{"id":134559,"date":"2025-11-13T17:09:28","date_gmt":"2025-11-13T16:09:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134559"},"modified":"2025-11-13T17:09:30","modified_gmt":"2025-11-13T16:09:30","slug":"burberry-enregistre-sa-premiere-croissance-en-deux-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/burberry-enregistre-sa-premiere-croissance-en-deux-ans\/","title":{"rendered":"Burberry enregistre sa premi\u00e8re croissance en deux ans"},"content":{"rendered":"\n

Pour la premi\u00e8re fois en deux ans, Burberry <\/strong>a augment\u00e9 ses ventes au cours du dernier trimestre. Ce revirement s’explique en partie par la reprise en Chine, mais le style britannique classique est \u00e9galement de retour \u00e0 la mode, reconna\u00eet la marque de luxe.<\/p>\n\n\n\n

Sortie du rouge<\/h2>\n\n\n\n

Burberry a enregistr\u00e9 une augmentation de 2 % de son chiffre d’affaires au cours des trois mois pr\u00e9c\u00e9dant le 27 septembre. La nouvelle strat\u00e9gie du PDG Joshua Schulman commence \u00e0 porter ses fruits, maintenant que la marque de luxe britannique mise \u00e0 nouveau sur son h\u00e9ritage classique et que les jeunes red\u00e9couvrent la marque. En Chine, les ventes ont augment\u00e9 de 3 %, apr\u00e8s une baisse de 5 % au premier trimestre.<\/p>\n\n\n\n

Au cours du premier semestre de l’exercice, Burberry a enregistr\u00e9 un r\u00e9sultat d’exploitation ajust\u00e9 de 19 millions de livres sterling (environ 22 millions d’euros), contre une perte de 41 millions de livres sterling (47 millions d’euros) un an plus t\u00f4t. Le secteur du luxe a r\u00e9cemment \u00e9t\u00e9 confront\u00e9 \u00e0 un ralentissement mondial. En cons\u00e9quence, le chiffre d’affaires semestriel a encore baiss\u00e9 de 3 % pour s’\u00e9tablir \u00e0 1,03 milliard de livres sterling (1,21 milliard d’euros).<\/p>\n\n\n\n

Retour aux carreaux<\/h2>\n\n\n\n

Schulman, qui est \u00e0 la t\u00eate de l’entreprise depuis juillet dernier, a renvers\u00e9 la strat\u00e9gie de son pr\u00e9d\u00e9cesseur. Au lieu de promouvoir des sacs \u00e0 main plus chers, Burberry a de nouveau opt\u00e9 pour des ic\u00f4nes reconnaissables telles que les trench-coats, les foulards et le motif \u00e0 carreaux typique. \u00ab Notre marque est devenue plus attrayante, nous attirons de nouveaux clients et nous accueillons \u00e0 nouveau d’anciens clients \u00bb, a d\u00e9clar\u00e9 Schulman lors de la pr\u00e9sentation des r\u00e9sultats.<\/p>\n\n\n\n

Dans le m\u00eame temps, Burberry proc\u00e8de \u00e0 une r\u00e9duction drastique de ses co\u00fbts. En mai, l’entreprise a annonc\u00e9 le licenciement de 1 700 employ\u00e9s, soit environ un cinqui\u00e8me de ses effectifs. La restructuration a co\u00fbt\u00e9 37 millions de livres sterling (43 millions d’euros) au cours du premier semestre, principalement en indemnit\u00e9s de licenciement. Ces \u00e9conomies doivent jeter les bases d’une rentabilit\u00e9 structurelle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois en deux ans, Burberry a enregistr\u00e9 une hausse de ses ventes au cours du dernier trimestre. Ce revirement s’explique en partie par la reprise en Chine, mais le style britannique classique est \u00e9galement de retour \u00e0 la mode, reconna\u00eet la marque de luxe.<\/p>\n","protected":false},"author":5,"featured_media":134560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[837],"topic":[266],"region":[381],"class_list":{"0":"post-134559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-luxe","10":"extra-plus","11":"company-burberry","12":"topic-resultats-financiers","13":"region-royaume-uni"},"acf":[],"yoast_head":"\nBurberry enregistre sa premi\u00e8re croissance en deux ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois en deux ans, Burberry a augment\u00e9 ses ventes au cours du dernier trimestre. 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