{"id":134713,"date":"2025-11-14T16:25:25","date_gmt":"2025-11-14T15:25:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134713"},"modified":"2025-11-14T16:36:18","modified_gmt":"2025-11-14T15:36:18","slug":"filet-pur-kif-kif","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-kif-kif\/","title":{"rendered":"[Filet Pur] Kif-kif"},"content":{"rendered":"\n<p>Concurrence ? Quelle concurrence ? Le ministre n\u2019y croit pas, le leader du march\u00e9 n\u2019en souffre pas et les vilains tricheurs se font attraper. Vous lirez tout ce que vous devez savoir \u00e0 ce propos dans ce r\u00e9capitulatif hebdomadaire totalement malhonn\u00eate de Filet Pur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fair-play ?<\/h2>\n\n\n\n<p>Si <strong>Albert Heijn<\/strong> aime les coups d\u2019\u00e9clat, notre ministre de la protection des consommateurs n\u2019est pas en reste. Cette promotion spectaculaire est ainsi apparue un peu louche aux yeux de Rob Beenders, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/apres-les-promotions-25-rayons-vides-et-enquete-federale\/\">qui a courageusement fait appel \u00e0 l\u2019Inspection \u00e9conomique<\/a> pour la passer au crible. Quand on ferait n\u2019importe quoi pour attirer l\u2019attention&#8230; Il a \u00e9galement un avis original sur la question : \u00ab&nbsp;Les entrepreneurs m\u00e9ritent un march\u00e9 o\u00f9 le succ\u00e8s repose sur le <em>fair-play<\/em> et non sur les \u00e9conomies d\u2019\u00e9chelle.&nbsp;\u00bb Ah bon&nbsp;? Qui prot\u00e8ge-t-il en r\u00e9alit\u00e9 ?<\/p>\n\n\n\n<p>Car c\u2019est vraiment \u00e0 s\u2019arracher les cheveux. Les retailers ne pourraient donc pas exploiter un pouvoir de n\u00e9gociation acquis \u00e0 la sueur de leur front pour offrir aux consommateurs des prix plus bas et des promotions plus spectaculaires ? Je ne sais pas aupr\u00e8s de quel professeur cet homme a suivi ses cours d\u2019\u00e9conomie \u00e0 l\u2019\u00e9poque \u2013 il est titulaire d\u2019une licence en marketing international et a effectu\u00e9 un stage aux \u00c9tats-Unis, pas en Cor\u00e9e du Nord \u2013, mais il ne croit en tout cas pas \u00e0 la concurrence. C\u2019est not\u00e9. Va pour la vie ch\u00e8re, alors ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9ativit\u00e9<\/h2>\n\n\n\n<p>On en viendrait presque \u00e0 penser que <strong>Colruyt<\/strong> est venu frapper \u00e0 la porte de son cabinet, mais non : c\u2019\u00e9tait Unizo. \u00a0\u00ab\u00a0Il faut prot\u00e9ger le secteur contre lui-m\u00eame\u00a0\u00bb, estiment-ils l\u00e0-bas.\u00a0Tiens, ne savent-ils pas que ces magasins bleus sont majoritairement entre les mains d\u2019ind\u00e9pendants ? Leurs propres membres ? Et quand ils renvoient \u00e0 l\u2019interdiction fran\u00e7aise des promotions chocs, ignorent-ils la cr\u00e9ativit\u00e9 dont savent faire preuve <strong>E.Leclerc<\/strong> et compagnie pour contourner all\u00e8grement cette loi ?<\/p>\n\n\n\n<p>Oui, c\u2019est une organisation qui l\u2019habitude de se tirer une balle dans le pied. En se laissant manipuler par Big Tobacco (en l\u2019occurrence <strong>Philip Morris<\/strong>) pour contester l\u2019interdiction de la vente de tabac dans les supermarch\u00e9s, par exemple.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/interdiction-de-vendre-du-tabac-dans-les-grands-magasins-annulee\/\">Au motif qu\u2019il serait discriminatoire que les magasins de proximit\u00e9 soient encore autoris\u00e9s \u00e0 le faire<\/a>. Ce qui, \u00e0 mon avis, impose une d\u00e9cision logique \u00e0 notre ministre de la Sant\u00e9 : d\u2019accord, g\u00e9n\u00e9ralisons l\u2019interdiction \u00e0 tous les supermarch\u00e9s, grands et petits. Comme chez nos voisins du nord. Avec des cons\u00e9quences d\u00e9sastreuses pour les commer\u00e7ants locaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atteinte \u00e0 l\u2019image<\/h2>\n\n\n\n<p>Les \u00e9conomies d\u2019\u00e9chelle, c\u2019est \u00e9galement l\u2019enjeu du conflit qui oppose le plus grand brasseur du monde et la plus grande cha\u00eene de supermarch\u00e9s d\u2019Allemagne : un bras de fer colossal alors qu\u2019<strong>AB InBev<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/conflit-entre-edeka-et-ab-inbev-au-sujet-de-la-hausse-du-prix-de-la-biere\/\">veut augmenter le prix de la bi\u00e8re de \u00a0\u00ab\u00a0plusieurs millions d\u2019euros\u00a0\u00bb<\/a>. \u00c9videmment inacceptable pour l\u2019alliance <strong>Everest<\/strong>. Pour l\u2019instant, les rayons d\u2019<strong>Edeka <\/strong>sont encore bien garnis, mais si aucun accord n\u2019est conclu rapidement, le <em>delisting <\/em>est une option r\u00e9elle. Oui, c\u2019est de saison.<\/p>\n\n\n\n<p>Mais ne croyez pas pour autant que les retailers aient l\u2019apanage des r\u00f4les de m\u00e9chants. Alors qu\u2019elles pr\u00e9tendent syst\u00e9matiquement d\u00e9fendre les int\u00e9r\u00eats du consommateur et la croissance de l\u2019ensemble de la cat\u00e9gorie afin d\u2019agrandir le g\u00e2teau et de faire du gagnant-gagnant-gagnant \u2013 vous connaissez les clich\u00e9s \u2013, il arrive aussi que les marques soient prises la main dans le sac. Prenez <strong>Red Bull.<\/strong> Qui aurait inond\u00e9 de pots-de-vin les retailers n\u00e9erlandais afin de les convaincre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-commission-europeenne-soupconne-red-bull-dabus-dans-la-gestion-des-categories\/\">de cacher ses concurrents de Monster dans un sombre recoin de leurs magasins<\/a>. C\u2019est du moins ce que soup\u00e7onne la Commission europ\u00e9enne. Le category management n\u2019en sort pas grandi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chef d\u2019orchestre<\/h2>\n\n\n\n<p>M\u00eame si le riz Ben\u2019s Original n\u2019a pas \u00e9t\u00e9 victime de cette fameuse promotion 2+5 gratuits, <strong>Mars <\/strong>n\u2019en consid\u00e8re pas moins que l\u2019usine d\u2019Olen n\u2019est plus viable pour cause de \u00ab&nbsp;volumes de production en forte baisse et de co\u00fbts en forte hausse&nbsp;\u00bb. En d\u00e9pit la popularit\u00e9 des sushis et du pok\u00e9 bowl \u2013 la consommation de riz ne diminue absolument pas \u2013, la d\u00e9cision est irr\u00e9vocable : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/breaking-mars-ferme-son-usine-a-olen-80-emplois-menaces\/\">ils ferment<\/a> et la paisible Campine l\u2019\u00eatre encore plus. Quatre-vingts emplois : ce n\u2019est pas une gigafactory. Maigre consolation : la production reste en Belgique. Elle d\u00e9m\u00e9nage chez le concurrent <strong>Bosto<\/strong>, \u00e0 Schoten. La preuve que ces deux marques, c\u2019est kif-kif. Et elles vont ensuite s\u2019\u00e9tonner du succ\u00e8s des marques de distributeur.<\/p>\n\n\n\n<p>Enfin, tournons-nous vers Halle, o\u00f9 l\u2019escarmouche de la semaine derni\u00e8re a \u00e9t\u00e9 oubli\u00e9e depuis longtemps, comme je l\u2019ai appris mercredi dernier quand j\u2019ai \u00e9t\u00e9 le premier \u00e0 prendre connaissance des plans ourdis par <strong>Collect&amp;Go<\/strong> pour encore booster une part de march\u00e9 en ligne de pr\u00e8s de 50 % <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/collectgo-reunit-colruyt-et-bio-planet-dans-une-seule-boutique-en-ligne\/\">en fusionnant les webshops de Colruyt et de <strong>Bio-Planet<\/strong><\/a>. L\u00e0 aussi, ce sera donc kif-kif. Le service de courses deviendra le &nbsp;\u00ab&nbsp;chef d\u2019orchestre&nbsp;\u00bb des services en ligne au sein du groupe, d\u2019autres marques pouvant s\u2019y joindre ult\u00e9rieurement. La logique-m\u00eame du point de vue du consommateur, mais cela reste un sacr\u00e9 projet \u2013 <strong>Ahold Delhaize<\/strong> vient <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-acheve-le-deploiement-de-sa-plateforme-de-commerce-electronique-americaine\/\">d\u2019achever un exercice similaire aux \u00c9tats-Unis<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belle histoire<\/h2>\n\n\n\n<p>Bon, quand on lui sert une si belle histoire avec sa tasse de caf\u00e9 Graindor, tout journaliste digne de ce nom s\u2019efforcera de jeter un coup d\u2019\u0153il critique, mais cela n\u2019a pas pris cette fois. Colruyt n\u2019a-t-il pas commenc\u00e9 les livraisons tr\u00e8s en retard ? La suppression des frais de service chez les concurrents ne lui est-il pas pr\u00e9judiciable ? Que nenni ! \u00ab&nbsp;Concurrence ? Aurions-nous de la concurrence ? Vraiment&nbsp;? Je n\u2019avais pas remarqu\u00e9&nbsp;\u00bb : c\u2019est ainsi que l\u2019on peut r\u00e9sumer la r\u00e9action d\u2019un Tom De Prater sinc\u00e8rement surpris.<\/p>\n\n\n\n<p>Effectivement, Collect&amp;Go reste tr\u00e8s dominant sur le march\u00e9 des courses en lignes malgr\u00e9 les efforts des concurrents pour livrer plus gratuitement que gratuitement. Ils devront encore cracher au bassinet, et m\u00eame&#8230; Impossible de savoir pr\u00e9cis\u00e9ment combien cette plate-forme de 25 ans rapporte aujourd\u2019hui, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/interview-nous-gagnons-de-largent-grace-au-commerce-electronique-depuis-des-annees-tom-de-prater-collectgo\/\">mais nous avons obtenu quelques chiffres int\u00e9ressants sur le march\u00e9<\/a>. C\u2019est d\u00e9j\u00e0 \u00e7a. Profitez-en ! \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Concurrence ? Quelle concurrence ? Le ministre n\u2019y croit pas, le leader du march\u00e9 n\u2019en souffre pas et les vilains tricheurs se font attraper. Vous lirez tout ce que vous devez savoir \u00e0 ce propos dans ce r\u00e9capitulatif hebdomadaire totalement malhonn\u00eate de Filet Pur.<\/p>\n","protected":false},"author":3,"featured_media":134657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[241,124,123,572,201,621,564,1187],"topic":[205,386],"region":[],"class_list":["post-134713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ab-inbev","company-ahold-delhaize","company-albert-heijn","company-collectgo","company-colruyt","company-edeka","company-mars","company-red-bull","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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