{"id":134029,"date":"2025-11-07T11:31:00","date_gmt":"2025-11-07T10:31:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134029"},"modified":"2025-11-07T11:31:04","modified_gmt":"2025-11-07T10:31:04","slug":"la-faiblesse-de-la-chine-fait-baisser-les-previsions-de-diageo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-faiblesse-de-la-chine-fait-baisser-les-previsions-de-diageo\/","title":{"rendered":"La faiblesse de la Chine fait baisser les pr\u00e9visions de Diageo"},"content":{"rendered":"\n<p><strong>Diageo<\/strong> revoit \u00e0 la baisse ses pr\u00e9visions pour&nbsp;2025\/26 en raison d&rsquo;une demande d\u00e9cevante aux \u00c9tats-Unis et en Chine. Le producteur de Guinness, Johnnie Walker et Smirnoff n&rsquo;a d&rsquo;ailleurs toujours pas trouv\u00e9 de PDG permanent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">March\u00e9s cl\u00e9s en difficult\u00e9<\/h2>\n\n\n\n<p>Diageo <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/diageo-coupe-dans-les-couts\/\">tente de r\u00e9duire ses co\u00fbts<\/a> et de vendre certaines de ses divisions, alors que le secteur des boissons dans son ensemble est confront\u00e9 \u00e0 un ralentissement de la demande, \u00e0 des incertitudes tarifaires et \u00e0 l&rsquo;\u00e9volution des habitudes de consommation. Les ventes aux \u00c9tats-Unis et en Chine ont \u00e9galement atteint un niveau historiquement bas en raison d&rsquo;un manque de confiance des consommateurs. En Chine, Diageo a m\u00eame enregistr\u00e9 une baisse de son chiffre d&rsquo;affaires de plus&nbsp;de&nbsp;10&nbsp;%.<\/p>\n\n\n\n<p>Diageo pr\u00e9voit pour l&rsquo;exercice en cours un chiffre d&rsquo;affaires stable ou en l\u00e9g\u00e8re baisse, avec une croissance mod\u00e9r\u00e9e du b\u00e9n\u00e9fice d&rsquo;exploitation. Auparavant, l&rsquo;entreprise visait un chiffre d&rsquo;affaires annuel \u00ab similaire \u00e0 celui de l&rsquo;ann\u00e9e derni\u00e8re \u00bb, qui avait augment\u00e9&nbsp;de&nbsp;1,7&nbsp;%, et une \u00ab croissance moyenne \u00e0 un chiffre \u00bb du b\u00e9n\u00e9fice d&rsquo;exploitation en&nbsp;2025\/26. <\/p>\n\n\n\n<p>L&rsquo;incertitude quant \u00e0 la nomination d&rsquo;un nouveau PDG permanent rend \u00e9galement les investisseurs nerveux. En juillet, l&rsquo;entreprise s&rsquo;est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/diageo-le-producteur-de-johnnie-walker-lance-la-recherche-dun-nouveau-ceo\/\">s\u00e9par\u00e9e de Debra Crew avec effet imm\u00e9diat<\/a>, mais la promesse de son successeur temporaire, Nik Jhangiani, de nommer un nouveau PDG permanent au plus tard fin octobre, n&rsquo;a <a href=\"https:\/\/www.esmmagazine.com\/retail\/diageo-lowers-2026-forecast-as-us-china-demand-slows-299545\">pas pu \u00eatre tenue<\/a>, rapporte ESM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo revoit \u00e0 la baisse ses pr\u00e9visions pour 2025\/26 en raison d\u2019une demande d\u00e9cevante aux \u00c9tats-Unis et en Chine. Le producteur de Guinness, Johnnie Walker et Smirnoff n\u2019a d\u2019ailleurs toujours pas trouv\u00e9 de PDG permanent.<\/p>\n","protected":false},"author":4,"featured_media":134030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[396],"topic":[266],"region":[381],"class_list":["post-134029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-diageo","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La faiblesse de la Chine fait baisser les pr\u00e9visions de Diageo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Diageo revoit 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