{"id":134051,"date":"2025-11-07T11:49:24","date_gmt":"2025-11-07T10:49:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134051"},"modified":"2025-11-07T11:49:25","modified_gmt":"2025-11-07T10:49:25","slug":"la-part-de-marche-de-bol-augmente-malgre-la-concurrence-damazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-part-de-marche-de-bol-augmente-malgre-la-concurrence-damazon\/","title":{"rendered":"La part de march\u00e9 de Bol augmente malgr\u00e9 la concurrence d’Amazon"},"content":{"rendered":"\n

Dans la concurrence avec Amazon<\/strong>, il n’y a pas de place pour l’arrogance, d\u00e9clare Frans Muller, CEO d’Ahold Delhaize<\/strong>, propri\u00e9taire de la boutique en ligne bol<\/strong>. Le leader du march\u00e9 en ligne au Benelux est fortement ancr\u00e9 localement, mais doit rester vigilant.<\/p>\n\n\n\n

Forte croissance du chiffre d’affaires<\/h2>\n\n\n\n

Tant en Belgique qu’aux Pays-Bas, Amazon pr\u00e9voit d’investir des milliards dans les ann\u00e9es \u00e0 venir afin de renforcer sa logistique<\/a> et d’ attirer davantage de partenaires commerciaux. L’objectif semble clair : le g\u00e9ant am\u00e9ricain veut devenir le leader du march\u00e9 dans les deux seuls pays d’Europe occidentale o\u00f9 il n’y est pas encore parvenu, car l’acteur local bol y occupe une position solide.<\/p>\n\n\n\n

Cela n’inqui\u00e8te-t-il pas Frans Muller, PDG de Ahold Delhaize, propri\u00e9taire de bol ? Les r\u00e9sultats sont pour l’instant excellents, avec une nouvelle forte croissance du chiffre d’affaires de 8,4 % au troisi\u00e8me trimestre<\/a>. \u00ab Notre part de march\u00e9 avec bol continue de cro\u00eetre et le chiffre d’affaires augmente environ deux fois plus vite que celui du march\u00e9 dans son ensemble \u00bb, d\u00e9clare-t-il au NRC. Il se montre toutefois prudent : \u00abNous devons \u00eatre attentifs \u00e0 ce que nous avons \u00e0 offrir \u00e0 nos clients<\/a> et \u00e0 nos partenaires commerciaux. Il n’y a pas de place pour l’arrogance dans ce march\u00e9 concurrentiel. \u00bb<\/p>\n\n\n\n

Rester comp\u00e9titif<\/h2>\n\n\n\n

Selon le CEO, l’ancrage local de bol est un atout : l’entreprise conna\u00eet extr\u00eamement bien les march\u00e9s n\u00e9erlandais et flamand. \u00ab Les clients appr\u00e9cient le service de bol. Et nous sommes devenus plus comp\u00e9titifs au niveau des prix. \u00bb<\/p>\n\n\n\n

Mais la boutique en ligne doit \u00eatre autonome, pr\u00e9cise-t-il : \u00ab Bol est une entreprise ind\u00e9pendante et est seule responsable de ses comptes de r\u00e9sultats et de ses investissements. Cela vaut pour toutes nos marques et nous pensons que c’est la mani\u00e8re la plus saine de conclure des accords avec la direction. Comme toute autre entreprise, Bol doit faire ce qui est important pour \u00eatre, devenir et rester comp\u00e9titive. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans la concurrence avec Amazon, il n’y a pas de place pour l’arrogance, d\u00e9clare Frans Muller, CEO d’Ahold Delhaize, propri\u00e9taire de la boutique en ligne bol. Le leader du march\u00e9 en ligne au Benelux est fortement ancr\u00e9 localement, mais doit rester vigilant.<\/p>\n","protected":false},"author":3,"featured_media":134052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[200],"extra":[],"company":[124,206,390],"topic":[198],"region":[324],"class_list":["post-134051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","people-frans-muller","company-ahold-delhaize","company-amazon","company-bol-com","topic-e-commerce","region-benelux"],"acf":[],"yoast_head":"\nLa part de march\u00e9 de Bol augmente malgr\u00e9 la concurrence d'Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans la concurrence avec Amazon, il n'y a pas de place pour 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