{"id":13395,"date":"2016-05-19T09:36:34","date_gmt":"2016-05-19T09:36:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/ebay-et-myer-lancent-un-magasin-en-realite-virtuelle\/"},"modified":"2016-05-19T09:36:34","modified_gmt":"2016-05-19T09:36:34","slug":"ebay-et-myer-lancent-un-magasin-en-realite-virtuelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ebay-et-myer-lancent-un-magasin-en-realite-virtuelle\/","title":{"rendered":"eBay et Myer lancent un magasin en r\u00e9alit\u00e9 virtuelle"},"content":{"rendered":"<p>Selon <strong>eBay<\/strong> et <strong>Myer<\/strong> il s\u2019agit d\u2019une premi\u00e8re mondiale : pour la premi\u00e8re fois les consommateurs ont la possibilit\u00e9 de faire leur shopping les mains libres \u00e0 l\u2019aide d\u2019une application de r\u00e9alit\u00e9 virtuelle. Un gadget ou l\u2019avenir du shopping ?<\/p>\n<p><!--break--><\/p>\n<h2>Une exp\u00e9rience d\u2019achat en 3D<\/h2>\n<p>Les consommateurs qui t\u00e9l\u00e9chargent l\u2019appli \u2018Virtual Reality Department Store\u2019 d\u2019eBay sur leur smartphone pourront \u00e0 l\u2019aide d\u2019un simple casque en carton visiter le magasin virtuel de Myer, la plus grande cha\u00eene de grands magasins australienne. Ils y vivront une v\u00e9ritable exp\u00e9rience d\u2019achat en 3D.<\/p>\n<p>\nPour commencer les utilisateurs voient diff\u00e9rentes cat\u00e9gories de produits : v\u00eatements pour dame, \u00e9lectronique, produits m\u00e9nagers \u2026 Les shoppers ont la possibilit\u00e9 de personnaliser leur visite en s\u00e9lectionnant les cat\u00e9gories qui les int\u00e9ressent. Par ailleurs l\u2019appli analyse leur comportement d\u2019achat afin de leur sugg\u00e9rer d\u2019autres produits int\u00e9ressants.<\/p>\n<h2>\nAcheter avec les yeux<\/h2>\n<p>La particularit\u00e9 de cette application de r\u00e9alit\u00e9 virtuelle r\u00e9side dans le fait qu\u2019elle utilise la technologie \u2018Sight Search\u2019 d\u2019eBay : en fixant des yeux un produit, il est s\u00e9lectionn\u00e9 et \u2018plane\u2019 vers vous. Un top 100 de produits est d\u00e9j\u00e0 disponible en 3D, les autres le sont en 2D. Au total le magasin virtuel propose 12.500 r\u00e9f\u00e9rences.<\/p>\n<p>\nPar un simple mouvement de la t\u00eate, l\u2019utilisateur peut consulter des informations sur les produits, le stock et les options de livraison. Pour finaliser son achat, il lui suffit de regarder l\u2019ic\u00f4ne \u2018ajouter \u00e0 mon panier\u2019, apr\u00e8s quoi il devra retirer le casque pour effectuer son paiement via l\u2019appli eBay, car pour l\u2019instant il n\u2019est pas encore possible d\u2019effectuer le paiement en r\u00e9alit\u00e9 virtuelle. Mais les d\u00e9veloppeurs tentent d\u2019y rem\u00e9dier et se penchent \u00e9galement sur le shopping social, notamment la possibilit\u00e9 de faire son shopping en compagnie d\u2019une amie par exemple.<\/p>\n<p>\nEst-ce l\u2019avenir du shopping ou un simple gadget passager ? \u00ab Ceci n\u2019est qu\u2019un premier aper\u00e7u de ce que le shopping pourrait devenir \u00e0 l\u2019avenir \u00bb, affirme Steve Brennen, Senior Director Marketing &amp; Retail Innovation chez eBay. \u00ab Imaginez qu\u2019install\u00e9 dans votre fauteuil \u00e0 Sydney, vous pourriez aller faire du shopping dans une boutique \u00e0 Londres avec votre s\u0153ur qui habite New York. \u00bb<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=yAuiXhJPnr8&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez comment fonctionne l\u2019appli en r\u00e9alit\u00e9 virtuelle d\u2019eBay et Myer sur cette vid\u00e9o<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon eBay et Myer il s\u2019agit d\u2019une premi\u00e8re mondiale : pour la premi\u00e8re fois les consommateurs ont la possibilit\u00e9 de faire leur shopping les mains libres \u00e0 l\u2019aide d\u2019une application de r\u00e9alit\u00e9 virtuelle. Un gadget ou l\u2019avenir du shopping ? Une exp\u00e9rience d\u2019achat en 3D Les consommateurs qui t\u00e9l\u00e9chargent l\u2019appli \u2018Virtual Reality Department Store\u2019 d\u2019eBay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eBay et Myer lancent un magasin en r\u00e9alit\u00e9 virtuelle - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ebay-et-myer-lancent-un-magasin-en-realite-virtuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay et Myer lancent un magasin en r\u00e9alit\u00e9 virtuelle - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Selon eBay et Myer il s\u2019agit d\u2019une premi\u00e8re mondiale : pour la premi\u00e8re fois les consommateurs ont la possibilit\u00e9 de faire leur shopping les mains libres \u00e0 l\u2019aide d\u2019une application de r\u00e9alit\u00e9 virtuelle. 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