{"id":134458,"date":"2025-11-13T10:35:29","date_gmt":"2025-11-13T09:35:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134458"},"modified":"2025-11-13T10:35:31","modified_gmt":"2025-11-13T09:35:31","slug":"delhaize-fermera-t-elle-des-magasins-en-serbie-a-cause-de-tracasseries","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-fermera-t-elle-des-magasins-en-serbie-a-cause-de-tracasseries\/","title":{"rendered":"Delhaize fermera-t-elle des magasins en Serbie \u00e0 cause de tracasseries ?"},"content":{"rendered":"\n<p>En imposant un plafond strict sur les marges, le gouvernement serbe accentue la pression sur les cha\u00eenes de supermarch\u00e9s \u00e9trang\u00e8res. <strong>Ahold Delhaize<\/strong>, qui y op\u00e8re sous les enseignes <strong>Maxi<\/strong>, <strong>Mega Maxi<\/strong> et <strong>Shop&amp;Go<\/strong>, envisagerait de fermer plusieurs dizaines de magasins dans le pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Des millions de pertes chaque semaine \u00bb<\/h2>\n\n\n\n<p>Depuis fin ao\u00fbt, le gouvernement serbe limite \u00e0 20 % les marges b\u00e9n\u00e9ficiaires sur 3 000 produits. Officiellement, cette mesure vise \u00e0 prot\u00e9ger les consommateurs contre les hausses de prix, mais elle toucherait principalement les cha\u00eenes \u00e9trang\u00e8res, dont les co\u00fbts sont plus \u00e9lev\u00e9s, qui ne pourraient alors plus r\u00e9aliser de b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p>Les quelque 550 magasins de la filiale locale <strong>Delhaize Serbia<\/strong> <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/eu-europaeische-supermarktketten-beklagen-schikanen-in-serbien-01\/100159143.html\">enregistreraient des pertes hebdomadaires de plusieurs millions<\/a> depuis la mise en place de la limite de marge, rapporte le journal allemand Handelsblatt. L&rsquo;ann\u00e9e derni\u00e8re, le b\u00e9n\u00e9fice s&rsquo;\u00e9levait encore \u00e0 63 millions d&rsquo;euros pour un chiffre d&rsquo;affaires de 1,4 milliard d&rsquo;euros. Ahold Delhaize admet \u00e9galement dans son rapport annuel que le secteur de la vente au d\u00e9tail dans le pays est confront\u00e9 \u00e0 des \u00ab d\u00e9fis consid\u00e9rables \u00bb. <\/p>\n\n\n\n<p>Les plafonds obligent les d\u00e9taillants \u00e0 maintenir tous leurs co\u00fbts \u2013 du loyer \u00e0 l&rsquo;\u00e9nergie en passant par le personnel \u2013 dans une marge de 20 %. Pour les grands groupes, cela n&rsquo;est gu\u00e8re viable sur le plan \u00e9conomique, affirment les parties concern\u00e9es. Delhaize souhaiterait donc fermer un nombre \u00ab \u00e0 deux chiffres \u00bb de magasins, m\u00eame <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1577369\/servische-regering-treitert-buitenlandse-supermarkten-ahold-delhaize-gaat-winkels-sluiten\">si l&rsquo;entreprise ne le confirme pas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bruxelles met en garde<\/h2>\n\n\n\n<p>Le groupe de supermarch\u00e9s avait d\u00e9j\u00e0 re\u00e7u une amende de 209 000 euros pour avoir enfreint les r\u00e8gles en mati\u00e8re de prix. Delhaize a toutefois qualifi\u00e9 cette sanction d&rsquo;\u00ab injuste et infond\u00e9e \u00bb et la conteste. L&rsquo;entreprise serait sp\u00e9cifiquement vis\u00e9e parce que le public a critiqu\u00e9 les limites de prix.<\/p>\n\n\n\n<p>La Commission europ\u00e9enne a \u00e9galement \u00e9mis de vives critiques dans son r\u00e9cent rapport d&rsquo;adh\u00e9sion. Le plafonnement des prix \u00ab perturbe le march\u00e9 \u00bb et peut freiner les investissements \u00e9trangers. La mesure manque de fondement et entrave la concurrence loyale, a-t-elle d\u00e9clar\u00e9. La Commission a d\u00e9clar\u00e9 au Financieele Dagblad \u00eatre \u00ab en contact \u00bb avec le gouvernement serbe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En imposant un plafond strict sur les prix, le gouvernement serbe accentue la pression sur les cha\u00eenes de supermarch\u00e9s \u00e9trang\u00e8res. Ahold Delhaize, qui op\u00e8re sous le nom de Maxi, envisagerait donc de fermer plus de dix magasins dans le pays.<\/p>\n","protected":false},"author":5,"featured_media":134459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[124,196],"topic":[332],"region":[243],"class_list":{"0":"post-134458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ahold-delhaize","11":"company-delhaize","12":"topic-restructuration","13":"region-europe"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize fermera-t-elle des magasins en Serbie \u00e0 cause de 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