{"id":134726,"date":"2025-11-14T17:03:20","date_gmt":"2025-11-14T16:03:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=134726"},"modified":"2025-11-14T17:03:22","modified_gmt":"2025-11-14T16:03:22","slug":"la-chaine-francaise-de-grands-magasins-bhv-reporte-louverture-de-cinq-magasins-shein","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-chaine-francaise-de-grands-magasins-bhv-reporte-louverture-de-cinq-magasins-shein\/","title":{"rendered":"La cha\u00eene fran\u00e7aise de grands magasins BHV reporte l&rsquo;ouverture de cinq magasins Shein"},"content":{"rendered":"\n<p>L&rsquo;ouverture des magasins <strong>Shein<\/strong> dans cinq grands magasins fran\u00e7ais, pr\u00e9vue en novembre et d\u00e9cembre, est report\u00e9e \u00ab de quelques jours ou semaines \u00bb car le d\u00e9taillant souhaite ajuster son offre et ses prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ouverture tumultueuse<\/h2>\n\n\n\n<p>Fr\u00e9d\u00e9ric Merlin, directeur de la Soci\u00e9t\u00e9 des Grands Magasins (SGM), propri\u00e9taire de BHV, a annonc\u00e9 la nouvelle vendredi : \u00ab Nous devons adapter l&rsquo;offre, nous devons adapter la politique de prix et c&rsquo;est pourquoi nous allons probablement reporter nos ouvertures en province de quelques jours ou semaines. \u00bb<\/p>\n\n\n\n<p>Apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris\/\">l&rsquo;ouverture tumultueuse<\/a> au BHV Paris le 5 novembre, il \u00e9tait pr\u00e9vu que Shein ouvre ses portes le 18 novembre \u00e0 Dijon et Reims, le 21 novembre \u00e0 Grenoble et d\u00e9but d\u00e9cembre \u00e0 Angers et Limoges. Malgr\u00e9 les vives critiques en France, les magasins pr\u00e9vus ouvriront bel et bien, souligne le PDG.<\/p>\n\n\n\n<p>\u00c0 la suite du partenariat avec Shein, les <strong>Galeries Lafayette<\/strong> ont d\u00e9cid\u00e9 de mettre fin \u00e0 leur collaboration avec SGM. Plusieurs marques de mode ont r\u00e9sili\u00e9 leur contrat et le gouvernement fran\u00e7ais a menac\u00e9 de suspendre l&rsquo;activit\u00e9, une proc\u00e9dure <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/shein-echappe-pour-linstant-a-linterdiction-francaise\/\">qui a \u00e9t\u00e9 retir\u00e9e<\/a> apr\u00e8s que le d\u00e9taillant chinois ait retir\u00e9 les produits interdits de son site web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ouverture des magasins Shein dans cinq grands magasins BHV fran\u00e7ais, pr\u00e9vue en novembre et d\u00e9cembre, est report\u00e9e \u00ab de quelques jours ou semaines \u00bb car le d\u00e9taillant souhaite ajuster son offre et ses prix. <\/p>\n","protected":false},"author":3,"featured_media":134727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[1878,571],"topic":[310],"region":[342],"class_list":{"0":"post-134726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-bhv","10":"company-shein","11":"topic-ouverture-de-magasin","12":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene fran\u00e7aise de grands magasins BHV reporte l&#039;ouverture de cinq magasins Shein - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;ouverture des magasins Shein 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