{"id":134715,"date":"2025-11-14T16:32:31","date_gmt":"2025-11-14T15:32:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134715"},"modified":"2025-11-14T16:32:32","modified_gmt":"2025-11-14T15:32:32","slug":"google-se-lance-dans-le-shopping-ia-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/google-se-lance-dans-le-shopping-ia-aux-etats-unis\/","title":{"rendered":"Google se lance dans le shopping \u00e0 l&rsquo;IA aux \u00c9tats-Unis"},"content":{"rendered":"\n<p><strong>Google <\/strong>active le shopping guid\u00e9 par l&rsquo;IA aux \u00c9tats-Unis, y compris la possibilit\u00e9 de commander automatiquement en cas de baisse des prix. Le syst\u00e8me s&rsquo;appuie sur les informations produit que les commer\u00e7ants en ligne t\u00e9l\u00e9chargent depuis des ann\u00e9es sur Google Shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baisse de prix ? Commandez automatiquement<\/h2>\n\n\n\n<p>Juste avant les f\u00eates de fin d&rsquo;ann\u00e9e, Google lance strat\u00e9giquement de nouvelles fonctionnalit\u00e9s pour faire ses achats avec l&rsquo;IA. Aux \u00c9tats-Unis, les utilisateurs peuvent d\u00e9sormais acheter directement dans le \u00ab Search AI-Mode \u00bb (l&rsquo;onglet de gauche sur la page de r\u00e9sultats) ou m\u00eame laisser les outils IA passer automatiquement la commande \u00e0 leur place.<\/p>\n\n\n\n<p>Les personnes qui recherchent des produits obtiennent un tableau comparatif avec des photos, des avis, des prix et la disponibilit\u00e9 actuelle. De plus, les acheteurs peuvent fixer un prix maximum, apr\u00e8s quoi le syst\u00e8me passe automatiquement commande d\u00e8s que la baisse de prix souhait\u00e9e est atteinte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la recherche au paiement<\/h2>\n\n\n\n<p>Dans les boutiques en ligne participantes, Google peut \u00e9galement finaliser l&rsquo;achat via Google Pay, sans que le client ait \u00e0 se rendre lui-m\u00eame sur la page de paiement. Les m\u00eames fonctionnalit\u00e9s sont disponibles dans Gemini, le chatbot de Google. Toutes les informations proviennent de la base de donn\u00e9es Google Shopping, qui compte d\u00e9sormais cinquante milliards de produits et est mise \u00e0 jour plusieurs fois par jour. <\/p>\n\n\n\n<p>En Europe, il n&rsquo;est pas encore possible d&rsquo;acheter directement. La section shopping sert encore principalement \u00e0 comparer les prix et les produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google active le shopping guid\u00e9 par l&rsquo;IA aux \u00c9tats-Unis, y compris la possibilit\u00e9 de passer automatiquement commande en cas de baisse des prix. Search AI-Mode et Gemini s&rsquo;appuient sur les informations produit que les commer\u00e7ants en ligne t\u00e9l\u00e9chargent depuis des ann\u00e9es sur Google Shopping. <\/p>\n","protected":false},"author":5,"featured_media":134716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467],"people":[],"extra":[43],"company":[665],"topic":[198],"region":[446],"class_list":["post-134715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","extra-plus","company-google","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google se lance dans le shopping 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