{"id":134059,"date":"2025-11-07T12:21:02","date_gmt":"2025-11-07T11:21:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134059"},"modified":"2025-11-07T12:30:41","modified_gmt":"2025-11-07T11:30:41","slug":"visa-a-la-retaildetail-night-ce-ne-sera-plus-le-consommateur-mais-son-agent-ia-qui-sera-votre-client","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/visa-a-la-retaildetail-night-ce-ne-sera-plus-le-consommateur-mais-son-agent-ia-qui-sera-votre-client\/","title":{"rendered":"Visa \u00e0 la RetailDetail Night : \u00ab Ce ne sera plus le consommateur, mais son agent IA qui sera votre client \u00bb"},"content":{"rendered":"\n

Pr\u00e9parez-vous \u00e0 la prochaine grande r\u00e9volution, car bient\u00f4t votre client ne sera plus le consommateur, mais son agent IA. Selon Eric Spapens, responsable du Business Development chez Visa Belgique et Luxembourg<\/strong>, la quatri\u00e8me grande r\u00e9volution du retail est en marche.<\/p>\n\n\n\n

Du B2C au B2AI<\/h2>\n\n\n\n

Lors de la RetailDetail Night, qui se tiendra le jeudi 20 novembre 2025 \u00e0 la Handelsbeurs \u00e0 Anvers, Spapens vous accueillera dans l\u2019\u00e8re du \u00ab B2AI \u00bb. Dans cette nouvelle r\u00e9alit\u00e9, les interm\u00e9diaires num\u00e9riques, ou agents IA, prendront de plus en plus souvent des d\u00e9cisions d\u2019achat au nom du consommateur. Le client ne d\u00e9cidera plus seul du contenu de son panier.<\/p>\n\n\n\n

Les agents IA conna\u00eetront les pr\u00e9f\u00e9rences des consommateurs, compareront les prix et effectueront les achats de mani\u00e8re autonome. Pour les retailers, cela signifie un changement radical : ils devront apprendre \u00e0 vendre \u00e0 des algorithmes ou \u00e0 des logiciels. Le d\u00e9fi consiste donc \u00e0 repenser le marketing et l\u2019exp\u00e9rience de marque afin de s\u00e9duire \u00e0 la fois les humains et les machines.<\/p>\n\n\n\n

Pourtant, la confiance reste la base absolue, aussi bien dans cette nouvelle relation entre l\u2019homme, la machine et les marques, souligne Spapens. Il sera crucial de trouver un \u00e9quilibre entre l\u2019efficacit\u00e9 technologique et la connexion humaine, car ceux qui embrasseront l\u2019innovation pour accro\u00eetre la commodit\u00e9 et la confiance sortiront gagnants de cette transformation. <\/p>\n\n\n\n

Eric Spapens vous plongera dans le nouvel univers du B2AI lors du programme Gamechangers \u00e0 la RetailDetail Night, avec \u00e9galement Q8<\/strong>, Xandres <\/strong>et bien d\u2019autres sur sc\u00e8ne.<\/p>\n\n\n\n

\n
R\u00e9servez vos billets d\u00e8s maintenant<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e9parez-vous \u00e0 la prochaine grande r\u00e9volution, car bient\u00f4t votre client ne sera plus le consommateur, mais son agent IA. Selon\u00a0Eric Spapens, responsable du Business Development chez Visa Belgique et Luxembourg, la quatri\u00e8me grande r\u00e9volution du retail est en marche.<\/p>\n","protected":false},"author":5,"featured_media":134060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,1531],"people":[],"extra":[],"company":[1870],"topic":[894],"region":[],"class_list":["post-134059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-intelligence-artificielle","company-visa","topic-retaildetail-night"],"acf":[],"yoast_head":"\nVisa \u00e0 la RetailDetail Night : \u00ab Ce ne sera plus le consommateur, mais son agent IA qui sera votre client \u00bb - RetailDetail BE<\/title>\n<meta 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