-ben-jerrys-sintensifie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-conflit-avec-les-fondateurs-de-ben-jerrys-sintensifie\/","title":{"rendered":"Le conflit avec les fondateurs de Ben &#038; Jerry&rsquo;s s&rsquo;intensifie"},"content":{"rendered":"\n<p>Alors que la scission de <strong>Magnum<\/strong> en tant que soci\u00e9t\u00e9 distincte approche, la querelle entre <strong>Ben &#038; Jerry&rsquo;s<\/strong> et <strong>Unilever<\/strong> s&rsquo;intensifie. Le document constitutif de la division glaces distincte semble \u00e9roder davantage l&rsquo;ind\u00e9pendance de Ben &#038; Jerry&rsquo;s, ce \u00e0 quoi le fondateur Ben Cohen a d\u00e9j\u00e0 r\u00e9agi avec col\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9paration de l&rsquo;introduction en bourse<\/h2>\n\n\n\n<p>Hier, la soci\u00e9t\u00e9 Magnum Ice Cream Company a annonc\u00e9 qu&rsquo;elle estimait que la pr\u00e9sidente de Ben &#038; Jerry&rsquo;s, Anuradha Mittal, \u00ab ne remplissait plus les crit\u00e8res \u00bb pour exercer ses fonctions de membre du conseil d&rsquo;administration. Cela pourrait signifier que l&rsquo;une des garanties les plus importantes pour maintenir l&rsquo;ind\u00e9pendance relative de Ben &#038; Jerry&rsquo;s au sein du conglom\u00e9rat alimentaire est encore r\u00e9duite. Magnum a fait cette d\u00e9claration dans ses documents <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-fixe-une-nouvelle-date-pour-lintroduction-en-bourse-de-the-magnum-ice-cream-company\/\">pr\u00e9paratoires \u00e0 son introduction en bourse le 8 d\u00e9cembre<\/a>.<\/p>\n\n\n\n<p>La veille, Cohan avait d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/dans-le-conflit-entre-ben-jerrys-et-unilever-ben-menace-lui-aussi-de-partir\/\">menac\u00e9 de d\u00e9missionner de ses fonctions<\/a> chez Ben &#038; Jerry&rsquo;s si Unilever (ou Magnum) ne le laissait pas racheter son entreprise. Avec Jerry Greenfield, il a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fondateurs-de-ben-jerrys-appellent-a-la-liberation-de-leur-marque\/\">lanc\u00e9 un site web pour promouvoir l&rsquo;id\u00e9e<\/a> d&rsquo;une s\u00e9paration, mais Unilever\/Magnum n&rsquo;est pas dispos\u00e9 \u00e0 vendre l&rsquo;entreprise \u00e0 ses fondateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9action furieuse<\/h2>\n\n\n\n<p>\u00ab Il s&rsquo;agit d&rsquo;une tentative d\u00e9lib\u00e9r\u00e9e de r\u00e9\u00e9crire l&rsquo;histoire et de priver le conseil d&rsquo;administration ind\u00e9pendant de Ben &amp; Jerry&rsquo;s de l&rsquo;autorit\u00e9 l\u00e9gale qui lui \u00e9tait garantie \u00bb, a d\u00e9clar\u00e9 Cohen. \u00ab Lorsque Ben &amp; Jerry&rsquo;s a \u00e9t\u00e9 vendu en 2000, Jerry et moi-m\u00eame nous sommes battus avec succ\u00e8s pour inscrire dans l&rsquo;accord de fusion que le conseil d&rsquo;administration ind\u00e9pendant aurait la responsabilit\u00e9 premi\u00e8re de pr\u00e9server la qualit\u00e9 de nos produits, le marketing de la marque, l&rsquo;octroi de licences et l&rsquo;utilisation de la marque, en plus de la mission sociale, \u00e0 perp\u00e9tuit\u00e9. Cette mesure visait pr\u00e9cis\u00e9ment \u00e0 emp\u00eacher ce type d&rsquo;ing\u00e9rence de l&rsquo;entreprise dans l&rsquo;int\u00e9grit\u00e9 de la marque. Aujourd&rsquo;hui, Unilever \/ Magnum sape ces protections de l&rsquo;int\u00e9rieur et s&rsquo;en prend \u00e0 Anuradha Mittal, une personne d&rsquo;un courage et d&rsquo;une int\u00e9grit\u00e9 exceptionnels, simplement parce qu&rsquo;elle d\u00e9fend ce qui est juste. \u00bb<\/p>\n\n\n\n<p>Cohen ne m\u00e2che pas ses mots : \u00ab Ce n&rsquo;est pas de la gouvernance. C&rsquo;est une prise de pouvoir visant \u00e0 \u00e9touffer la mission sociale, ce qui d\u00e9truira \u00e0 son tour la valeur \u00e0 long terme de la marque. Ben &#038; Jerry&rsquo;s a toujours prouv\u00e9 que diriger avec conscience renforce la loyaut\u00e9, la confiance et le succ\u00e8s financier. Lorsque les grandes entreprises d\u00e9cident que la conscience est g\u00eanante, elles l&rsquo;\u00e9crasent. Elles r\u00e9\u00e9crivent les contrats, diffament les individus et r\u00e9duisent au silence tous ceux qui osent s&rsquo;exprimer. C&rsquo;est ainsi qu&rsquo;elles se rapprochent des puissants int\u00e9r\u00eats politiques qui consid\u00e8rent la libert\u00e9 d&rsquo;expression comme une nuisance et une menace pour leurs profits. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une querelle qui dure<\/h2>\n\n\n\n<p>Les probl\u00e8mes entre Ben &#038; Jerry&rsquo;s et leur propri\u00e9taire multinational durent depuis longtemps : malgr\u00e9 un accord stipulant de ne pas s&rsquo;immiscer dans les affaires de la marque de cr\u00e8me glac\u00e9e, Unilever a contourn\u00e9 la d\u00e9cision de Ben &#038; Jerry&rsquo;s de cesser de vendre ses produits dans la zone d&rsquo;occupation ill\u00e9gale d&rsquo;Isra\u00ebl en Palestine, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-tente-a-nouveau-dempecher-la-vente-en-israel\/\">en accordant des droits de licence \u00e0 un distributeur local<\/a>.<\/p>\n\n\n\n<p>Les proc\u00e8s et les appels qui ont suivi n&rsquo;ont fait qu&rsquo;exacerber la querelle, ce qui a conduit \u00ab Jerry \u00bb \u00e0 quitter son poste en septembre. Le cofondateur a d\u00e9clar\u00e9 qu&rsquo;il <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-cofondateur-de-ben-jerrys-demissionne-en-raison-du-musellement-unilever\/\">ne pouvait \u00ab plus en toute conscience \u00bb rester<\/a> dans une entreprise qui, selon lui, a \u00e9t\u00e9 \u00ab r\u00e9duite au silence \u00bb par Unilever. Il reste \u00e0 voir comment les r\u00e9cents d\u00e9veloppements vont influencer la querelle en cours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que la scission de Magnum en tant que soci\u00e9t\u00e9 distincte approche, la querelle entre Ben &#038; Jerry&rsquo;s et Unilever s&rsquo;intensifie. Le document constitutif de la division glaces distincte semble \u00e9roder davantage l&rsquo;ind\u00e9pendance de Ben &#038; Jerry&rsquo;s, ce \u00e0 quoi le fondateur Ben Cohen a d\u00e9j\u00e0 r\u00e9agi avec col\u00e8re.<\/p>\n","protected":false},"author":4,"featured_media":133947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[755],"topic":[282],"region":[446],"class_list":["post-133946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ben-jerrys","topic-acquisition","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le conflit avec les fondateurs de Ben &amp; 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